Hidden Gems #657: Log In by Fifty Fifty

In this series we remember songs that have been forgotten or were never even given the attention they deserved. Today's Hidden Gem is Log In by Fifty Fifty

Fifty Fifty, a group we all know. A group that had potential to be the next big thing. They seemed to be doing everything right when they started out. This debut mini-album is one of my all-time favorites in Kpop. Log In has the most "Kpop" sound of their stuff. It's a pretty standard girl crush, but it's really catchy and the song production is nice. It's not my favorite song by them, but it probably is the most underrated.

After this debut, Fifty Fifty released Cupid which was a worldwide smash hit that went viral on tik tok and even reached records for the highest peaking girl group song (that wasn't a collab) on BillBoard. We were all so hopeful, but scandal arouse with disputes between the girls, their old label, and their new overseas label. I don't want to get into that mess, but in short Fifty Fifty is essentially finished. Keena is the only member still under their label and regrets speaking out against them. She is rumored to debut as the leader of a reformed Fifty Fifty.

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Quote from StelloMomoDay

Fifty Fifty is one of the biggest disasters in kpop. To be honest, I thought Cupid was their debut. I had no idea they had an album before that. I'm surprised this song didn't get more attention because it's a good girl crush song.

Actually the first thing I noticed is just how drastically different it is to Cupid. It shows they had a lot of versatility. Whoever did the lighting in the video took an empty airplane hangar or whatever and made it look lively and exciting.

So wait. They have five videos? Isn't that all of their songs aside from the Barbie OST? That's kinda wild. After Cupid I really like Lovin' Me. Log In probably comes next.

Yeah Higher, Lovin' Me, Tell Me, Log In, and Cupid