Hidden gems #362: Elegante by Azer

The way of AZER is different than the usual way of kpop groups:

AZER is a South Korean girl group who was formed by the K-Pop department of Howon University. The line-up consists of students who were selected through an audition: Youkyung, Yujin, Juyeon, Jaein, Mijeong, Minseo and Soyeon. They debuted on March 4, 2021 with the single Elegante.

Howon University's K-pop department was established in 2019. Professor Shin Yeon Ah, who is the head of the department and a former member of the vocal female group Big Mama, wanted to create an idol group that did not follow the typical training that all idols have to go through. Seven first-year students were selected as the final members through an audition. For their debut song, "Elegante", the choreography was made by first-year students themselves while production team Stardust produced the song. Shin Yeon Ah prepared and conducted all the courses and also participated in the chorus sessions directly.

AZER also had a very good comeback with "Trouble":

Azer (아째르) "Trouble" MV

호원대학교 K-POP학과 1기 재학생들로 구성된 ‘Azer(아째르)’가 4월 9일 ‘Trouble’을 발표한다.Azer(아째르)는 2021년 3월 4일에 발표한 ’Elegante’로, 모든 멤버들이 학교 재학생들로 이루어졌다는 주목을 받으면서도 뛰어난 실력과 비주얼로 전 세계 k-...

www.youtube.com

Azer-Blossom is their sub unit:

[MV] Azer-Blossom(아째르 블라썸) 'Focus on me'

인류 최초의 여성 ‘Azer’와 피어나다라는 뜻의 ‘Blossom’이 합쳐져 7명 (황예진, 백지현, 정명우, 박시우, 김서현, 최민경, 유민하)의 멤버들을 피어냈다. 호원대학교 k-pop 학과 재학생들을 포함하여 기획연출전공, 실용음악학부 재학생들이 함께 만들어낸 ‘Azer-Bl...

www.youtube.com