It seems like it would be a lot of pressure to put out something amazing after a massive or break-out hit. It’s hard to follow up a song like that and meet people’s expectations with the next comeback.
What are some groups you can think of that managed to capitalize on that momentum with their next comeback?
Twice is an obvious one. Releasing Cheer Up and surpassing it with TT seemed to cement their success for years after. TT blew them up in Japan. And this has pretty much set them up to continue successfully as a group for however long they feel like it. Other than that is IVE. Love Dive being the biggest song of the year was obviously hard to follow up. After Like was a great comeback though and it did extremely well and I think definitely solidified their place as digital queens. The famous sample was smart move and the chorus and its lyrics are so catchy. It was a great choice to go with a straightforward pop banger