NewJeans (뉴진스) is a Korean girl group formed by ADOR. The group consists of 5 members - Minji, Hanni, Danielle, Haerin and Hyein, and debuted on August 1, 2022.
Members of the group do not have official positions except for leader.
ADOR is a sub-label of Hybe, launched by Hybe's Chief Brand Officer, Min Hee-jin. Prior to joining Hybe, Min had an extensive and highly recognized career as visual director at SM Entertainment, creating iconic designs for many popular groups.
The label was established in 2021 with plans to debut a girl group in 2022 featuring members from the Plus Global Audition.
On July 1, 2022, the group released the first teaser videos. The next day, the group debuted their first single "Attention" without any prior promotion or information about the group's line-up.
The following day, four versions of the second single "Hype Boy" was released, following different members. Content was also released about the upcoming debut EP and the names of the members. A third video "Hurt" was released two days later.
The album debuted on August 1, with an additional single "Cookie." On the first day of release, New Jeans broke multiple records as the highest-selling girl group.
Min says the group's name comes from the idea that "Pop music is a culture that is very close to our daily life, so it is like the clothes we wear everyday. Just as jeans have withstood the test of time and found popularity among many regardless of their age and gender, NewJeans aspires to become an icon of generations – one you never grow tiresome of putting on."
The group is comprised of teenagers with a youthful sound and style. The music on their debut EP and look of the MV were highly reflective of the 00s nostalgia popular at the time. It was described as "a sophisticated brand of pop - easy listening anywhere, anytime - and has been produced in a way that focuses on the members' natural voices without overengineering their sound."
|"Hurt"||July 25, 2022||New Jeans||#137||VIET #91|
Hype Boy - Minji
Hype Boy - Hanni
Hype Boy - Danielle and Haerin
Hype Boy - Hyein
- Minji and Hanni appeared in BTS' "Permission to Dance" MV.
- Hanni and Danielle have writing credits on the debut EP.
- Hanni is one of the few Vietnamese group members in kpop.