I might get criticized for this but Nmixx's visuals are very non-cohesive and no one stands out except for Sullyoon which unfortunately even her star power is not too strong compared to the visuals of other popular groups. Haewon is actually more prominent and has more appeal than Sullyoon but again unfortunately in the middle of visuals with strong charisma like Karina, Wonyoung and Kazuha she couldn't stand out.

Overall, the girls are pretty but try to put them next to Aespa, Itzy, Ive, Le Sserafim and Newjeans the difference is too huge. Not only about their visual but also their captivatingness. They are in position where it is quite difficult for them to stand out.

Fans love to blame the company for any problems their groups have, but I feel like this a case where it's genuinely true.

They tried to jump on heavy into the Aepsa switch-up trend when it was pretty much over, made their debut into a meme by making it into a weird Coke Zero ad, continued to double-down on Mixx-pop, the Jinni thing -- it's just been not great from JYP.

It’s their destiny

JYP was going to go bankrupt it it weren’t for Twice

Quote from Flovell

I might get criticized for this but Nmixx's visuals are very non-cohesive and no one stands out except for Sullyoon which unfortunately even her star power is not too strong compared to the visuals of other popular groups. Haewon is actually more prominent and has more appeal than Sullyoon but again unfortunately in the middle of visuals with strong charisma like Karina, Wonyoung and Kazuha she couldn't stand out.

Overall, the girls are pretty but try to put them next to Aespa, Itzy, Ive, Le Sserafim and Newjeans the difference is too huge. Not only about their visual but also their captivatingness. They are in position where it is quite difficult for them to stand out.

I don't think visuals matter as much as people think but Jinni leaving is a big loss she definitely has that star quality

Everything seems cheap

jyp should have debuted them with a mini album and comeback with another mini

just like twice, but nope, we only got cool as a generally listenable song

People always with the bullshit.

NMIXX charting better than Twice and ITZY's last comeback, and people still speaking nonsense.

I will say that the LMLT video did look cheap as hell, but people said it was because they had to refilm because of the removal of Jinni.

I definitely think JYPE made some missteps with NMIXX's roll out, which did cost them some levels of recognition, but they are literally on track to become a million seller. You can blame JYPE or whatever, I totally agree, but people trying to make this narrative that it's because they aren't pretty enough, it's because they aren't good performers, or because they lack chemistry as a group come across as opportunists.

I'm literally like the only NMIXX fan on here, lol. So somebody has to defend them since ever since LMLT did somewhat decently, everyone is coming with a think piece.

Sorry but I agree. Same with kep1er (their situation is even worse). They should at least make their styling better and more cohesive

I’m just waiting for haewon and lily subunit/solo. They have the most charisma imo. And jyp is in general cheap.

Quote from blossom9990

How about we compare 1 year old Nmixx's charts and achievements with 1 year old Twice and Itzy 🙂. Twice is already in their 8th year and Itzy in their 4th year, they're not the hot stuff anymore which is reasonable why they're unable to stay on the top all the time.

And?

ITZY had a semi-hit with Sneakers just to flop with Cheshire right after? I don't think that has anything to do with ITZY as a group. Just like Twice did decently with TTT before flopping with Set Me Free. I have already said that JYPE made some missteps, but people trying to blame NMIXX as group rather than JYPE are wrong.

If NMIXX can sell 920k albums after only 1 year as a group (even though fans obviously are bulk buying) then I doubt they as a group are lacking something.

Quote from blossom9990

Exactly and...

I'm trying to understand your comparison here.

As I said, compare Nmixx 1 year achievements with Twice and Itzy 1 year achievements, not after they're few years old.

And a group from a big company having a huge sales, what's new right? Especially now where a lot of nugu groups can also sold more than 50k albums.

But, yeah you can have your opinions tho. And I can have my opinions...

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My point is that JYPE messed up NMIXX's roll-out, which is why they lagged behind other JYPE GGs.

The issue is JYPE's marketing and A&R, which is exhibited by the fact that ITZY and Twice CAN do well when they have the right song and marketing, and they do poorly when they don't.

And if NMIXX has big sales, that means they have fans buying their albums, and if they have enough fans or enough loyal fans at least to reach 920k, then it has nothing to do with them as a group. They are clearly marketable if they are seeing growth rather than a decline and if they are seeing such a large growth.

But, I didn't write this thinking I was going to change anyone's opinion anyway. Let alone yours. If you felt enough to make a thread about it, I was not expecting my words to somehow make you have a revelation.

But, I think NMIXX as a group deserves more than having constant threads of a circle jerk of people who don't like them and never will consistently dunking on their chemistry, their looks, and their performance. I want there to be at least one person willing to defend them, and since I'm 1 of like 2 or 3 NMIXX fans on here, might as well be me.

Quote from Flovell

I might get criticized for this but Nmixx's visuals are very non-cohesive and no one stands out except for Sullyoon which unfortunately even her star power is not too strong compared to the visuals of other popular groups. Haewon is actually more prominent and has more appeal than Sullyoon but again unfortunately in the middle of visuals with strong charisma like Karina, Wonyoung and Kazuha she couldn't stand out.

Overall, the girls are pretty but try to put them next to Aespa, Itzy, Ive, Le Sserafim and Newjeans the difference is too huge. Not only about their visual but also their captivatingness. They are in position where it is quite difficult for them to stand out.

Agree in general. NMIXX are born dancers and singers, not necessarily stars. Without Jinnie, they dont have a true visual and in this hypercompetitive Kpop world, visuals are pretty much a must, they look like athletes who can sing, not luxurious-looking brand models or celebrities who can move or carry a tune.

I still dont understand why JYP debuted them, they don't add anything different than what Itzy (girl crush dance centric) and Twice (cutesy maturing to sexy) already gave them. I feel like JYP diluted the company brand, they barely devoted 3 years for Itzy before introducing yet another JYP GG to the market, JYP is obviously known for their GGs but trying to have three groups promoting together churning out regular comebacks...that's a LOT to ask. JYP stans are stretched thin.

Quote from blossom9990

Good for you to defend them but I need to know this critism is not towards the girls but Jyp and also good for you to aware that a lot of people also sharing the same view with me. But you can't call us a circle jerk for criticize them. If the group constantly getting the same threads like this, it's a self explanatory lol.

And as I said, coming from the big company in this era obviously will give them a huge selling power. They're marketable bc they're from Jyp. Their blind package edition itself have more than 60k sales when the members not even revealed.

That's why people said that Big 4 can released shit and people still eat it. They have a cult that will keep supporting them in everything they do. Yet, it's not wrong for any of us to critize them. Jyp definitely didn't give their best efforts when creating Nmixx's image and a lot of people seems to agree with this.

It is a circle jerk when they hardly have any fans on here.

Just because people agree with you does not mean your opinion is correct.

There are people out there who probably agree with me too, but they doesn't mean that I'm correct. An opinion is an opinion. Not fact.

Not every big 4 group will necessarily sale well. Just like not all of them will chart well.

Quote from emanresu

Yea I don't get that criticism that many are putting out.

They're pretty. They're really talented. And seem fun as a group.

In my opinion it's an issue of identity.

I think they can't find a good "feel" for them in terms of ethos that sticks.

Are they the vocal focused pop phenoms of their Pre-Debut? Are they the crazy mix pop swag kind of group like their debut? A softer more old school cutish girl group as seen on their RAINBOW cover? Or an energetic quirky group like Love Me Like this?

I think they haven't really been able to settle on a feeling that works and resonates. And gives people an overall identify to latch on to.

In my opinion that's what I see as holding them back from the stratosphere.

And that has to do with their management and company direction through their creative team. They haven't settled on an identity in my eyes.

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I can definitely see that. Especially after they lost Jini and completely switched up their approach.

Quote from bartkun

it's just because of songs

it is what it is Knetz didn't like previous songs which made label re-think the whole mixx pop idea, and Jinni also left out of nowhere like here she was in MAMA and then soon she was gone

there was even a thread in kforums which was posted here by keyboardwarrior7

Thread

Jinni Being the MAMA Red Carpet Main Event

twitter.com/pannchoa/status/1597654294173745152

[enter-talk] NMIXX JINNI'S VISUALS AT THE 2022 MAMA TODAY

bypannchoaNovember 29, 2022

She was seriously the best... to be honest, today's styling is comparable to Jinni's legendary pre-debut dance video styling... no, can I say that today was even better?...
Honestly, I'm not even a fan of NMIXX but I was so mesmerized that I took a screencap right away


When she walked in, her force was seriously bigger than this picture...ㅠㅠ
They need to push…

keyboardwarrior7

Nov 29th 2022

right in the moment when they've had member going viral for visuals they've lost that one member

now girl has 1.5M followers on instagram even being non-active in entertainment, just posting simple photo from time to time

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Still waiting for her to have her official solo debut!

It's the lack of identity for me.

They went from a song that combines girl crush and teen pop,to a song that combines retro and hip hop ,to a song that's a literal nursery rhyme sample,to a watered down itzy rip-off song.Doesn't help that none of them were particularly good.

The music direction simply ain't it.Idk wth is giving the green light to these songs but they gots to go.

Quote from keyboardwarrior7

People always with the bullshit.

NMIXX charting better than Twice and ITZY's last comeback, and people still speaking nonsense.

I will say that the LMLT video did look cheap as hell, but people said it was because they had to refilm because of the removal of Jinni.

I definitely think JYPE made some missteps with NMIXX's roll out, which did cost them some levels of recognition, but they are literally on track to become a million seller. You can blame JYPE or whatever, I totally agree, but people trying to make this narrative that it's because they aren't pretty enough, it's because they aren't good performers, or because they lack chemistry as a group come across as opportunists.

I'm literally like the only NMIXX fan on here, lol. So somebody has to defend them since ever since LMLT did somewhat decently, everyone is coming with a think piece.

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So the standard is to do better than twice & Itzy floppiest singles. Lol

Their single is almost out of melon and nothing is impressive about their sales when they’re from the big4 heck even RV is a million seller group.

Add the fact They’re struggling to sell out tiny theaters

So I don’t think you should come for Itzy and Twice

Quote from killthisfenty

So the standard is to do better than twice & Itzy floppiest singles. Lol

Their single is almost out of melon and nothing is impressive about their sales when they’re from the big4 heck even RV is a million seller group.

Add the fact They’re struggling to sell out tiny theaters

So I don’t think you should come for Itzy and Twice

I'm not even coming for Twice or ITZY.

My whole point is JYPE has not even been at the top of their game for years. Exhibited by Twice and ITZY's unstable charting.

NMIXX have literally just debuted, so them not being able to sell out theaters is not something to be ashamed of. KPOP stans have inflated ideas of what success should look like, but NMIXX is doing damn good for a group that's only been active a year.

And you talking about Red Velvet as if it's not impressive for them to be million sellers lmfao. I know you have some kind of vendetta against NMIXX, but they are still selling great, they charted decently and touring decently for a group who just debuted and does not have a huge US fanbase in the 1st place.

They are only going to do better. Even despite JYPE's lackluster marketing and A&R.

Quote from blossom9990

From their whole image to styling to mv, they give me a vibe that they come from a medium company at least not from one of the big 3. Itzy always give me that expensive girls vibe and Twice while having the girls next door vibe, their whole visual really showing that they're a big 3 group. It's weird how Jyp unable to create that 'popular' image on them.

And if I compare them to other 4th gen groups from the big 4, they're really far behind all of them in term of styling and image. Itzy, Aespa, Le Sserafim and Newjeans giving really strong impression that they're from a big company.

NMIXX is not from JYPE. NMIXX was created by SQUAD which is an independent company that get's some or most of their funding from JYPE.

I feel like they are still young and need time to get individually recognized. NMIXX is doing very well being from a small company like Source Music but without big funding from Hybe.

NMIXX are slowly rising in popularity in South Korea and did well with Love me like this comeback. They are also growing internationally and just came back from U.S. showcase tour.

I think Squad is still figuring it out what NMIXX concept is. They dropped the Mixxpop and now slowly developing into a new concept which we haven't seen before.

I am sure they will rise more and more to the top. Their success growth reminds me a lot of SKZ.

JYP cant compete with the others companies now. They are too cheap and too outdated. Is very painfull to watch the lack of good ideas. Im just waiting for my girls to leave that sinking ship, and i hope Itzy can survive their last three years of contract. Poor Nmixx girls, they have talent but their company is a mess.

they all just boring no shade sullyoon but she is just there, they all just there, standing around. they just boring, they no fun, they singing and they dancing, but they no fun, they just lack luster girls, do nothing, sing, but they be boring, they be flops, they be nothing. jyp just boring. just boring non innovative company. just boring.

They cannot lead as a visual or performance focused group, but they can still rebrand as vocal focused group, like Mamamoo, and be very successful, but they need a decent song that is public friendly and can showcase their vocals.

Even then imo across their lineup their vocals are not as good as they are hyped up to be. Better than the average girl group, but not Wow compared to the average girl group.

like other said. they are all talented but as an idol group they are just mid and offer no reasons to stan them. Jinni was the only stan attractor who left so... i hope jyp can fix this mess soon

yall act like they selling 200k

I don't really think they have a weaker brand than any other groups. Everyone knows Nmixx for their switch ups in the music ("mixxpop"). I think it is just subjective if someone likes or doesn't like the music, but I don't think they look or sound less polished than the other big 4 groups.

In my opinion the main interesting thing about Nmixx was their spectacular visual aspects, and I dislike that they have reduced this in their latest comeback, and also changed their title's music style to practically the opposite of what it was before. Right now I guess I agree with you that they don't seem as cool as they should be, but I wouldn't have said that before the LMLT comeback. Their comeback teasers were awesome, until the day the song dropped :P

The members are talented, I was very hyped by their pre debut videos on youtube. But their styling, concept, image aren't well executed, to put it nicely. Their music doesn't help either.

When you see Lesserafim, NewJeans, Ive, Itzy, you get an expensive/exclusive vibe from them. I can't say the same about Nmixx.

They have potential tho

Quote from Help1

I don't really think they have a weaker brand than any other groups. Everyone knows Nmixx for their switch ups in the music ("mixxpop"). I think it is just subjective if someone likes or doesn't like the music, but I don't think they look or sound less polished than the other big 4 groups.

That’s not a concept, if anything it’s a sound. I can’t even call it that

Quote from keyboardwarrior7

People always with the bullshit.

NMIXX charting better than Twice and ITZY's last comeback, and people still speaking nonsense.

I will say that the LMLT video did look cheap as hell, but people said it was because they had to refilm because of the removal of Jinni.

I definitely think JYPE made some missteps with NMIXX's roll out, which did cost them some levels of recognition, but they are literally on track to become a million seller. You can blame JYPE or whatever, I totally agree, but people trying to make this narrative that it's because they aren't pretty enough, it's because they aren't good performers, or because they lack chemistry as a group come across as opportunists.

I'm literally like the only NMIXX fan on here, lol. So somebody has to defend them since ever since LMLT did somewhat decently, everyone is coming with a think piece.

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I think it's because NMIXX moves a lot like a boy group [from a company that has always had a very public friendly gg image]. Their fandom has their own inside jokes (especially with Haewon being a comedian) however they don't reach the mainstream in a way that the other kpop big ggs do. Obviously their sales come from their own fanbase, and less from casual buyers, however that puts a lot of pressure on the girls - especially Sullyoon - to retain that fanbase. In no way they are flops.

Even though LMLT did decently, other ggs shatter bigger records, so NMIXX really relies on their talents and inside fanbase for attention. That's not a bad thing but people don't expect it of JYP.

Quote from K-PL

They cannot lead as a visual or performance focused group, but they can still rebrand as vocal focused group, like Mamamoo, and be very successful, but they need a decent song that is public friendly and can showcase their vocals.

Even then imo across their lineup their vocals are not as good as they are hyped up to be. Better than the average girl group, but not Wow compared to the average girl group.

I think they are already very similar to MAMAMOO in terms of comedy/group dynamics. Very talent/fanbase focused, and they appeal to girls mostly (except for Sullyoon who has a lot of guy fans). They need to capitalize on that - the problem is that NMIXX's age does hold them back where MAMAMOO were all adults. Nevertheless I can see them rising a lot later on like MAMAMOO with Hip.

you only think this because the marketing behind the group is trash. just another case of JYP completely flopping when it comes to concepts and music choice.

whoever at JYP came up with "MIXXPOP" must have really sat there and thought they did something.. you know you fucked up when you have Big 4 privilege , more specifically are from JYP and a girl group but still have your debut song absolutely flop and clowned on...

..this is why you dont try and jump on a trend that only SM can pull off and has never had good results from other companies...

Twice has really just been single handedly saving that company since debut.

Quote from red11

Fans love to blame the company for any problems their groups have, but I feel like this a case where it's genuinely true.

They tried to jump on heavy into the Aepsa switch-up trend when it was pretty much over, made their debut into a meme by making it into a weird Coke Zero ad, continued to double-down on Mixx-pop, the Jinni thing -- it's just been not great from JYP.

Yes... Personally, I really enjoyed O.O, but NMIXX really should not have released their coke advertisement song as their debut song. Imagine if Zero was NewJean's debut song.....

Quote from bobsyouruncle

you only think this because the marketing behind the group is trash. just another case of JYP completely flopping when it comes to concepts and music choice.

whoever at JYP came up with "MIXXPOP" must have really sat there and thought they did something.. this is why you dont try and jump on a trend that only SM can pull off and has never had good results from other companies.

Twice has really just been single handedly saving that company since debut.

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Stray Kids is helping out a lot as well.

Quote from Disturbia

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yall act like they selling 200k

Another user pointed out this new album was on average cheaper them the other 4th groups.

On top of that, they had a lot of fan events to boost sales.

I don't think it is really that difficult to see that the whole messy debut and the follow-up comeback did a lot of damage to their growth.

Good for them to be from a Big 4 company, too bad was in JYPE.

The worst part is that their division still has no clue what to do with them. If only JYPE wasn't so cheap, maybe they could hire someone experienced people to take care of them, a team with a vision.