So GIDLE spent the last 2 years dissing & hating on CUBE just for them to all renew ?

Kpop fans brains are so fried they think criticism is the same as hatred

If you think of them as normal employees it's no different from me trashing my company and boss everyday, just not doing it publicly. But ya gotta get paid.

So what? Soyeon is smart acting she will leave let her more leverage to negotiate she isn’t dumb.

Every one has a price and Cube has found Soyeon's.

Basically Jeon Soyeon trolled everyone

She might have had her fun but that will make everyone think twice (no pun intended) if they ever make an offer to her in the future

soyeon sacrificed herself to keep the group alive.

Quote from Owned_by_Irene

Kpop fans brains are so fried they think criticism is the same as hatred

They hated cube, Shuhua and Yuqi was very vocal about it with Soyeon trying to manage them.

Maybe they are just older and wiser than..... you know... NJ?

Quote from 0ppar

soyeon sacrificed herself to keep the group alive.

They sacrificed soojin to keep the group alive

It's just smart business tactics. Never settle for less than what you're worth, and negotiate for even more than what you think you're worth. Soyeon said what she said to apply pressure and leverage the fact CUBE needs her way more than she needs them.

They should have done, what? Left their company that gives them creative freedom and go to some broke company that can't even manage a group of their stature. Yeah, that's stupid especially when they're still at their peak.

They obviously negotiated a very good deal and kept the group alive. Soyeon just proved to us she is as smart as she looks.

international fans have to realize that Soojin is never coming back. any group that falls to the whims of ifans ends up like Loona

Do you think Cube has also offered a English teacher or dictionary if they renew with them. That would be a really good offer for them.

Why do you think Soyeon likes NJs so much? She likes when artists use the leverage that they possess.

Unlike Hybe/NJs, Cube met Soyeon's demands, so she stays.

I think they didn't get a better deal from any other company so even though bad, still better to stay in a company where you already know how to deal with and have the freedom to do as you want.

They are still extremely popular, sells a lot, tour well, charts well, they have everything to keep going as a group.

They took the Trump negotiating tactics.

this thread tastes very briny

This is literally the same thing what happened with MAMAMOO! All of them signed with RLazy again, because they don't have another option.

People thought, just because Soyeon is the main producer, she owns everything. I'm pretty sure she doesn't own the Gidle brand, just the songs she produced. So, IF they want to leave, they will when the name rights are expired. I didn't like this, but it's not like she can start her own company and the next day, Gidle will continue like nothing happened. That's why Mamamoo didn't leave either. I would bet my house they're just waiting for the right moment. Also, it's clear and obvious they got a good deal, because if Soyeon leaves, Gidle is finished. The contracts of the others didn't expire yet.

After 6-7 years, groups don't have to sign for 7 years again, they can get a 2 or even a 1-year-long contract as well!

Quote from 0ppar

soyeon sacrificed herself to keep the group alive.

Pretty much, yeah!

Maybe it's just for the group but individual contracts are somewhere else

I just saw the news and it is a bit surprising, considering everything. I know they've been complaining and have been mistreated for a long time, so I guess they were just able to negotiate better contracts this time and decided to stay after all. Soyeon complaining so loudly and being so vocal about her possibly leaving might have given her even more leverage, who knows.

I can only think that maybe Cube really gave them some big benefits to keep them, so that it overweighed the bad things. That, and what the other users said - it could possibly be hard to move to another company (probably impossible to do it and be able to still perform all of their songs).

I have always felt them dissing Cube was an inside joke to stir things up. Cube was always their best option if you wanted them to remain as a group. It would be tough to rebrand since they don’t own their name . 4/5 members could go solo, but they’re better off staying with cube who owns the brand and negotiate terms in deal for solo endeavours

What I don’t like is Soyeon mentioning Soojin the way she did because it brought unnecessary drama for all. Other than that I am happy we get to hear them as a group and we need a Minnie solo asap

Quote from poteto

Do you think Cube has also offered a English teacher or dictionary if they renew with them. That would be a really good offer for them.

I love Soyeon.......but ur not wrong. lol

Cube needs G idle more than G idle needs Cube. If they left Cube, they would have a harder time restarting but they definitely would of succeeded no matter where ( I'm looking to QWER! which Soyeon produced for!) but with out G idle, cube is done. Cube had to give in to whatever demands that Soyeon wanted at this point. Buy some CUbe stocks now, cus its gonna rise.

Has there ever been a idol that talked so publically about her contract renewal like Soyeon has ? She been like on full blast on so many shows mentioning the finacial aspect of kpop so openly. I mean , come on ....Cube had to be squriming every time Soyeon had a public stage these last few months.

As for Soojin.......WIth more power and freedom , offical and on paper.......what is to stop Soyeon from actually bring back Soojin? For someone who wants to breakdown barriers what better way than to do something like that? Think of all the free PR that would bring ?

One final thought......What if Soyeon negotiated that she has the power to sign new ppl or groups to Cube? what if she is able to reunite the New Jeans members under Cube as a new group ? Could Cube be JSY productions for all practiacl purposeses?

They are so like me, I trash exo every single day, yet their music is on repeat for me

Quote from David33

This is literally the same thing what happened with MAMAMOO! All of them signed with RLazy again, because they don't have another option.

People thought, just because Soyeon is the main producer, she owns everything. I'm pretty sure she doesn't own the Gidle brand, just the songs she produced. So, IF they want to leave, they will when the name rights are expired. I didn't like this, but it's not like she can start her own company and the next day, Gidle will continue like nothing happened. That's why Mamamoo didn't leave either. I would bet my house they're just waiting for the right moment. Also, it's clear and obvious they got a good deal, because if Soyeon leaves, Gidle is finished. The contracts of the others didn't expire yet.

After 6-7 years, groups don't have to sign for 7 years again, they can get a 2 or even a 1-year-long contract as well!

No, but realistically it is hard to move labels, just because few groups did it, doesn't mean it is easy. These idols maybe can produce and perform but running a company or moving to new company is not easy, at all.

Quote from sveznalica

No, but realistically it is hard to move labels, just because few groups did it, doesn't mean it is easy. These idols maybe can produce and perform but running a company or moving to new company is not easy, at all.

And pretty much all of them lost their star power after they left their original company. CUBE may be a crap agency, but they give freedom to their artists and money. The members would lose a LOT of money if they start their own agency, and if they sign with another one, it doesn't mean they will be just as successful. It's not like they leave CUBE and SME, JYP or YG will sign them. They're a 6-year-old group, after 2-3 years their popularity will start to fade away just like with very other groups. They need to earn a LOT of money till they can. They're in their peak now.

Soyeon shouldn't have talked so much if she wasn't going to walk the walk. Yes, staying with Cube was their best (probably only) option for remaining together as a group, but we don't know the terms of their contracts, so it's merely speculation that Soyeon talking so much trash actually benefited her or the other members in any way. For all we know she got the exact same terms as before... or worse. Maybe it was all just an in-joke. I tend to think they were being serious but greatly overestimated the options they would have.

Them re-signing doesn’t surprise me, and I’m really glad they did as it means we’ll get more music from them next year as a group and probably another world tour at some stage. Starting your own agency is always risky there are a lot of upfront costs and when you’re a girl group in your seventh year, there’s no guarantee you’ll make the money back. Whereas staying with an existing agency is much lower risk.

I’m sure they bargained hard for a good deal, with a bigger share of the profits and more freedom. We also don’t know if they only renewed their group contracts, some of the members may want to take charge of their own solo activities, we’ll have to see.

Quote from patrik-k

Maybe they are just older and wiser than..... you know... NJ?

Well we will see who is taken care of in the end…

Quote from patrik-k

Maybe they are just older and wiser than..... you know... NJ?

Another day another non sense.

Quote from Popper-of-Ks

Soyeon shouldn't have talked so much if she wasn't going to walk the walk.

I want someone to show me where Soyeon says "I'm definitely leaving cube".

People keep going on about how she's contradicted herself? Where?

All she's talked about is the contract being up. Which is definitely something they wanted - as that means a better payday for everything they do. They're still on their original pre debut 7 year contract. Hell yeah she'd be chomping at the bit to renegotiate and get a big % increase.

So please, tell me where Soyeon said "I am leaving Cube 100% no cap". Because you can't.