I’ve been thinking about this lately. The “Big 4” is full of amazing vocalists, but SM has always been known for their vocal talent with all idols and across all groups. A lot of the credit is usually given to their vocal instructors for teaching good technique and helping the idols develop skills, ect, but every single major company has the same access to top tier professional vocal teachers and instructors, so that can’t be all their is to it. SM consistently has some of the greatest vocalists in the industry across pretty much all generations and for both female and male idols. There’s gotta be a secret.
While they have many experienced vocalists join as trainees, there are also plenty of idols that get scouted purely based off their visuals, so it always surprises me just how good at singing they usually become with no prior training. Don’t get me wrong, the same exact thing can be said about all the other big companies. Jin (BTS) is a perfect example, but I’ve never seen another company (unless I count RBW to a lesser degree) with so many outstanding vocalists.
It’s gotta be drugs.