I don’t think it has anything to do with the song or at least not entirely
It’s about the hype they just don’t have the hype
I don’t think Aespa songs are becoming a hit because they’re particularly good songs or have some great meaning and music. They are hip and trendy.
And conversely I don’t think twice was releasing magnificently better music than RV to have those back to back hits. Twice were the IT group. Anything they touched turned to gold for a while. And when they lost that hype they too don’t have the consistent hits.
Like red velvet, Itzy may have their own hits and misses. So they’ll flop some years have hits other years because they just aren’t that on top trendy group.
I wouldn’t think too much about this. IMO it doesn’t matter. Won’t change that Loco was the best GG song of the year.