I keep seeing post about AESPA being the first 4th gen group to go to this festival and this fashion event and do interviews here and there. And I'm just like....why?
Like I'm sorry, but AESPA doing all these U.S promotions to get pushed in the west, because SM want their version of BLACKPINK success is not impressive to me..... AT ALL.
They doing all these irrelevant fashion show appearances and these random festivals and gatherings.
But the thing is, they don't have any U.S. DEMAND.
They have fans in the U.S, yes, but not DEMAND.
One thing I appreciate about BTS, is before they even started doing anything in the west, like going to award shows and major talk shows etc, they already was doing great in Korea, and they had a demand of U.S fans, which is how they got nominated for the Top Social 50 award AND invited at the BBMAS.
They didn't just skip their way in there when people dont gaf who they are.
They literally have 16.8 Million monthly listeners, and JUST charted on the Billboard Hot 100 at #96. Making them the first 4 th gen group to do so, and only among a small handful of groups to do so (BTS, BLACKPINK, TWICE, WONDER GIRLS).
Mind you they only a 6 month rookie girl group. And they have 0 U.S promotion or push.
Oh, and I seen a post on Twitter from this Kpop Prediction page, and it said one of HYBE girl groups will be invited on a international show...which looking at their demand, its gotta be NEWJEANS
Companies need to learn to take things slow at a time and they'll get there.
Just make good music, and worry about building a core fanbase.
If you can't make a core fanbase, then make sure the music is good enough for them to have GP appeal or casual listeners..like NEWJEANS.