Posts by winterssmile


    ok well aespa can do hyperpop and focus on niche markets without singing clearly poorly written lyrics, they really need to stop Yoo Young Jin from writing the english lyrics because we can tell that man can't write them for his life. First the misogynistic lyrics in step back and now he can't even write with correct grammar, Knetz and international fans are all starting to notice his incompetence


    also if they really wanted to focus on hyperpop niche markets why didn't they promote Illusion instead of Life's too short which has nothing to do with their main genre. SM obviously doesn't know what they're doing bc their market analysis must be 10+ years old

    SM's executives really just have no idea what the West likes and enjoys, and it shows. You can easily tell by:


    1. LYRICS. nonsense english lyrics like "Let me gotta be rank that zero place on it" "You make it feel me good". They seriously need a lyricist who can speak at least basic English fluently because it makes no sense to have these types of nonsense lyrics in the final drafts if they don't want Western listeners to cringe. At least have it grammatically correct.


    What newjeans stood out to me besides their amazing music is that their lyrics actually MAKE SENSE. not only are they grammatically correct, they actually sound like they weren't written by 50-year old men and are relatable.


    2. doing nothing with songs that do well in the West like Psycho, Bad Boy. If RV had the same playlisting and market targeting strategies NewJeans got RV would be huge (or at least bigger in the west). Instead the only promo SM does is slap an english version on the next album 8 months later.... SM seems to genuinely be surprised at how songs do, and never time promos with the right songs. I swear SM must think that Western music markets like EDM noise with how much certain NCT's releases get pushed there. No, if they even took one second to look at US charts they would see RNB clearly outcharts: ex SZA.


    3. choosing the wrong songs when western-friendly songs are in the SAME ALBUM. They really need to fire whoever thought Life's Too Short would be a better Western promo than songs like Illusion; this is ALMOST as bad as whoever thought Boys Like You by Itzy was good. You can't even say SM is focusing on pushing experimental music, because nothing about Life's too short is experimental. At the end of the day, SM is grasping at straws.


    4. Too focused on building company brand and 'legacy'. You can totally tell SM just wants to relive the good times with their remakes, SM family album collab bs. Did you know that aespa members have more collab songs than their own music releases? Hybe doesn't try to shove themselves down everyone's throat and lets NJ and LSF operate as individual brands. Meanwhile, SM hard pushes strange company values and brands onto their groups with new gimmicks like their new focus on environmental songs and Kwangya. Who in the west is gonna care about that?



    ok wow i wrote a lot no need to read anything ill just treat this as a diary of why SM sucks and why no one should be an SM stan

    This has been slowly built up over the year; aespa is pretty much the only group that constantly trends on Weibo.

    (ningning trended for coachella high note & new hair, karina new hair, winter fancam, girls comeback trended, etc.)


    They also have 7 #1 hits in China, with Illusion and Life's Too Short hitting #1 as b-sides.


    They have a HUGE future in China, it's only gonna grow bigger and bigger. only gg bigger in china is blackpink


    note: 500k+ because aespa group bar + giselle bar is over 40k already


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    holy shite, the fact that aespa has 3, karina, winter, and ningning fanbars, that are the top 3 biggest chinese fanbases.

    not fair that all of them are in one group LMAOO


    and this isn't even a full week yet

    the insane China fandom growth hasn't really been talked about like ningning going super viral for coachella, winter going viral on douyin, karina going viral on billibilli. they've been amassing fans there like crazy and they are the only group to trend in China all the time.


    1. Karina bar = 20k in 5 hours

    2. Ningning bar = 7k in 5 hours

    3. Winter bar = 6k in 5 hours

    4. Giselle bar = 1k in 5 hours


    + Aespa group bar = 7k in 5 hours


    how many albums do u think the Chinese fanbases will buy in the one month of preorders?? kinda scary to think about

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    honestly i see around 900K+ preorders this time


    this + the huge china fanbases that will def buy like 200k+

    referring to Gaon


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    first digital queens, and now physical monsters....phew

    Who told you it's top 10 on melon right now, it went out already and is at #13


    Eleven spent 13-14 weeks on melon top 10 i believe.


    Next Level spent 27 weeks in melon top 10.


    The two are not even comparable (domestically). Internationally Wannabe takes the lead.


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    how many songs have been in Melon Top 10 this year so far?


    ill list all that i can think of rn


    Step Back - GOT

    Dreams Come True - aespa

    Eleven - IVE

    INVU - Taeyeon

    Can't Control Myself - Taeyeon

    Smiley - Yena

    RUN2U - STAYC

    Tomboy - G-idle

    You, You - Wheein (MMM)


    and now Feel My Rhythm - Red Velvet


    Bonus: Songs that hit #1 on Melon Real-time

    INVU - Taeyeon

    Tomboy - G-idle

    Feel My Rhythm - Red Velvet


    Songs that hit #1 on Melon Daily

    INVU - Taeyeon (PAK)

    BILLBOARD HOT 100


    1. TWICE's The Feels: 24 weeks *

    2. IVE's Eleven: 15 weeks *

    3. aespa's Savage: 15 weeks *

    4. TWICE's Kura Kura: 11 weeks

    5. TWICE's Scientist: 10 weeks *


    * = still charting



    source:

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    she did steal the show in that ep imo


    here's her dumpling cam for more winter content


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