i've just been thinking, the way mamamoo and gfriend were pretty much abandoned by the korean "general public" is so weird to me. both were top 5 girl groups during their respective peaks and after one "miss" comeback they were dropped like hot potatoes outside of their fandoms. no explanations for this make sense to me.
meanwhile, new big 3 groups get the benefit of essentially automatically sliding into these open spaces in the girl group hierarchy. aespa and itzy are easily top 10 top ggs currently without even batting an eyelash.
the future looks bleak for non big 3 ggs. not only is it harder for them to get any attention in the first place, the public is quick to turn their backs on them. big 3 ggs have been #1 and #2 for the better part of a decade with 2ne1 and snsd passing the torch to bp and twice.
just some thoughts. feel free to weigh in.