What happened to SM Entertainment for it to decline so much?

Kwangya cringe also members of aespa are very meh aside from karina, ningning is mid but rest two are something you'd expect from a nugu company. Also copy pasta kda concept nothing orignal

Quote from xx-jenn-xx

you being so bored you post reddit shit, happened

Why are u racist towards reddit

Quote from xx-jenn-xx

you being so bored you post reddit shit, happened

Reddit has better post especially these days compare to akp anyways. So, why not?

Quote from xx-jenn-xx

that's not even racsim

It is digital racism

The point is: They didn't. They are exaclty as popular as they were 10 years ago and that's their issue

Kpop has grown a lot and companies like JYP and Hybe are the ones who benefited from the growth

While SM keep falling miserable to have a breakout group in relevant markets like USA and Japan

Quote from xx-jenn-xx

Quote from xx-jenn-xx

that make up does not suit you, dear.

Quote from girlgroupstan21

do you think JYP current line up is bigger than SM current line up ?

It is. In theory SM still much better because they have Shinee, EXO, Suju, Red Velvet and TVXQ and even Girls Generation which are all big groups who can make profits from touring

In practice most of those groups are not nearly as active as they could or should and SM has long given up in investing in any of them. NCT 127 will soon start their enlisting phase which will leave Aespa, Dream and Riize as the only active SM groups. JYP is stronger.

Quote from xx-jenn-xx

anyways, My annoyance with the postings is, why not just create your own kind of discussion instead of going to another source and copying and pasting? It doesn't seem like a genuine discussion. It's like you're too lazy to try to come up with your own subject so you go and search for something else. It makes me, personally, not want to join in on a discussion that you just walked around the internet trying to find.

that's why I find it annoying. Even if you re-worded it, to make it sound better and like something you actually want to discuss, that's 10x better than copying and pasting some discussion that's happening on another site. It's like you link reddit trying to draw people from akp to there.

but you do what you want idgaf really

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Quote from Icaro_Ribeiro

The point is: They didn't. They are exaclty as popular as they were 10 years ago and that's their issue

Kpop has grown a lot and companies like JYP and Hybe are the ones who benefited from the growth

i agree, in fact comparing the sales and touring of their active groups they actually getting better than their own records. The only thing change is that they are not the trailblazer other companies follow in every step like they used to be

they are still top having those millions seller acts

same observation as jyp: there is noticeable decline of hit songs domestically and globally (not even sure they have a global hit song) from sm acts.

It comes down to poor decisions with their stylistic choices

Throughout the generations they've had this weird character development,from producing conventional pop idols with this ''perfect'' and preppy image,to doing all of this ''experimental'' stuff where they've become the synonym for noise music and tacky styling.

The way I see it,they're trying way too hard to be different and innovative,yet it ironically comes off as try-hard and quite dated.

Quote from napfairy

It comes down to poor decisions with their stylistic choices

Throughout the generations they've had this weird character development,from producing conventional pop idols with this ''perfect'' and preppy image,to doing all of this ''experimental'' stuff where they've become the synonym for noise music and tacky styling.

The way I see it,they're trying way too hard to be different and innovative,yet it ironically comes off as try-hard and quite dated.

Exactly. Cringe concepts and cringe title songs.

Quote from babyjinx1221

they are still top having those millions seller acts

same observation as jyp: there is noticeable decline of hit songs domestically and globally (not even sure they have a global hit song) from sm acts.

They have exactly two : psycho and Love Shot. Love Shot with 500M on youtube 300M on Spotify. Psycho with 400M on Spotify

Imo EXO’s and RV’s (the less experimental ones) music would have worked well. But the timing was all wrong and they let the ball fumble. It’s not possible for EXO for example to recover any more even if their music is perfectly suited to a broader audience.

Mediocre groups with many untalented members =decline

Quote from superyeah

I don't think it's just SM, though. JYP Entertainment and YGE both aren't what they used to be. I think all three of these companies should stick to what they were known for in the first place, but add a modern twist.

RIIZE looks to be very promising in that regard, so that's a good start.

The other SM groups generally get a lot of hate for their title tracks, but when it comes down to it, they still have solid B-sides that deserve more love.

They were eliminating some good songs because they were not like SM songs. Key was complaining, "Give me this good song, who cares if it's like an SM song?" He made fun of us by saying that the songs of other companies' groups are better than ours. If they're not like SM, they eliminate the songs. Well, unfortunately, sometimes they eliminate good title songs.

I think it's mostly about different investment cycles. SME have a lot of older groups that have been on decline or are more or less inactive during long periods like Girls' Generation. But as long as they doing well enough they have them on contract to bring in "easy money" without any need to invest a lot in their promotions.

They probably also understood that with Twice and BP being so dominant the last couple of years it would be hard to launch a new big girlgroup to replace the void after Girls' Generation. Sure they "tested the waters" with Aespa, which is a bit different than both BP and Twice, but does not feel they are all in on Aespa. We proably will see bigger efforts with new girlgroups soon with Red Velvet and Girls' Generation coming closer to their final ends.

Also, the competion is much harder now with more bigger companies that have grown and consolidated, like Hybe.

Compared with HYBE, I think all the Big 3 companies have been in decline, relatively speaking that is.

Absolutely speaking, they've been doing better, with ever increasing sales.

But their 4th gen groups aren't making a mark like some other groups like for example NJ and IVE do, and their 3rd gen groups just aren't at the peak they used to be - with maybe BP as an exception, but their inactivity hiatuses can't be that good for YG as well. We'll have to see how Baby Monster will do.

But overall the former Big 3 have to let HYBE steal the crown in 4th gen era.

Red Velvet didn't stand a chance against Twice and Blackpink, wasn't even clooooose to competing with them, they were successful, but in a high tier not the GOD level tier.

Then we have EXO than died as soon as BTS started their relevancy. NCT took forever to become something and they still haven't achieved what SM expected of them.

AESPA, their whole KWANGYA? universe ruined them, so cringy and childish concept, Spicy is a good turn into the right direction, but until then LSF, IVE, NWJS already stablished themselves as top 3, with Gigle in the mixture.

So far SM has no top group and it is sad, it could be worse like YG only having BP, or JYP with NMIXX being as irrelevant and Fx on their downfall.

I think there's just more competition now. Now that kpop is viable globally, there's a lot more investment money pouring into small labels. Also, things ebb and flow naturally. JYP was almost dead prior to Twice. Don't worry about it so much, just support the idols you like the best, we don't need to shed any tears for these corporations.

doesn't aespa have the highest selling power of any 4th gen girl group?

& riize's debut has been very promising, they've already sold over 1M and GAG is peaking higher and higher on the digital charts as the days go by.

i think SM will be fine.

I think SM is being a little underrated in this thread.

Since May of 2021:

Next Level is the biggest song of the past two years, it singlehandedly forced the 2nd and 3rd gen leaders into indefinite hiatus. Yes, it's bigger than Hybe Boy which never reached #1, and barely reached #2 tbh.

Then you have Weekend and INVU by Taeyeon (INVU reaching #1 i believe), Forever1 by SNSD, Feel My Rhythm and Queendom by Red Velvet, even an NCT song that made it into the top 10 of Melon Weekly i believe though i cant remember the title. Just recently Spicy even managed to hit #1 and ended I AM's reign on top of Melon Weekly charts, plus top 10 hit Girls and #1 hit Savage.

I think that's noticeably better than JYP at least

they behave like a company that lost some key people, and so also lost that sense of meaningful innovation. my guess is poor work conditions and way too much corruption. so they move from being a trailblazer company to what it is now: still solid, conservative, establishment

A LOT of issues with SM.

1) they gambled and bet on CHINA... during the early 2010's at the height of their influence and power - and when the 2016 chinese boycott of all things "korean" happened, SM doubled down and invested more on china, sucking up to the CCP and hoping that the boycott would be brief. While JYPe and YG followed SM's lead, they didnt invest no where near as much as SM and soon adapted to the western acceptance of Kpop; however since chinese investors still have influence with JYP and YG, they did face some difficulties - Twice, for instance still havent toured in taiwan,.... ( SRSLY, WHY DAFUQ IS TWICE STILL NOT TOURING IN TAIWAN??? I know JYP only has like 15% control of the company and nobody really knows how many chinese investors make up the "secret" investors who control nearly 60% of the company, but TWICE is going EVERYWHERE this tour but they're still so cowardly to tour in TAIWAN when ITZY, BP, and other kpop acts sold out there???? ITZY IS EVEN IN JYPE for cryin out loud!!!.. sorry, that's neither here nor there)

But anyways, instead of focusing on expanding to the west they still hold on to what outdated plan they had for china back in 2010. which leads to their other problem:

2) the moronic nephew CEO who ousted their founder and his uncle , Lee Soo Man, out of jealousy? mental breakdown? sheer idiocy? emotional damage due to his aunt passing? who knows, but the issue he stated was that the founder and chairman was embezzling money from the company ...to avoid paying the full tax? that's right. he was upset the founder and chairman of the company was making money so he staged a coup and ousted him so that ...he.. and others could make more money - cus the artist contracts havent changed any more favorably for the artist at all and nobody knows where the money that was going to Lee Soo Man is going - the entire company is just ripe with corruption and scandals with internal politics that rival Game of thrones.

- by ousting Lee, they pretty much eliminated any forward vision of the company and SM is just a ship w/o a captain wondering aimlessly trying to find a port to dock in. SM is just trying to survive, not thrive in the 2020's , and they make no effort to adapt. the Lee Soo Man loyalists all defected to other companies such as Hybe... JYPE , or other companies but mostly to HYBE, and those who wanted him out, are playin the hunger games for more power and money - they could care less about their artists.

Idk how long SM will survive, tbh. idk how long they can put on this bold front and just keep lying to themselves that "everything's OK" when they're losing more and more influence and relevancy by the day

*cough yours truly cough*

Quote from babydoll23

SM is absolutely terrible at understanding the Western/International market. Where SM thrives is in Asia. However, with kpop becoming more and more global, unless they switch things up and change strategies, they are going to continue to lag behind.

there's no way they could compete with Hybe-Scooter Braun influence in the west. Look how much work he's done to promote their artist in Spotify, radios and tiktoks . The difference is heaven and hell. Besides lack of casuals interest in the west, SM is terrible to promoting their new music (for example: the song was put at the bottom rankings in Spotify playlists, lack of paid promotions in yt shorts & tiktoks, no spotify premium merchs and booth all over the world to gauge interest, no collaboration with major artist/ major company for a song and didn't send it to the radios etc etc) so the exposure was minimum . So how do we expect some new listeners to tune in?

Maybe just maybe if SM is smart , they should take a punt and work with Simon Cowell .

Quote from selfmate

*cough yours truly cough*

What is your future plans to make sm great again. Also how is negotiations going on with red Velvet