Le sserafim and NewJeans both had smash hit debuts and NewJeans especially are taking over kpop in korea and internationally. Ditto is now the idol song with the most PAKS in history. OMG and Ditto are also rising on the Billboard HOT100 and for a 6 month old rookie that's quite insane. Their whole marketing approach, refreshing concept, music is very well put together and I honestly haven't seen idols this INTERESTING in a long time. Minji is also really popular on brand reputation and is called nation's first love. She was a special MC for music bank. All the girls are brand ambassadors for luxury brands. So many people who don't even know what KPOP is are randomly dancing to Hype boy, OMG and DITTO on tiktok and youtube streamers.
Le sserafim are doing great with sales, streams, charts and being known as the best gg performers in 4th gen. They are constantly raising the bar for themselves effortlessly despite the negative rumours and backlash surrounding them during their debut. They managed to come back strong with Antifragile being a hit powerful album. They are praised for their chemistry and bond, all members SHINE not just chaewon and sakura - Sakura has her own show, Yunjin's artistic ability is always promoted with her solo releases and opera singing, Kazuha is rising in popularity in korea, Eunchae is the new MC for music bank(previous one was Wonyoung). This is something IVE lacks. As we all know, it's more like Wonyoung ft Yujin & friends.
You gotta praise HYBE/SourceMusic/Ador/MinHeeJin(even though she runs her mouth a LOT) for their innovation and efforts with these 2 ggs.
I actually like love dive and after like (wasn't crazy about eleven tho), IVE has good music but that's all...... besides the music, they have nothing else really going on for them. They seem like 6 soloists and I can imagine them becoming another Miss A in the future.
I feel like Starship and Kakao are shocked right now seeing these 2 succeed after the negative smear campaign they tried set against them(and other ggs like gidle, aespa, itzy) to paint a good light for IVE.