The current top 4th gen GGs in Korea are all from non-big3 companies. What does this say about the big3's supposed influence?

i think the big 4 including hybe is widely accepted so there's that. but i do think the big 3 is lagging behind. jype is making terrible decisions with their girl groups. itzy would be the top 4th gen gg if they had better titles and now their direction is muddled. and idt i even need to say much about nmixx. yge is taking too long with their new gg and is missing the peak time to have a new gg out. and sm isn't doing enough for aespa. if the money is still flowing in they're not going to do much to change imo. but the tides are definitely shifting.

Quote from SooYoung

Pretty sure we had the same exact discussion when stayc came out with Asap and everybody was saying that the new top GG was a non big 3 GG

huh? i don't think anyone called stayc the top 4th gen gg seriously... asap wasn't even the biggest 4th gen hit at the time. pretty sure dalla dalla was still #1 at that time. now love dive, @@@fdd86718-9543-43ae-bada-792b476f12cd@@@, hype boy and tomboy have pushed asap down much more

Quote from aclassyteaparty

huh? i don't think anyone called stayc the top 4th gen gg seriously... asap wasn't even the biggest 4th gen hit at the time. pretty sure dalla dalla was still #1 at that time. now love dive, next level, hype boy and tomboy have pushed asap down much more

U weren't there o see it maybe but those where the names they got

"4th gen is thriving finally thanks to aespa and stayc"

well the main reason nmixx isnt doing well is because of their music and we know that. over ,50k people bought their albums without even knowing the content. sullyoon was named the visual of 4th gen. they were called the most talented. etc. but the audience is only stupid at some point. if u keep releasing unlistenable music at some point only the real fanatics will stay.

itzy was very popular but declined because of their music too. people stop checking out at some poit because they already know what to expect.

aespa, similar reason but at least they have the advantage of being unpredictable. they can bounce back anytime just like red velvet did several times in the past because at least sm try new stuff that make people check out. people seem to forget how much of a big hit next level was and they can replicate that in the future.

g idle is doing well mostly because of soyeon, she is a genius imo. of course the other girls deserve their credit but without soyeon they would be just like clc. they need someone with strong vision, creativity and leadership to keep them in the game and that person is soyeon doing a splendid job.

for ive, i won't deny they had a combination of factors that led them to big success but still it never was anywhere close to big4 privilege where you already have a lot of people rooting for you and wanting you to succeed and hype you regardless.

lsf and ador success isnt mindblowing at all as they are the first hybe ggs and every other hybe group is successful.

yg is yet to debut baemon, you can expect crazy numbers for them because they are doing the same strategy they did to bp replacing 2ne1 in the past.

Quote from aclassyteaparty

i think the big 4 including hybe is widely accepted so there's that. but i do think the big 3 is lagging behind. jype is making terrible decisions with their girl groups. itzy would be the top 4th gen gg if they had better titles and now their direction is muddled. and idt i even need to say much about nmixx. jype is taking too long with their new gg and is missing the peak time to have a new gg out. and sm isn't doing enough for aespa. if the money is still flowing in they're not going to do much to change imo. but the tides are definitely shifting.

They've put out 3 girl groups in 4 years.

JYPE are no longer capable of coming up with good title tracks or promoting with any vigour the girl groups they currently have so why would another one make a difference.

JYPE's issue with their girl groups is quality of the product and adding another group isn't going to fix that, stretching resources and personnel even more.

Quote from stan12345

They've put out 3 girl groups in 4 years.

JYPE are no longer capable of coming up with good title tracks or promoting with any vigour the girl groups they currently have so why would another one make a difference.

JYPE's issue with their girl groups is quality of the product and adding another group isn't going to fix that.

typo... i meant yge lol

this is funny bc aespa are still the biggest 4th gen girl group

even while getting like 1/4 of the amount of promos all those gg you listed get and being mismanaged my SMent

don't worry 2023 will be for aespa

Let's see how long it lasts

agree on the Top 3 atm is not from big 3 IVE, Newjeans and G IDLE dominate 2022

Are they starting to lose their influence?
nope they still had big influence

Do you think they've become too comfortable in their position (music & promo-wise)?
yes they too comfortable especially JYP GG ITZY and NMIXX

while same can be said for SM AESPA kwangya? so boring honestly
and their veterans TWICE and Red Velvet music is underwelming
which is understandable they no longer their top priority of their company

then YG at the moment they don't had a rookie GG
they had BP releasing same formula/concept Girl Crush how great they are w hip hop noise music

compared to their 2016-2017 song which is miles better

Quote from SooYoung

I mean everybody is calling Gidle the top GG like if they didn't spend 1-2 years doing flop after flops

I'm sorry but it just luck soyeon have always produce for them but she already produce hits like she already produced flops

The korean market is changing at a fast pace so who knows how long they'll stay behind which gg

NJ AND ive are some solid GG because they didn't have any flops yet

But Gidle is a wild card who can flop at any moment

And i find weird now that they are doing well people are suddenly praising Soyeon as a genius like she's the new coming of god who can't flop as if history didn't prove us the contrary

I love her but let's not act like it's sure that she can always deliver successfull songs after successfull songs

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look soyeon isnt a god that cant do no wrong. but she knows what shes doing and thats very important. its like saying having gd in bigbang didnt make a difference to bigbang's success.

soyeon may have flop songs in her career but you cant deny even their flop songs have a quality in it that you can attribute to her. even one of clc's best songs, no, was produced by her. i say she is unstoppable, not because she only produce hits because thats not true, but because she have a strong set of skills that can always take her far in the music industry.

I think big 3 have lost the their influence tbh. They are still bigger than most non-big 3 group, but they don't guarantee to do well. It is the world of HYBE now.

DW StayC - I see you

I’m not ruling out aespa, they may have had a subpar year compared to their debut year, but they will come back with a vengeance. (Illusion is one of the best K-pop songs this year as a whole)

Quote from wizone4life

I think big 3 have lost the their influence tbh. They are still bigger than most non-big 3 group, but they don't guarantee to do well. It is the world of HYBE now.

are hybe & kakao gonna form the new big 2 now with bts privilege and kakao privilege joining force for the ultimate privilege showdown?? Tune in and find out, we’ll be here all night folks

Quote from Whi

are hybe & kakao gonna form the new big 2 now with bts privilege and kakao privilege joining force for the ultimate privilege showdown?? Tune in and find out, we’ll be here all night folks

there is no kakao privilege

Quote from SooYoung

Well to be honest i think people are trying to look down a little bit too much on aespa and make them looks as bigger flop than they were this year

sure they didn't release a hits like they did with NL or savage

Girls debuted in the Top 10 and stay there for weeks and left the top 100 just 3 weeks ago

And had a bside chart in the top 20 and still in the top 100 till today

While if you listen to how people talk about how the song perform you would think that they weren't even able to enter the top 50 and the song left the chart after 1 month

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I agree with you, people tend to exaggerate a lot when it comes to aespa. They are still undeniably one of the top groups.

They get away by releasing pot pan music for years it’s what they deserve.

It means that the current Big 4 3rd gen groups are still doing so well that their 4th gen group were not able to diminish their relevance. Naturally this make it tougher for the 4th gen groups from Big 4 companies.

This only means Big 2 privilege is bigger than Big 3 privilege

Tbh imo the big-3 4th gen gg concept isn’t refreshing or interesting enough to get sustainable interest to get hooked on.

For IVE or new jeans to obtain hits after hits shows a preference for a different concept. IVE with their izone elegance concept and new jeans y2k concept (that feels sth new).

Sometimes the music and concept feels repetitive from the big-3. The charts tells us the story.

Quote from SooYoung

Nxude is To gidle what a savage was, a song doing very great in chart but falling quick, nxude is already #24 on melon when it was release just 2 months ago proving that nxude wasn't able to perform as well than tomboy already proving that gidle isn't as consistant than some of you are considering

I agree but you're over-exaggerating, Nxde is #10 on Melon Daily, not #24

Quote from SooYoung

I mean everybody is calling Gidle the top GG like if they didn't spend 1-2 years doing flop after flops

I'm sorry but it just luck soyeon have always produce for them but she already produce hits like she already produced flops

Wasn't Dumdi Dumdi a hit tho ? Hwaa didn't perform that badly either, it had terrible longevity because of the scandal. Lion performed well too. I'd say only Senorita, Uh Oh and Oh my God could be called "flops", even tho Oh My God did well internationally

Quote from MYsynkdive

but wtf does big 4 mean? hybe is not a company lol

these new kpop fans need to do some serious homework

hybe is a big monopoly corporation so it is not fair to compare their 20 labels with big 3 cause they have many flops

big 3 are the pillars of kpop and will never change!

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It doesn't matter, in the media (never articles):and GP eyes lsfm, nj, enhypen, txt are all hybe groups and all the groups that debut under any hybe sublabel are BTS juniors, they all in the same golden spoon bag

Quote from SooYoung

Well to be honest i think people are trying to look down a little bit too much on aespa and make them looks as bigger flop than they were this year

sure they didn't release a hits like they did with NL or savage

Girls debuted in the Top 10 and stay there for weeks and left the top 100 just 3 weeks ago

And had a bside chart in the top 20 and still in the top 100 till today

While if you listen to how people talk about how the song perform you would think that they weren't even able to enter the top 50 and the song left the chart after 1 month

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Girls didnt chart for weeks, it charted maybe 2 weeks and ilusion did chart bc it was promoted. People simply do comparison, aespa 2nd cmb after a song that pak underperform compared to let said Ive 2nd cmb that follow their streak of top5 hits. If whatever cmb Ive has after AL underperform people will make the same comparisons bc it will show inconsistency

Quote from MYsynkdive

but wtf does big 4 mean? hybe is not a company lol

these new kpop fans need to do some serious homework

hybe is a big monopoly corporation so it is not fair to compare their 20 labels with big 3 cause they have many flops

big 3 are the pillars of kpop and will never change!

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i think you're the one that needs to do some homework. yes, hybe is a company. no, they're not a monopoly. jype sm and yge all have other sectors of business under them AND sublabels as well. hybe only stands out bc they acquired so many in a short period of time and their sublabels have highly successful artists. anyway most new groups under hybe like lesserafim and enhypen have hybe creative directors and producers. even newjeans for that matter because she is a hybe creative director that was given reign to start her own sublabel.

all of this is to say, people need to stop acting like hybe is some sort of outlier and doesn't deserve to be in the ranks with your beloved big 3. because they're all the same.

Quote from bluetree

First of all, isn’t NewJeans from HYBE, a big3 company? They may be a sub label, but they’re still part of the parent and HYBE is not a medium sized company at all.

I don’t know much about the popularity of groups overall nowadays since I don’t follow that sort of thing routinely. There’s very few groups that I am well informed about their public reception and popularity with gp. But what I can say is that this situation is probably happening because some of the other big companies that were known for their iconic girl groups aren’t trying so hard anymore. They have it all already, and are just repeating things over and over again instead of attempting to actually put effort into their ggs—good promos, fresh concepts, engaging music, etc. Their idols may be working hard, but the companies are simply slacking unlike the smaller sized ones who (mostly) are working harder to get their groups out there.

It’s evident that a lot of the big companies are getting too comfortable with their position, and that may be one of the factors for this happening.

hybe being big 3 is clearly highly contentious.

It’s an interesting discussion but New Jeans is under Hybe. The Kakao argument for Ive is for another day but I think we see with the scandal that many of these labels dubbed small by Kpop fans are much much larger.”

I think what people keep forgetting is that while Kpop fans are very worried about the charts as the ultimate metric of success, what Kpop companies report on in their sales reports at the end of the day isn’t how well the group charted but $$ from album sales, merch/CFs and tours. The big 3 are more focused on those aspects and from those respects, Itzy, NMIXX and aespa are doing extremely well.

From the company’s perspective, this list is the one that matters. The majority of this list are “flops” to hear it from many Kpop fans 🤣

Newjeans should not be included in this discussion. Having the Hybe privilege that is in fact the BTS privilege is bigger than any Big3 privilege. Min Heejin worked for SM for years with that.

I prefer aespa to Newjeans but even before they both debuted, I knew that history was going to repeat itself and that the HYBE group would take over the SM group again because HYBE are the ones who truly know how to appeal to an universal audience.

aespa is certainly not dead though. People tend to forget that they have for now the biggest 4th generation girl group fanbase.

JYP latest releases don't really appeal to the general public and YGNGG does not even exist for now.