The Miss A fallacy with regards to solo promotions at JYPE

  • So when it comes to JYPE and solo promotions the favourite phrase from kpop/Twice fans is "they don't want another Miss A" and for me this reason has barely ever held, so the fact that it keeps getting regurgitated with no-one thinking about it is odd to me.


    You look through the career of the Miss A members and most got solo promotions, some even more than Suzy pre-debut. People only seem to remember Suzy's just because of her blowing up post Architecture 101 so ended up with the biggest/best opportunities (and within spaces kpop fans know more about like kdramas) but even JYPE will know how much of an anomaly she was. You could argue only Lee Hyori had a higher peak than her in terms of female It girls from kpop in SK.


    Miss A never had good sales. Suzy blowing up like she did made her more valuable than the group as she bought in huge CF's ("10 billion won girl"). She on her own ended up being more valuable than Miss A as a group probably would have ever been. Sucks for the other members but why would that be a bad thing for the company, especially when female solos had a better record in the long run? During the early/mid 2010's when JYPE were struggling the articles out would always mention how she was one of the keys to saving the company in a way Miss A as a group probably would have never done.


    Suzy blowing up was not detrimental to the company.


    You then go onto Twice. They didn't have a massive start but Tzuyu was very popular with the public, JYP/JYPE all knew this. If they were so worried about what happened with Suzy why on earth would they push Tzuyu like they did in the first few months? if the flag incident didn't happen how much more of a push does she get, especially with the allure of China money which I have no doubt was heavy on the mind of the company? If Tzuyu solo is making a lot of money and more than the group that is what they'll push with the group being more one and off like Miss A were.


    But then the flag scandal happens stopping any further investment into Twice's most popular asset at the time (which was a solo Tzuyu) and Twice get massive off Cheer Up. That's Twice the group. Now Tzuyu is no longer the most valuable asset, the group is and they were also big enough to now get big group endorsements. From Cheer Up onwards the rest is history. JYPE needed money, Twice the group were now incredibly popular so they pumped out release after release for years. Twice in their first 2/3 years had no time to do solo stuff as the company had a guaranteed and safe income source in group releases, especially after blowing up in Japan as well so the opportunity cost was barely considered.


    They weren't ignoring solos because of Miss A/Suzy, they were just a much better, higher margin, less effort money machine as a group. Why would they pause activities for 2/3 months to build solos at a point when they need money? Why would the company take that risk? Twice didn't have the luxury of the company being in a state to think in the long term for them with regards to their careers (or their health).


    Twice fostered the idea of how much money a group purely doing group activities can make (in the 2nd gen solo activities within groups thrived) and as the first ones in the new division system at JYPE in 2015, they specialised within that and found it massively profitable. JYPE are now consistently rocking large margins following that same path.


    JYPE getting rid of their acting divisions/all their soloists leaving is also another example of how the approach to JYPE groups has nothing to do with Miss A but more so a general shift in the attitudes of the company coming off the success of Twice and a lack of solo success after Suzy left (and Taecyeon). They weren't particularly good at those things regardless, with Suzy being a massive anomaly and the most in demand star around. Sunmi and Baek Yerin both became bigger soon after leaving JYPE. They couldn't do squat for soloists but were faring good with groups so it took over the agenda. Not because of Miss A. Only now that they have the means again to expand and experiment you're seeing some of the newer groups branching out more as they can afford to be less risk averse.


    For me, Twice still don't do any now as they spent so long needing to be a group for the company that they now only have a year left and until members start committing to renewals it doesn't make sense for the company to do it. As much as I want it for multiple reasons if I'm JYPE I wouldn't be spending money/time/effort building up Twice's solo relevance unless said member was committed to staying and therefore I'll be reaping the benefits in the long run. The groups success is at a level still where there's no need for them to take that risk yet.


    JYPE's revenue diversification is poor compared to the other big entertainment companies so they need groups to provide a consistent income stream so will always take less risks outside of the safe zone that is group promotions for them now.


    Long story short - Suzy blowing up probably ended up being one of the things that saved JYPE. Twice didn't do solos because the group was more profitable post-Cheer Up. Imo, now it's too late in their careers to properly start it back up unless members start committing to renewals (/ask for it). I don't think Miss A has anything to do with how Twice/other JYPE groups are promoted, it's down to circumstance and what ended up more profitable for the company who then specialised and played to their new strengths.

  • That’s where you are wrong, Suzy didnt save JYP like the media likes to prove 2PM sales and tours were keeping, JYP afloat, if it was Suzy , jyp wouldn’t have been close to ruins since she was still in the company before twice debut it was because 2pm was the only group they had , they needed to debut twice. Suzy just had the general public popularity. Also Suzy was given opportunities from the get go such as Mc job, then dream high role which was sohee role rightfully. Jyp will send Suzy to 15 variety shows and Miss A to one .The other miss a members were under jyp Chinese division before they added Suzy and turned them into a Kpop girl group. Min only went once on variety show before missA.

    Fei once also in Korea. Did Suzy get popular from variety shows or acting jobs??? Miss A gave Suzy her initial popularity because of a hit song people were noticing Suzy , dont act like Suzy made miss a success if anything she made them a failure.

  • I'm confused because isn't this the same JYP that was suffering financially until the release of Twice? How exactly did Suzy solo cf save the company? If anything it just overshadowed the group and the group is what most fans are concerned with. I don't want itzy to be overshadowed by one member getting all the spotlight, but I also don't want them to have 0 solo projects and cfs, I don't think its that crazy to ask for a balance so that fans don't have to lose their favorite group in exchange for a soloist.

  • I'm confused because isn't this the same JYP that was suffering financially until the release of Twice? How exactly did Suzy solo cf save the company? If anything it just overshadowed the group and the group is what most fans are concerned with. I don't want itzy to be overshadowed by one member getting all the spotlight, but I also don't want them to have 0 solo projects and cfs, I don't think its that crazy to ask for a balance so that fans don't have to lose their favorite group in exchange for a soloist.

    Exactly look at red velvet , Blackpink , SNSD, they all had solo movements but didnt overshadow the group

  • For me, Twice still don't do any now as they spent so long needing to be a group for the company that they now only have a year left and until members start committing to renewals it doesn't make sense for the company to do it. As much as I want it for multiple reasons if I'm JYPE I wouldn't be spending money/time/effort building up Twice's solo relevance unless said member was committed to staying and therefore I'll be reaping the benefits in the long run. The groups success is at a level still where there's no need for them to take that risk yet.

    There is still plenty ttof time left till contract renewals. Who knows if the members might change their minds if they give them solo promotions? Members like Nayeon and Sana are consistently getting love calls from luxury brands. CFs are known to make the most money after tours. I don't think JYPE needs to put any effort in this. They just need to sign the contract.


    Tzuyu out viewed some of the solo releases this year. Imagine if JYPE gave her an album. Dahyun has been referenced in two Shin Won Ho's dramas. It's not too late. They don't need to build up their relevance, TWICE members are relevant enough among the public as shown in the google searches (in which majority of the members ranked). JYPE is just plain stupid to not realise their potential.

  • I understand where you coming from but Suzy wasn't the main money maker. She brought public attention to JYP for housing an A list actress. 2pm literally pushed and saved JYP back then. Twice come in and help JYPE rise even more and get them in BIG 3 ranking in Korea.


    JYPE was afraid of another Miss A situation and promote Twice and other groups as group first but now we can see know how Stray Kids and Twice members have their own melody projects and even participate in their song writings.


    JYPE is slowly opening up for more solo projects for their group members. However, I still don't believe any groups including Twice are going to renew contract with JYPE.

  • That’s where you are wrong, Suzy didnt save JYP like the media likes to prove 2PM sales and tours were keeping, JYP afloat, if it was Suzy , jyp wouldn’t have been close to ruins since she was still in the company before twice debut it was because 2pm was the only group they had , they needed to debut twice. Suzy just had the general public popularity. Also Suzy was given opportunities from the get go such as Mc job, then dream high role which was sohee role rightfully. Jyp will send Suzy to 15 variety shows and Miss A to one .The other miss a members were under jyp Chinese division before they added Suzy and turned them into a Kpop girl group. Min only went once on variety show before missA.

    Fei once also in Korea. Did Suzy get popular from variety shows or acting jobs??? Miss A gave Suzy her initial popularity because of a hit song people were noticing Suzy , dont act like Suzy made miss a success if anything she made them a failure.

    Do you have an official source to back up your claim?

  • I get your point but do you see snsd the part of their success is from song and individual promo that’s why they’re legendary the most biggest gg ever do you think of jyp did the same thing maybe twice will be more bigger ? And the fact that there’s a lot of groups nowadays it’s hard for them to chart like they used too? I think it’s more safer if they did it like Sm. Individual promos with group activities.

  • the thing about miss A how do you expect those 3 to blow up like suzy 2 from china. Koreans are crazy for visual I’m not hating just saying the truth those 3 isn’t a Korean type. Edi is good looking but she can’t talk korean and most of the time shy. While twice every one is good looking for korean taste they are better for solo promos

  • the thing about miss A how do you expect those 3 to blow up like suzy 2 from china. Koreans are crazy for visual I’m not hating just saying the truth those 3 isn’t a Korean type. Edi is good looking but she can’t talk korean and most of the time shy. While twice every one is good looking for korean taste they are better for solo promos

    They are also Chinese, Koreans are. More liberal but then they really hated foreigners so that’s why they didnt promote. Koreans hate Chinese more than japanese

  • That’s where you are wrong, Suzy didnt save JYP like the media likes to prove 2PM sales and tours were keeping, JYP afloat, if it was Suzy , jyp wouldn’t have been close to ruins since she was still in the company before twice debut it was because 2pm was the only group they had , they needed to debut twice. Suzy just had the general public popularity. Also Suzy was given opportunities from the get go such as Mc job, then dream high role which was sohee role rightfully. Jyp will send Suzy to 15 variety shows and Miss A to one .The other miss a members were under jyp Chinese division before they added Suzy and turned them into a Kpop girl group. Min only went once on variety show before missA.

    Fei once also in Korea. Did Suzy get popular from variety shows or acting jobs??? Miss A gave Suzy her initial popularity because of a hit song people were noticing Suzy , dont act like Suzy made miss a success if anything she made them a failure.

    So miss a was only created to make suzy bigger than ever? People in jyp really cared for her if this is true.

    ・‥…━☆【L】【U】【D】【A】☆━…‥・

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  • So miss a was only created to make suzy bigger than ever? People in jyp really cared for her if this is true.

    I would say jyp was greedy for money because he wanted Chinese money at the same time they wanted Suzy to be an it girl like yoona . Actually jyp fave was min the Korean - american the all rounder of the group, she tried acting after Suzy acting jobs as below supporting roles in two films but Koreans loved Suzy visual and jyp decided to push her.

    Like sohee of wonder girls was popular but the public thought yoona was far prettier so they were quite excited with the fact that knetz thought of Suzy to be on the same level as yoon and worked on it

  • So miss a was only created to make suzy bigger than ever? People in jyp really cared for her if this is true.

    i would say missa was created to "use" suzy to her full potential.

    if you had a popular star in your company, and the star is willing, would you not find a few more girls and create a group in hopes of multiplying that money?

    sunmi and chungha are exceptions but i would say almost every other post ioi group was created specifically to house the ioi members

    r o s e s   a n d   p e a c h e s

  • I get your point but do you see snsd the part of their success is from song and individual promo that’s why they’re legendary the most biggest gg ever do you think of jyp did the same thing maybe twice will be more bigger ? And the fact that there’s a lot of groups nowadays it’s hard for them to chart like they used too? I think it’s more safer if they did it like Sm. Individual promos with group activities.

    SM is the best when it comes to balancing group activities/comebacks and solo promos

  • I think the reason JYP isn't promoting his idols individually because he wants to capitalize on the group brand which i think holds way more power than solo promotions just like how the Akb brand is bigger than the members in it but in this case it's the idols won't have enough profit from this

  • That’s where you are wrong, Suzy didnt save JYP like the media likes to prove 2PM sales and tours were keeping, JYP afloat, if it was Suzy , jyp wouldn’t have been close to ruins since she was still in the company before twice debut it was because 2pm was the only group they had , they needed to debut twice. Suzy just had the general public popularity. Also Suzy was given opportunities from the get go such as Mc job, then dream high role which was sohee role rightfully. Jyp will send Suzy to 15 variety shows and Miss A to one .The other miss a members were under jyp Chinese division before they added Suzy and turned them into a Kpop girl group. Min only went once on variety show before missA.

    Fei once also in Korea. Did Suzy get popular from variety shows or acting jobs??? Miss A gave Suzy her initial popularity because of a hit song people were noticing Suzy , dont act like Suzy made miss a success if anything she made them a failure.

    This is false, Min, Jia and Fei attended varieties and has special stages with idols since debut while Suzy couldn't due to her age or lack of training. Like Min especially was everywhere being promoted as Jo Kwon kkab sister. Don't you remind her working on Oh My School, Strong Heart and Star King during their debut years?


    Suzy got to be an MC due to her viral popularity in Korea,nothing strange about it. And it was after the other members got to appear multiple times on TV while she couldn't.

    Ofc after hitting it big Suzy would be on demand far more than the other members, but even then, the rest weren't as neglected because they still got to have radio shows, web dramas, etc

  • They are also Chinese, Koreans are. More liberal but then they really hated foreigners so that’s why they didnt promote. Koreans hate Chinese more than japanese

    This is really taking knetz comments too far, korea isn't as xenophobic as you think.


    During that time they also loved fx Victoria and Fiestar Cao Lu,both chinese. Victoria was everywhere to the point of having more cfs than Sulli and Krystal during some time, she was largely accepted.


    Being chinese wasn't the reason Jia and Fei didn't get popular, Jia had some attitude controversies and wasn't as likeable as other chinese idols while Fei got to shine during some time and was accepted by koreans until she messed it up with her pro CCP posts.

  • This is really taking knetz comments too far, korea isn't as xenophobic as you think.


    During that time they also loved fx Victoria and Fiestar Cao Lu,both chinese. Victoria was everywhere to the point of having more cfs than Sulli and Krystal during some time, she was largely accepted.


    Being chinese wasn't the reason Jia and Fei didn't get popular, Jia had some attitude controversies and wasn't as likeable as other chinese idols while Fei got to shine during some time and was accepted by koreans until she messed it up with her pro CCP posts.

    Nah, victoria didnt have more cfs than Krystal and Sulli in Korea . Are you serious right now???? Also she wasnt largely accepted , which Kpop were you watching???

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