What's the end goal for JYPE pushing Twice west?

  • Just want to add something. since some people think The Feel's just helped Twice in the west. It's likely going to be Twice's biggest hit in Japan since Feel Special as well.

    You're not wrong in that the success there helps them maintain relevancy right at the top and the biggest benefits of the song will probably end up being in Japan (especially for touring purposes if it has opened up enough). But it's most likely not going to help Twice in the same way Dynamite did for BTS in Japan (I'd love to be proven wrong here), which I assume is your comparison point here.


    BTS were still on a growth path in Japan when Dynamite hit, Twice had their Dynamite in Japan back in 2016 and grew off that for 3 years. Feel Special did well in Japan but it was post Feel Special when sales starting dropping considerably more in Japan and digitally it didn't aid any of their subsequent songs (pre Feel Special Twice picked up 4 number ones on Billboard Japan, post Feel Special they have 1).


    Twice are still comfortably the publics favourite in Japan for kpop girl groups and no other gg comes close, this will just cement that.


    It'll be interesting to see if The Feels doing well on top of Covid ending can move their sales up again at all.

  • tell to jyp to stop dropping merch and Japanese comeback at the same time as korean comeback and they can sell 1m who’s doing it like twice

    There's always merch for any big group, Japan doesn't seem to buy that many Twice albums anymore although if they had like a 1 year hiatus yeah they could hit bigger numbers, I don't understand JYP strategy of overworking them releasing like 3 comeback a year when they could release 2 or 1 and keep the forward momentum now that they have grown a bigger fanbase on the west.

  • There's always merch for any big group, Japan doesn't seem to buy that many Twice albums anymore although if they had like a 1 year hiatus yeah they could hit bigger numbers, I don't understand JYP strategy of overworking them releasing like 3 comeback a year when they could release 2 or 1 and keep the forward momentum now that they have grown a bigger fanbase on the west.

    but twice is a girl group it’s fine if it’s boy group to do those kind of things I really don’t get jyp and jyp japan team they keep doing that every korean comeback I don’t see any top gg doing what twice doing

  • They can hit 700k or maybe a million if they just do 2 korean comeback and 1 japan comeback that’s it end of discussion why twice isn’t selling like that

    For this to happen they have to tap into Chinese Market and slow down on the Japanese milking but this is something the I don't see JYPe doing

  • For this to happen they have to tap into Chinese Market and slow down on the Japanese milking but this is something the I don't see JYPe doing

    well there’s tzuyu scandal there so nope but tho they don’t have china they have japan it’s just that they keep releasing every time they comeback with korean comeback which is not really good

  • well there’s tzuyu scandal there so nope but tho they don’t have china they have japan it’s just that they keep releasing every time they comeback with korean comeback which is not really good

    japan can pump up sales it’s just happened they didn’t get them hungry enough

  • well there’s tzuyu scandal there so nope but tho they don’t have china they have japan it’s just that they keep releasing every time they comeback with korean comeback which is not really good

    I can say until now they have grudge with tzuyu china vs taiwan thing isn’t gonna stop they not gonna fully open to jyp groups there with their nationalism noooo

  • Lol look at haters constantly moving the goal posts cuz they don’t like the fact that Twice exceeding their expectations


    Cope harder :pepe-clown-gear:

    I see you signed you comment at the end. ^^


    Twice potential is far greater than this average achievements but I noticed that their fans don't believe it anymore. They are severely limited by their lacking management which was the point of this thread

  • well there’s tzuyu scandal there so nope but tho they don’t have china they have japan it’s just that they keep releasing every time they comeback with korean comeback which is not really good

    Haha. Tzuyu can speak Mandarin but a lot of people are forgeting it. She doesn't have to target directly the Chinese Market. Doing some covers and Vlives in Chinese is the bare minimum that she could have done and it wouldn't have negatively affected her

  • Haha. Tzuyu can speak Mandarin but a lot of people are forgeting it. She doesn't have to target directly the Chinese Market. Doing some covers and Vlives in Chinese is the bare minimum that she could have done and it wouldn't have negatively affected her


    I've always wanted a more traditional ballad from Tzuyu. In Mandarin.


    Something like this is my dream project for her.


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    ★ RESIDENT TZUYU FANBOY ★

    TWICE ★ SNSDWEEEKLY ★ WOO!AH!

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  • I see you signed you comment at the end. ^^


    Twice potential is far greater than this average achievements but I noticed that their fans don't believe it anymore. They are severely limited by their lacking management which was the point of this thread

    It’s still a start. They managed to hit hot100 and 200 for albums. How many other groups have done that? They have potential and are just starting. All they need is to release bops like the feels, yes or yes and what is love etc.

    Tzuyu is truly the #1 k-pop idol 🥺

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  • It’s still a start. They managed to hit hot100 and 200 for albums. How many other groups have done that? They have potential and are just starting. All they need is to release bops like the feels, yes or yes and what is love etc.

    They need their DNA but it's easier said than done. In my opinion with post Fancy sound this would never happen. What made Twice special was their positive and fun music. If their sound had matured in that direction it would have brought more benefits even in the West

  • kpop has always wanted to break into the west but, from what I get, few froups have actively targeted that market; they usually go there when they have managed to build certain interest there as a side result of their main promotions in Asia rather than a result of their promotions targeting the west. I dont know if Im making sense.


    I agree with you, whenever a kpop group tries to break in the west, I think they lose a lot of ground, not only in Korea but everywhere else, no matter how much exposure and potential success they get from promoting in the west.

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