Why are BigHit Labels boy groups so successful in Japan in terms of fanbase and selling ?

Wait for TREASURE! Stream their Beautiful ost for Black Clover anime!

yes they are dominating!

Because they are the only company that is really trying

SM abandoned the market for some obscure reason. They release some cheap albums, make tour once in a blue moon and call it a day

YG always used Japan as low-investiment cash cows for touring. What surprises me is how well it works, iKon and Blackpink sells poorly and still manage to have very long tours

JYP is investing a lot since 2PM era, he's just choosing to promote girlgroups instead

Quote from Icaro_Ribeiro

Because they are the only company that is really trying

SM abandoned the market for some obscure reason. They release some cheap albums, make tour once in a blue moon and call it a day

YG always used Japan as low-investiment cash cows for touring. What surprises me is how well it works, iKon and Blackpink sells poorly and still manage to have very long tours

JYP is investing a lot since 2PM era, he's just choosing to promote girlgroups instead

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This. I feel like if RBW, JYP, and YG invested more into Oneus, SKZ, and Treasure, TXT would have more competition from Korean acts.

They're not that big in Japan to be competing with the likes of JO1 or SixTones yet.

Adding in enhypen cause they killing it with their debut album there

BigHit is currently filling the kpop BG niche that SM left, before was SM with Tohoshinki, SHINee and SuJu, today it is BigHit with BTS, SVT and TXT.

all this in the kpop niche off course

Quote from worldlove27

Adding in enhypen cause they killing it with their debut album there

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This is the craziest so far, considering its a Korean album of a 2 months old group.

If we are talking about groups without Japanese members, without having a popular and catchy music in their debut with organic growth, I agree. I have always seen that even the not so appreciated groups in Korea are popular in Japan but have a powerful fandom at the moment is TVXQ, BB, BTS, SVT and TXT. But it is true that BH prefers the Japanese market. and to respond to a user who mentioned SixTones before I will only say that neither J01 can sell like SixTones

To think that before SM had their group sing the opening for ONE PIECE aka the biggest anime of all time and nowadays they don't even try to get any ost at all. What was even the last time they released a japanese song. Seems like they don't give af anymore.

Quote from beyoncesvt

Seems they want to try this year

1st Japan Mini Album 「BAEKHYUN」released this week

#NCT127 will release their 2nd mini album ‘LOVEHOLIC’ in Japan on February 17th

Oh so this must be the baekhyun song ppl say have the y/n lyrics lmao

Quote from catzi

To think that before SM had their group sing the opening for ONE PIECE aka the biggest anime of all time and nowadays they don't even try to get any ost at all. What was even the last time they released a japanese song. Seems like they don't give af anymore.

What I don't understand is why

JP is the best market for kpop and their last effort to break into it was Shinee some 10 years ago.

f(x)? Never tried

EXO, released an album when the group was almost 6 years old, sold decently but it was too late

Red Velvet, released an album, flopped, never tried again

NCT... no sign of the japanese subunit that was supposed to exist

And Aespa doesn't look very JP-friendly either

Quote from Icaro_Ribeiro

What I don't understand is why

JP is the best market for kpop and their last effort to break into it was Shinee some 10 years ago.

f(x)? Never tried

EXO, released an album when the group was almost 6 years old, sold decently but it was too late

Red Velvet, released an album, flopped, never tried again

NCT... no sign of the japanese subunit that was supposed to exist

And Aespa doesn't look very JP-friendly either

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it doesn’t even make sense why SM knowingly stopped trying to promote their groups in the Japanese market. Does it even make sense that EXO have exactly one Japanese album in their almost 9 year career lol.

You have to make a conscience effort to promote in Japan beyond a certain point and sell more albums.

SM seems happy enough with that concert money looks like lol and didn’t try beyond that.

Quote from beyoncesvt

Seems they want to try this year

1st Japan Mini Album 「BAEKHYUN」released this week

#NCT127 will release their 2nd mini album ‘LOVEHOLIC’ in Japan on February 17th

Baekhyun had a japanese album (which is doing great btw), but no promotions. Sm released it and that was it.

Nct might get promotions though, Sm concentrate their efforts on them these past few years.

Quote from beyoncesvt

Seems they want to try this year

1st Japan Mini Album 「BAEKHYUN」released this week

#NCT127 will release their 2nd mini album ‘LOVEHOLIC’ in Japan on February 17th

Right before he has to enlist lol. What was even the point he can’t even capitalize on it. SM only releases Japanese album so they can perform it at concert I.e Baekhyun performed it at his Beyond Live. Not with intention to make their group more popular in Japan.

Quote from MassiveKpopFan

This. I feel like if RBW, JYP, and YG invested more into Oneus, SKZ, and Treasure, TXT would have more competition from Korean acts.

They're not that big in Japan to be competing with the likes of JO1 or SixTones yet.

Is Oneus that big in Japan? They're a lot smaller in terms of sales than Treasure, skz or txt.

Quote from Tic_tac_toe

it doesn’t even make sense why SM knowingly stopped trying to promote their groups in the Japanese market. Does it even make sense that EXO have exactly one Japanese album in their almost 9 year career lol.

You have to make a conscience effort to promote in Japan beyond a certain point and sell more albums.

SM seems happy enough with that concert money looks like lol and didn’t try beyond that.

Exactly. EXO barely released any Japanese material. Couple of singles and one album.

SM should have pushed in Japan in 2015-16-17 with multiple albums, Japan exclusive tours etc

can't remember all but didn't suju, suju kry and nct dream release japanese albums the past 2 years?

they put more effort into jpn promotions, regularly release jpn content after their jpn debut, and have music/concepts that appeals to the market. SKZ had a good year last year in jpn with their first og album but i don't think JYP is gonna push them as much in jpn as BH does with txt

Quote from auspop

BigHit is currently filling the kpop BG niche that SM left, before was SM with Tohoshinki, SHINee and SuJu, today it is BigHit with BTS, SVT and TXT.

all this in the kpop niche off course

But wait, ain't Dynamite doing extremely well over there?

Quote from beyoncesvt

yes they did

dunno why some are claiming sm abandoned japan when a bunch of boy groups had japanese albums. confusing.

congrats to svt and txt!!

Quote from chaesooo

dunno why some are claiming sm abandoned japan when a bunch of boy groups had japanese albums. confusing.

congrats to svt and txt!!

Which bunch of boy groups lol. You have abandoned Japan indeed when your biggest flagship group has exactly one Japanese album in their 9 year career released 6 year after debut. Lol.

Quote from beyoncesvt

THESE ARE PRETTY BIG.. Only seventeen and BTS can outsell them

Maybe JO1 but even Seventeen or BTS can't outsell Sixtones rigth now lol

Because Japan has taste.

I love how everyone forgets about Enhypen when they have the best selling Korean debut album in Japan.

Quote from rukia24

If we are talking about groups without Japanese members, without having a popular and catchy music in their debut with organic growth, I agree. I have always seen that even the not so appreciated groups in Korea are popular in Japan but have a powerful fandom at the moment is TVXQ, BB, BTS, SVT and TXT. But it is true that BH prefers the Japanese market. and to respond to a user who mentioned SixTones before I will only say that neither J01 can sell like SixTones

Somehow people only know J01 and Sixtones, when a whole snowman and kinpuri exist but I'm happy, sixtones is a little bit known even by non jpop fans.

Tbh, I'm kinda surprised seeing TXT heavy promotion in Japan. They perform in a lot of music shows, had their own variety shows in abema etc. Maybe if miss rona already gone, TXT might held some showcase (are they big enough to held concert in arena? My dream seeing them in Yokohama Arena)

SVT was famous in Japan before the acquiring so i don't understand how it correlates to BH

Quote from Flowercrew

But wait, ain't Dynamite doing extremely well over there?

Yeah. Dynamite is the biggest foreign hit in Japan since 2012ish with CMM by Carly Rae Jepsen and WWNGBT by Taylor Swift. It ended at #7 on Oricon year-end for streaming despite 4 months of tracking and top 20 on HOT 100. It has spent 23 straight weeks in the top 7 and will end in the top 5-10 on the year-end HOT 100 JP for this year as well. It is honestly a monstrous hit there at the moment.

Quote from Icaro_Ribeiro

What I don't understand is why

JP is the best market for kpop and their last effort to break into it was Shinee some 10 years ago.

f(x)? Never tried

EXO, released an album when the group was almost 6 years old, sold decently but it was too late

Red Velvet, released an album, flopped, never tried again

NCT... no sign of the japanese subunit that was supposed to exist

And Aespa doesn't look very JP-friendly either

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Nct have had japnese releases from 127 and dream and at least rv japan promos gave this masterpiece

Quote from Icaro_Ribeiro

What I don't understand is why

JP is the best market for kpop and their last effort to break into it was Shinee some 10 years ago.

f(x)? Never tried

EXO, released an album when the group was almost 6 years old, sold decently but it was too late

Red Velvet, released an album, flopped, never tried again

NCT... no sign of the japanese subunit that was supposed to exist

And Aespa doesn't look very JP-friendly either

Display More

China seems more beneficial to them than JP

Quote from beyoncesvt

yes they did

Quote from kiwijoon

Nct have had japnese releases from 127 and dream and at least rv japan promos gave this masterpiece

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Quote from chaesooo

dunno why some are claiming sm abandoned japan when a bunch of boy groups had japanese albums. confusing.

congrats to svt and txt!!

That's not a real release, it's a recopilation of their old koreans songs in korean language that wasn't promoted. Dream don't even have a full korean album,yet alone a single original japanese song (!)

127 despite having the first japanese SM idol, only released 1 mini and 1 album on their whole career there, loveholic would their third release

Suju, SHINee and TVXQ are old acts, they barely go there other than to tour and they rely on their old, loyal fanbase. Like jype with 2pm, they aren't catering to new fans, just using the old ones. While they didn't try with got7 and day6

Because they intended to do so? Like that's the main reason Seventeen company was adquired, and why mnet did the reality for that group with japanese members. Isn't like they were lucky with all the groups, they created/bought them for that reason lol

Quote from lovechart

China seems more beneficial to them than JP

Totally the opposite. Japan is an open market meanwhile China is not.

Happy for my TXT boys, it's what they deserve

The reason why K-pop has become more popular than J-pop is not at all because ""it's better."" Thinking this way is totally wrong because the music market in Japan is huge. If you think J-pop only bands like AKB48, then let me tell you that you are wrong. The music market in Japan is very large. The Japanese market has it all. EVERYTHING. Western music, K-pop music, cute concept, girl in love concept https://theporndudethefappeningblog.com/ , hip hop, ballad, rock, etc. Even some bands mix rock and traditional music. Yeap, this is crazy.

Quote from 4d-maknae

That's not a real release, it's a recopilation of their old koreans songs in korean language that wasn't promoted. Dream don't even have a full korean album,yet alone a single original japanese song (!)

127 despite having the first japanese SM idol, only released 1 mini and 1 album on their whole career there, loveholic would their third release

Suju, SHINee and TVXQ are old acts, they barely go there other than to tour and they rely on their old, loyal fanbase. Like jype with 2pm, they aren't catering to new fans, just using the old ones. While they didn't try with got7 and day6

And even then, 127's "full japanese album" had like 6 actual new japanese songs, the rest was korean stuff they had already released, Regular english version, etc. Not to mention NCT Dream's mini that the only japanese thing It had was... The release. On almost 5 years, NCT as a whole has released less than 15 japanese songs, that's not really trying, SM only cares about Japan when It comes to touring since years ago and It shows, it's a secondary market for them when It comes to album sales.

people are saying about promotion?!

"Dynamite" made history in Japan. Was it in japanese? Nope.

Was it promoted on Japan? Nope.

Isn't Dynamite the one & only Kpop Artist's song in history to have been "Platinum certificate" by RIAAJ( The biggest Music certification platform of JAPAN)? -Yeap!!!