If every YG gg is a 2NE1 clone then why can't every Hybe gg be a NewJeans clone?

    I'll admit everything about Illit and BabyMonster gives me second hand embarrassment at how much of a copy and paste both groups are. This is another reason why SM will always be king of girl groups cause their last four were all succesful while having their own sound and style.


    And even though Illlit is probably the most annoying girl group I've ever come across because of the no shame in the game they stole I still don't see why they can't get away with it.


    At least they aren't still living in 2009 like YG still is.

    probably bc yg is one company and hybe technically isnt a label itself and its ggs are all under diff managements with diff production teams? yg is notorious for copying 2ne1 with BP and now copying BP with BM (which i may add was an original name for BP) while hybe isnt and is just using trends in their favor as is the rest of the industry. nwjns and illit sound similar but i dont think that illit is a copy.

    Well the thing is they actually CAN be a copy but they SHOULDN'T because is very embarrassing to be a soulless plagio of another group. Jyp with 6 girl groups and all of them are very different, so is really not that hard.

  • AllKill VIP

    Timescales for me. YG always waits until the previous group is basically disbanded/inactive to launch the replacement. SM always waits at least 7 years before trying debut the face clone of their fave idols for the next gen.


    It hasn't even been 2 years and Hybe is copying. It just raises the question, whats the point of Hybe being a big power in the industry if all they do is copy the latest trends, not try to create it like other big 3 companies. If the sound stops being trendy are they going to keep copying everything MHJ does to evolve newjeans? what are they going to do if that evolution isn't successful? the reason companies have different concepts is to diversify the fanbases to stop overlap, that way if one group flops, you got a whole other fanbase of a different sound to rely on meanwhile Hybe is out here actively trying to cannibalise their own groups fanbases and its going to hurt both groups in the long run.

    Off topic, but ILLIT remind me of NewJeans in this new photo shoot lol

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    I love the Y2K look on them 💫

    (Iroha styling was the best! she reminds me of Hanni)

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    A part of me hope ILLIT comeback is similar styling and aesthetic wise to the Weverse magazine photoshoot- cuz it gives off girly Y2K and that fits them

    Edited 5 times, last by okudayu ().

    Here’s my thought, illit will be successful maybe just below LSFM level, but they won’t reach their full potential mainly down to 2 things: Visuals & Personality, even tho wohnee is cute, she gives off artificial vibes, I mean homegirl has so much plastic she’s basically stuck with one static expression 😭, everyone else is about average looking in the kpop sphere, you kinda need a chaewon or karina to get ppl’s attention. I’ve also watched their interviews and again, besides wohnee they have as much personality as a wet potato, they also have little chemistry which is obvious coming from a survival show. They may release good music in the future but I’m afraid the members will forever be the group’s biggest barrier to succeeding beyond nj, ive etc.

    Quote from Adelaidestevsn

    Here’s my thought, illit will be successful maybe just below LSFM level, but they won’t reach their full potential mainly down to 2 things: Visuals & Personality, even tho wohnee is cute, she gives off artificial vibes, I mean homegirl has so much plastic she’s basically stuck with one static expression 😭, everyone else is about average looking in the kpop sphere, you kinda need a chaewon or karina to get ppl’s attention. I’ve also watched their interviews and again, besides wohnee they have as much personality as a wet potato, they also have little chemistry which is obvious coming from a survival show. They may release good music in the future but I’m afraid the members will forever be the group’s biggest barrier to succeeding beyond nj, ive etc.

    ummm what are you saying lmaoooo


    for one, you have to remember ILLIT is only 12 days old. so it's gonna take time for them to get super friendly on camera.

    and they're rookies at that, and majority of rookies feel they need to be perfect and not act out at first, cuz they new to the camera.


    far as in visuals, they are trending on Kmedia for being pretty.

    mainly Minju, Moka and Iroha..so there are some standout members.


    I feel like people think just cuz they aren't talked about much on Twitter or in general the international side- that they aren't popular😂

    when literally knetz are eating them up.


    they about to get a Hot 100 entry 12 days after debut, went #1 on kcharts and viral on social media.

    they definitely won't be "below"

    Le sserafim AT ALL...i seem them just right below NewJeans in terms of success and popularity.


    literally ILLIT future is bright asf, especially if they keep up the good music and trendy aesthetics.

    It's a bit different. It's more like YG made BP and 2 years later he debuted BM and started to mass promote them while putting BP into the YG dungeons. Can you imagine?? With Hybe it's far worse because NJ are not even 2 year old and Bang didn’t made even them, it was MHJ.


    This whole story feels like a betrayal honestly. Obviously there were gonna be NJ copycates in the industry but Hybe financing them and mass promoting them??? That’s another level of fduped typa deal. If not malicious because Bang wanted his own NJ :clown: .

    Quote from onwards

    Timescales for me. YG always waits until the previous group is basically disbanded/inactive to launch the replacement. SM always waits at least 7 years before trying debut the face clone of their fave idols for the next gen.


    It hasn't even been 2 years and Hybe is copying. It just raises the question, whats the point of Hybe being a big power in the industry if all they do is copy the latest trends, not try to create it like other big 3 companies. If the sound stops being trendy are they going to keep copying everything MHJ does to evolve newjeans? what are they going to do if that evolution isn't successful? the reason companies have different concepts is to diversify the fanbases to stop overlap, that way if one group flops, you got a whole other fanbase of a different sound to rely on meanwhile Hybe is out here actively trying to cannibalise their own groups fanbases and its going to hurt both groups in the long run.

    EXACTLY to everything and specially this ;judgingpepe: .

    Quote from Drew_B

    I'll admit everything about Illit and BabyMonster gives me second hand embarrassment at how much of a copy and paste both groups are. This is another reason why SM will always be king of girl groups cause their last four were all succesful while having their own sound and style.


    And even though Illlit is probably the most annoying girl group I've ever come across because of the no shame in the game they stole I still don't see why they can't get away with it.


    At least they aren't still living in 2009 like YG still is.

    are they? none of their ggs made such have global impact. i wont consider them successful if it’s limited to sk . 3rd gen- both bp &twice are doing stadium con. and bp is still the queen of kpop . just like bts is king. in 4th gen-ill say its new jeans. le ssera and ive is top 3. 5th gen- illit, dont know much abt 2nd gen & 1st gen but none of those grps are global anyways

    Quote from Tatiana1820

    It's a bit different. It's more like YG made BP and 2 years later he debuted BM and started to mass promote them while putting BP into the YG dungeons. Can you imagine?? With Hybe it's far worse because NJ are not even 2 year old and Bang didn’t made even them, it was MHJ.


    This whole story feels like a betrayal honestly. Obviously there were gonna be NJ copycates in the industry but Hybe financing them and mass promoting them??? That’s another level of fduped typa deal. If not malicious.

    what do y'all be saying dude :pepe-tinfoil-hat:

    NewJeans is more than fine and their popularity isn't going anywhere.


    ILLIT will have their own image with the whole being cute thing, but they are somewhat Y2K too.


    guess what though??? it's fine, because it's done differently.

    Min Heejin has her way and Bang PD has his way.


    nobody is getting betrayed and all this crazy stuff yall saying

    It makes less sence to debut two groups with similar concept close to each other than having actice when the other groups are not active anymore... yes BP have not disbanded and they have debuted BM, but it's still many years apart in their debut time and BP will not be active that much I guess. But I also don't have any big problems with more than one group from the same company havein the same kind of concepts and style, if they are good. Problem with NJ and Illit? Their songs are boring sleepers. But for people that likes that kind of songs, it's not a big problem with two groups I guess.

    Quote from Tatiana1820

    It's a bit different. It's more like YG made BP and 2 years later he debuted BM and started to mass promote them while putting BP into the YG dungeons. Can you imagine?? With Hybe it's far worse because NJ are not even 2 year old and Bang didn’t made even them, it was MHJ.


    This whole story feels like a betrayal honestly. Obviously there were gonna be NJ copycates in the industry but Hybe financing them and mass promoting them??? That’s another level of fduped typa deal. If not malicious because Bang wanted his own NJ :clown: .

    and do you see how much backlash babymonster is getting for their “outdated” music?

    How does anyone with functioning braincells look at the situation with bm and still ask: why would hybe debut another gg with a trendy concept and music right now, instead of waiting like 7 years later when that type of music is no longer the trend, just to appease some illogical logic of some kpop stans to not overlap their groups? 🤡


    I’m not saying it’s the moves that a true creative artist will make, but it makes perfect sense from an executive’s pov: strike while the iron’s hot. If their objective is only to cash in some quick checks, not become creative pioneers, why would they not create 2 cash cows simultaneously, when waiting until it’s too late will result in diminishing returns from one of them? Why would they want to lose money? Istg yall come up with some of the most boneheaded takes

    Quote from whiffy

    and do you see how much backlash babymonster is getting for their “outdated” music?

    How does anyone with functioning braincells look at the situation with bm and still ask: why would hybe debut another gg with a trendy concept and music right now, instead of waiting like 7 years later when that type of music is no longer the trend, just to appease some illogical logic of some kpop stans to not overlap their groups? 🤡


    I’m not saying it’s the moves that a true creative artist will make, but it makes perfect sense from an executive’s pov: strike while the iron’s hot. If their objective is only to cash in some quick checks, not become creative pioneers, why would they not create 2 cash cows simultaneously, when waiting until it’s too late will result in diminishing returns from one of them? Why would they want to lose money? Istg yall come up with some of the most boneheaded takes

    If BM was debuted 2 years later to BP it would have been in 2018. And their sound wouldn't have been as has been. Like you argument is beside the point of what i was explaining.


    And my example stands perfectly well, you can also use 2ne1 and BP just the same. Imagine BP was debuted 2 years into 2ne1 and then put into a dungeon for BP to be mass promoted.

    Or if lets say JYP debuted Twice 2 years after debuting Wonder Girls... mmmm???

    These groups would literally be at each others throat, their fanbase would be divided, and they would cockblock each other indefinitly.


    And it's not about well then just let the best win. It's also about the ressources put into a group as well. It's about given opportunities and promotion. About timelines as well. Like who is gonna be the first gg to go to coachella? Who's gonna make a comback in the first part of the year to get the maximum possibility for end year awards? You get it?


    Like does that even makes sense? This strategy is not sustenable because Hybe has limited ressources. They can’t take 3 ggs at the coachella at the same time. They can’t promote 3 ggs at the grammies at the same time. They will have to literaly divide semesters for each gg to get to shine properly. By doing that, they are not allowing a real dominant act to properly take place. And im telling you, if Hybe doesn’t produce a domiant act, another compagny will.


    And the fact that YG is stuck in 2016 is his problem only. You can do girls crush/rnb or hip hop well, look at XG. They slay. If they were real kpop with YG typa promo, they would probably doing pretty great right now. Or Kiss of Life is feminine girl crush done well, taking on the trends and will great potential, or Idle also are doing well and they're not copycating NJ.


    But Big hit/ Bang just has no imagination, no backbone, no vision, he just reheats whatever is trendy, like just yeasterday. He gets roasted for it even with Le sserafim. Duh.

    But thats the thing, all 3 girl groups are under different management anyway.


    NewJeans got invited to the Billboard music awards and won a award and performed. Plus performed for 45 minutes straight at Lollapalooza.


    The same year, Le sserafim became literal partners with the NBA and will work with them now which is a huge deal.

    And they got to perform at the Grammy Museum...AND became a group global ambassador of Louis Vuitton.


    Mind you, that's just last year...plus more stuff happened.


    The point im making is there's a chance for NJ, LS and now IL to be successful and dominate all at once.

    All 3 will receive opportunities to be big.


    Look at the top American girl groups back in the day, literally powerful around the same exact era.

    HYBE girl groups will be the same.

    Different management but one compagny. And a compagny has limited ressources, limited cards they can play to take an act to the highest possible level. They can’t put all their best into 3 different act. Imagine they did that with bts. They may have never went to the grammies.


    All these major dominant act were possible to happen because their compagny and management always tried to go their all in into them. Just like SNSD or 2ne1 or Sistar were possible to happen for example. So sometimes there were major clashes like in 2014 but the best won and it generated alot of money too.


    But now just in 2024, i think NJ literaly had to delay their album release at last for a year while their basically rookies still specially on the globale scale. They lost at last 10 millions listeners on spotify for being gone that long when they should be going all out as rookies. Just to allow the other Hybe ggs to get their end year awards or whatever. Fill NJs abscence.


    I will never believe that it was a conscious self made Ador decision. Ever! Either they were meant to comback last 2023 semester either it was the 1st part of 2024 and they got delayed for BOTH. For a copycate to debut and Lessera to get their 1 4gen gg invited by coachella or whatever record. :pepefacepalm:

    See?

    Quote from Tatiana1820

    EXACTLY to everything and specially this ;judgingpepe: .

    Erg you get it! All the while pricing everything high then wondering why things aren't selling out BECAUSE THE FANDOMS ARE ESSENTIALLY THE SAME. The infighting with fandoms is going to be insane.


    Hybe is out here acting like some nugu company CEO who desperately needs this debut to succeed so is chasing short term trends and making all their idols look the same (THAT DAMN HYBE NOSE JOB). BTS's success was literally one in a million, so we get that you don't know how to make a groups successful, but the answer isn't to copy and pray. En- is basically their attempt at straykids/ateez, LSF is Itzy with a bigger budget and we all know about Illit. You can even argue BND is just six zico's but at least theres a decent gap between him debuting and him debuting them. How can you have BTS level money and still be too scared to take risks? MHJ mentioned she had to fight tooth and nail to get NWJNS to debut as she wanted because they wanted her to go with something more 'trendy'. So how many creatives are being ignored because the management is too conservative and trend chasing to listen to them despite paying them to be creative? how much have we lost out on?


    AND WHAT I HATE MOST IS THEY ARE MAKING ME MISS LSM AND HIS UNHINGED CONCEPTS. Man is evil and got many screws loose, but at least the groups he made were all interesting musically and conceptwise. We actively looked forward to SM debuts because it was always interesting.

    ERG THIS SO MUCH THIS!!!

    Honestly you can only use the Twice Wonder girls example if they had the same concept which they didn't. 2ne1 didn't even need to be put in the dungeon for your example to work, chaos would still ensue. Hybe has big company money with nugu mentality. Even if we argue they are under different sub-labels, its not like Hybe acts that way. How much overlap do we see with their groups promoting? Basically none. That should tell you everything we need to know about how Hybe works, its one big company not many smaller ones.

    Quote from onwards

    Erg you get it! All the while pricing everything high then wondering why things aren't selling out BECAUSE THE FANDOMS ARE ESSENTIALLY THE SAME. The infighting with fandoms is going to be insane.


    Hybe is out here acting like some nugu company CEO who desperately needs this debut to succeed so is chasing short term trends and making all their idols look the same (THAT DAMN HYBE NOSE JOB). BTS's success was literally one in a million, so we get that you don't know how to make a groups successful, but the answer isn't to copy and pray. En- is basically their attempt at straykids/ateez, LSF is Itzy with a bigger budget and we all know about Illit. You can even argue BND is just six zico's but at least theres a decent gap between him debuting and him debuting them. How can you have BTS level money and still be too scared to take risks? MHJ mentioned she had to fight tooth and nail to get NWJNS to debut as she wanted because they wanted her to go with something more 'trendy'. So how many creatives are being ignored because the management is too conservative and trend chasing to listen to them despite paying them to be creative? how much have we lost out on?


    AND WHAT I HATE MOST IS THEY ARE MAKING ME MISS LSM AND HIS UNHINGED CONCEPTS. Man is evil and got many screws loose, but at least the groups he made were all interesting musically and conceptwise. We actively looked forward to SM debuts because it was always interesting.

    Youre unto something man 👍. This hybe uninspired copycate trend chase + this financial domination may slowly start to ruin kpop as a whole. Seven, Magnetic, Easy/Smart, even Plot twist all forgetable souless generic songs but all mass promoted like no tommorow.


    (I think it has also a lot to do with the lack of vocal abilities in hybe groups and therefore the annoying robotic souless autotune they use everywhere <X , at last people could sing in sm :eyes: )


    It's like SM 2.0 music vise globale version with more connections but SM at last had intersting concepts weither it was due to LSM or MHJ and had some genuine musical sparks like Russian Roulette, Psycho or the whole fx discography.

    SM, just like most kpop reheated alot of western music, but they also sometimes dared to experiement or put out less trendy or mainstream typa music.

    Hybe is all polished, generic, reheated, souless music and concepts. Except Ador and MHJ who indeed had to fight hard for her voice and vision to be heard and implimented and now being copycated :pepefacepalm: .

    Quote from onwards

    ERG THIS SO MUCH THIS!!!

    Honestly you can only use the Twice Wonder girls example if they had the same concept which they didn't. 2ne1 didn't even need to be put in the dungeon for your example to work, chaos would still ensue. Hybe has big company money with nugu mentality. Even if we argue they are under different sub-labels, its not like Hybe acts that way. How much overlap do we see with their groups promoting? Basically none. That should tell you everything we need to know about how Hybe works, its one big company not many smaller ones.

    I know right? Like for the most part its indeed one big compagny as Bang likes to put his nose everywhere and acts like he literally owns everyone.


    And aslo if you want to know who deserves to be pushed or promoted more, and if you are not one big compagny but also with subsidiaries then why not makes Ssera and NJ comback in the same semester? Like in march for example or february? Uh?? Oh yes well maybe you want your own made gg to get the coahcella deal first and to get all the end year awards right??? Pfff.


    Hybe literaly cockblocking a more deserving more promising act just for someone's stupid ego :clown::clown: .

    lol you didn’t get anything i said dude :sweat:


    1) you can bet your arse if yg had debuted another gg just 2 years after bp even with the same concept/sound, that gg would have been much more well received than bm now. Yes, people would still criticise the “same-ness” with bp, but you have to remember at that point in time bp had only just released fewer than 10 songs, their musical identity was nowhere near as established as it is now, and the similarities wouldn’t have stood out so starkly. Also, their status has a top group was far from cemented like it is rn, so there wouldn’t have been as many people attached to bp to the point that there’s such a strong aversion from bp’s fandom to a new group similar to them from the same company - which is exactly what’s happening to bm.


    I was actually thinking about this earlier, and i think i have to give it to hybe. They’re more cunning than I thought. They chose precisely the moment when nj’s just on the verge of breaking out (globally speaking), but not when it’s already too late to churn out another group that borrows a lot of what made nj successful. This perfect timing when nj’s fandom and reputation haven’t grown to a feverish uncontrollable size means the new similar group won’t be obstracised as much as they would if they’d followed the footsteps of a seasoned veteran, and look at what happened. It paid off.


    2) did you forget a whole arse miss a who debuted only 3 years after wg? You know, the group that went on to win daesangs in their rookie year? People sure as heck didn’t have difficulties accepting them despite their debuting so close to wg. What’s twice got anything to do here?


    3) the whole argument about resources is not quite relevant here, bc we don’t know the ins and outs of what’s going on behind the scenes at hybe. Yes we can speculate about their funding, but we as outsiders have absolutely nothing of substance to conclude. Who’s to prove for certain that they don’t have the resources to stretch between their different groups? That they can’t afford to send all their ggs to different shows and whatnot? What we feel =/= reality. Until the situation actually plays out and we can see for certain that hybe’s plan failed or didn’t yield the intended results, all your rants really don’t mean much to me lol


    4) you’re arguing about artistry again, when i specifically said that my point was from a corporate head’s. Sorry to break it to ya, but they don’t give a shit about artistry. All they care is profits. If their hires can earn them more money, they really don’t care through which means. A creative genius matters the same to them as a copycat who only follows trends, as long as the profits margin’s the same. That was my point. I know for a fact that the girl crush flavour could be executed so much better than what they do at yg, but that company obviously don’t want to change their brand and they insist on following the exact same formula. Hence my point about timing when it comes to executives who don’t want to switch up what worked for them :pepe-use-head: your rant is again not relevant at all lol

    Dude if YG released BM in 2018 and Hybe a BTS copycate in 2016 there would literaly be no BP nor BTS today. You got it???

    All of their records and opportunities would have been basically divided if not taken away by the concurent group. And they could have never reach their optimum prime.


    This is chaos man. What Hybe is doing now with illit is gonna backfire. It they continue to promote them so much they may get some records and numbers but no where near are they gonna have the same musical or cultural impact as NJ does.


    And the major problem is not even Illits debut, it's Illits debut at the expanse of NJ while trying to mimick NJ. They ve been put into a dungeon for the sake of Ssera and Illit, obviously. And Illits level of promo is yet unheard off exept with JK or Jimin. So it's not even fair competition.


    Also, it's yet too soon to say it's a sucess stategy, and to which extent. Like they're not making much waves in korea and mass promo can take you far but without genuine virality it doesn’t take you THAT far. And there are layers to how viral an act gets.

    (on a side i can definitly see them do well in Japan tho with the proper music and promo, even in the long run)


    Ps: also 1 and half year is not 3 years and both wonder girls and miss a didn’t have overlapping concepts, like to such extent. nobody would think missA is a WG clone or something. Like Twice and Itzy.

    Quote from whiffy

    They chose precisely the moment when nj’s just on the verge of breaking out (globally speaking), but not when it’s already too late to churn out another group that borrows a lot of what made nj successful. This perfect timing when nj’s fandom and reputation haven’t grown to a feverish uncontrollable size means the new similar group won’t be obstracised as much as they would if they’d followed the footsteps of a seasoned veteran, and look at what happened.

    and that is actually a major problem and a very daring and nonsensical strategy. I actually even wonder if it's not ill intent.

    Mind you i don’t feel threatened by Illit, but i fear that Hybe mass financing them and mass promoting them would just undermine, cockblock or even just take away opportunities and tickets from NJ and the privilege they have as an Hybe group. Even debuting ssera in the same year was crazy.


    So far as of now, Hybe is not helping them grow but the opposite, they're trying to stop/limit their growth. :clown: as if doing so well and having so much potential was a given. Maybe thats what they are trying to prove with Illit. Well lets see how the story unfolds in the future :wellr: . He can’t keep NJ away for ever and again there is a limit to where mass promo can take.


    Ps: Also the problem is that theyre doing this with a group that can't compare to NJ, visual, music, aestehtic wise. They just don’t have NJs potential.

    Honestly it is ruining kpop, tiny companies used to survive in the cracks from essentially the same thing, is there much space left if the big hitters are doing the same?



    i mean, it’s a case of trade-offs, like it’s always been, right? Do you want to have 1 humongous act and a bunch of so-so acts (success wise) under your belt, or do you want multiple huge acts and a much higher bottom line amongst your artists? Obviously for us fans of the actual idols, we always want our faves to reach their highest potential. But for the nth time, i’m not speaking from these povs.

    Greedy executives don’t care about the individual idols we stan, they want annual profits. There’s a reason “diversifying portfolios” is such a hot buzz term rn. No financial nerd will advise you to put all your eggs in one basket. And i think hybe is following that model. This is the company that infamously doesn’t want to be known only as “bts’s company” after all. They’re willing to sacrifice the potential of their utmost top artists so that they can cast a wider net and swallow up more of the market. So their highs might not be as high as they could be (tho they’re still the top, mind you), but their lows sure are not as low as their competitors.

    I’m not arguing whether this is the right or wrong approach, i was just explaining it from this pov since the start. So it’s perfectly fine if you have gripes with hybe, but it’s not exactly a mystery why they’re moving the way they are lol. That’s my only point

    Quote from whiffy

    i mean, it’s a case of trade-offs, like it’s always been, right? Do you want to have 1 humongous act and a bunch of so-so acts (success wise) under your belt, or do you want multiple huge acts and a much higher bottom line amongst your artists? Obviously for us fans of the actual idols, we always want our faves to reach their highest potential. But for the nth time, i’m not speaking from these povs.

    Greedy executives don’t care about the individual idols we stan, they want annual profits. There’s a reason “diversifying portfolios” is such a hot buzz term rn. No financial nerd will advise you to put all your eggs in one basket. And i think hybe is following that model. This is the company that infamously doesn’t want to be known only as “bts’s company” after all. They’re willing to sacrifice the potential of their utmost top artists so that they can cast a wider net and swallow up more of the market. So their highs might not be as high as they could be (tho they’re still the top, mind you), but their lows sure are not as low as their competitors.

    I’m not arguing whether this is the right or wrong approach, i was just explaining it from this pov since the start. So it’s perfectly fine if you have gripes with hybe, but it’s not exactly a mystery why they’re moving the way they are lol. That’s my only point

    Ok i get what you mean, but even money wise, and strategy wise, it's not good to put two house groups into direct competition. And i think its not ALL about money, at least not directly, but also about fame, prestige and brand value. A humongous groups like BTS or BP for example can bring a huge value to a brand, inverstors etc. (For example NJ are known to be billionaire groups or smth if i remember just by the value they bring to Hybe). But by this strategy, it's gonna be far more difficult to actually get another big name like BTS or BP, and harder to aim even higher.


    It's better to have a humongous legendary act one at a time than various succesfull acts that just keep on eating each others territories and opportunities and never get all the possible opportunitiesto to actually get huge. (Yeah shorten the space time of debut, but those space times are essential.)


    Even without the lame copycate process, just debuting ssera and nj the same year was nonsensical. at last if you put groups of different concept, make a 2 year old gap or smth so they wont have to directly compete for first gigs, first opportunities, etc. And groups of similar concepts or inspired by a specific concept 3/4 years apart. You get me?


    What market are Illit gonna conquer that NJ couldn’t have gotten? Lol. Now they are just gonna have to share the same nieche market and if too much favoritism is given to Illit then NJ gonna end up wasting years, get delayed combacks, lose opportunities at headlining, winning awards, or getting gigs and basically get limited in its potential growth. Like be for real.


    Everybody was ok with Illit debut, what isn't ok is for them to have no originality whatsoever or a disticitve indentity. But Hybe is getting ridiculous with their mindless generic desperate trend riding and total lack of artistry, vision and initiative.


    And in the end if your strategy is really to put out as much groups as possible to own the total market made of mediocre groups, well at last let them compete in fairness. Why delay someones comeback so much if all they care about it money.


    Do you know how much money Hybe lost just by delaying njs album? They could be on a world tour right now and hybe could have perfectly well debuted illit this summer of smth.


    Nah man, this illit stuff is not just business, it's personal i tell you.

    In my opinion its because EVERY single girl group from YG has that signature YG sound 2NE1 -> “Pretty 2NE1” (BlackPink) -> “BlackPinks younger sisters” -> BabyMonster


    But then we have (technically)

    GLAM (very individualized) -> gfriend (very individualized) -> fromis9 (very individualized) -> Le Sserafim (always different sounds) -> NewJeans (first time anyone like this in kpop) -> illit (very similar to NewJeans)


    Yg has 100% of their groups sounding similar and HYBE has 30% of their groups sounding similar

    Quote from Tatiana1820

    even Plot twist all forgetable souless generic songs but all mass promoted like no tommorow.

    Well disagree. TWS did not get the same treatment Magnetic did. Pledis barely send them to any shows. Prolly only MMTG, Spotify YT, Performance 37 and Studio CHOOM (and it's for B-Side). TWS didnt go to any radio shows and tv shows. They just went viral on Korean reels and that's it. For a rookie their promotion is ridiculously small

    I can see the case for korea & japan but internationally? over le sserafim? that’s hard pressed. Especially in the states people worship chaewon, she basically has the males on a chokehold. When cupid was blowing up globally, most people couldn’t care less about the fifty fifty members. The members you listed may be pretty but they don’t offer unique visuals to stand out amongst the sea of other beautiful idols

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