girls groups are more profitable and appeal to the general public why waste time and effort on boy groups
gg appeal to gp more thats true. but in terms of profit bgs earned more longer in general. there are few exceptions like bp . for example in hybe txt and enhypen are earning so much profits bec they hv bigger fbs. if the bg have bigger fd ul see them survive longer than ggs in gen cuz majority of income are coming from tours , album sales , merchs and endorsements. bgs get endorsements bec a big fd can create a bigger buzz for the brand. in 2023 ENHYPEN as a grp has the biggest EMV (luxury brand endorsements)next to BP and BTS and skz individual members probably hv the highest emv earned among 4th-5th gen in 2024.
enhypen for example in addition to tours, merchs, luxury brand endorsements and album sales are getting profits from their ips like the dark moon:tba webtoon.