For NJ, the crowds at Lolla and the Japanese super festival remind me so much of Coachella and those early BP concerts back in 2019. Plus their global charting on things like Hot 100 and Spotify as rookies remind me so much of what BP accomplished on Youtube and later on Hot 100 during their first year or two.
And don't forget that New Jeans is 40 percent foreign with Hanni and Danielle being Australian, just like BP was 50 percent foreign with Rose and Lisa. They each even have one SEA member by ethnicity. Plus look at their high fashion brand deals, like every single NJ member seems to have one now, just like Rose-Yves, Jisoo-Dior, Jenny-Chanel, Lisa-Celine.
Both NJ and BP ushered in huge cultural resets in Kpop, BP popularized GC which was copied later with Itzy and Aespa and which jumpstarted groups like Everglow. Meanwhile, NJ brand of minimalist RnB is setting off their own cultural reset, with groups like Aespa, NMIXX, Twice all changing their sounds recently and new groups like Kiss of Life and XG being literal carbon copies.
Ive on the other hand is THE girl group in Korea. Every single kid in Korea is an Ive fan, just like how every single kid was a Twice fan during their cutesy (and most popular) phase. Twice made major noise with 9 straight #1 songs after a top 10 debut with LOA, and Ive is well on their way with 4 straight #1 songs after a top 10 debut with Eleven. Ive was a product of reality stardom with YJ and WY, just like Twice was with Sixteen. Just like Twice, Ive has no native English speakers.
Ive is bigger in Korea just like Twice was more dominant than BP in Korea. BP and NJ however are/were clearing everyone on a global scale.
History is repeating itself. Nation's Girl Group Ive is going against Global Girl Group New Jeans. Winner take all.