Aespa trying out new jeans formula

now you are reaching lol lol

Similar to newjeans without upbeat sound? So isn't similar lol Newjeans is about the fun energy. Some of you act like anything with school theme is newjeans (as if kpop girls doesn't use school uniforms since forever)

When I was watching the MV I thought this too. SM loves to COPY and STEAL! AESPA IN CRISIS MODE. no PERSONALITY OF THEIR OWN! SO Terrible! BORING AND BLAND. BUT CANNOT RE CREATE NEW JEANS MAGIC because SM HAVE NO creative people in that company, just look at FLOP nct, no CREATIVITY!

more like they are trying to make quiteter music because their prior maximalist approach is not the music style that is trending at the moment. With that said, It doesn't sound like New Jeans, and also both videos are not even trying to go for a New Jeans vibe either.

I'm confused

where did all the game/ai concept went?

If anything, the concept is giving Olivia Rodrigo ''SOUR''

Oh lord, NewJeans did not invent schoolgirl plus the MV has a darker theme which is so not NewJeans.

Plus it's a pre-release, not even the title track so the vibes for this MV doesn't necessarily mean the title track will be the same. Everyone's reaching so hard nowadays

Quote from riyakpopfan

Oh lord, NewJeans did not invent schoolgirl plus the MV has a darker theme which is so not NewJeans.

i think ditto’s theme is pretty dark lol and even omg’s theme is a comical take on an actually dark matter. but i have no opinion on this aespa take of op anyway

nj isn't blueprint...okay

I know it's in relation to like the real world stuff and their concept but I kind of agree. It seems like SM is trying out what's trending right now both in sound and aesthetics, slightly gloomy but not entirely upbeat, trap-adjacent stuff. It reminds me both of NJ and Olivia Rodrigo. I'll have to hear the TT to truly form an opinion tho.

bruh were calling that new jeans formula now ??? even loona were doing that way before

If aespa had released life's too short now you would be saying the same thing. Nj's concept isnt new at all

Quote from riyakpopfan

Oh lord, NewJeans did not invent schoolgirl plus the MV has a darker theme which is so not NewJeans.

Plus it's a pre-release, not even the title track so the vibes for this MV doesn't necessarily mean the title track will be the same. Everyone's reaching so hard nowadays

yeah if anything new jeans were influenced by f (x) which is what sm might be trying out but newjeans concept isn't nothing innovative

I'd say the NJ inspo comes more from the multi-MV rollouts groups are doing now.

I know other groups have obviously done it before, but NewJeans has definitely popularized it again recently.

is this really aespa? what's with sudden change of sound?

The NewJeansification of Kpop, this is what happens during a cultural reset .

ummm no it doesn't?

I think it's still about their lore

Quote from killingtime1934

I'm confused

where did all the game/ai concept went?

Watch season 1 and the upcoming SEASON 2 of SMCU to find out.

Summary:

They were originally in the real world before the phenomenon of digital counterparts come out of portals (ae=alter ego). Although AEs are scattered around the world, not everyone meets their counterpart.

aespa members were one of the people who met their counterpart ae and befriended them. Then the black mamba SYNK out happened which made aespa go to digital world through their ae and naevis. After defeating BM, and nævis “death”, they came back to the real world.

Naevis is resurrected to the real world (which was something that was already mentioned in both Savage and Girls lyrics). In the unreleased track (welcome to my world) the girls meet Naevis again after her “death”.

This song and video (unhappy) is before the first ae happened apparently. Where the lyrics are about their unhappiness and how everyone is disguised in their social media feed (ae people are later born out of those feeds hence they’re the people’s digital alter ego persona).

Spicy (their title track) probably will be about a new strange phenomenon in the real world because of Naevis arrival. Where the real words changes its form occasionally like Kwangya.

The girls will probably deflect even though they know Naevis is ruining the world (my theory based on spoiled Spicy lyrics, the girls embrace their villain side)

I see where you are coming from, however I don’t feel the vibe. I see the similarities, however the vibe of Aespa’s is more sad, and gloomy. Compared to Newjeans friendly, playful, and vibrant vibe, it’s quite different. Personally Aespa’s teaser reminds me more of other groups, rather than newjeans.

I always thought Aespa's concept was centered around the whole virtual ai thing. Before they debuted they were making a big deal about them. Did SM just decide to scrap it because it wasn't working or something?

Quote from TwicePinkFriend

I always thought Aespa's concept was centered around the whole virtual ai thing. Before they debuted they were making a big deal about them. Did SM just decide to scrap it because it wasn't working or something?

⬇️

Quote from Yumeku

Watch season 1 and the upcoming SEASON 2 of SMCU to find out.

Summary:

They were originally in the real world before the phenomenon of digital counterparts come out of portals (ae=alter ego). Although AEs are scattered around the world, not everyone meets their counterpart.

aespa members were one of the people who met their counterpart ae and befriended them. Then the black mamba SYNK out happened which made aespa go to digital world through their ae and naevis. After defeating BM, and nævis “death”, they came back to the real world.

Naevis is resurrected to the real world (which was something that was already mentioned in both Savage and Girls lyrics). In the unreleased track (welcome to my world) the girls meet Naevis again after her “death”.

This song and video (unhappy) is before the first ae happened apparently. Where the lyrics are about their unhappiness and how everyone is disguised in their social media feed (ae people are later born out of those feeds hence they’re the people’s digital alter ego persona).

Spicy (their title track) probably will be about a new strange phenomenon in the real world because of Naevis arrival. Where the real words changes its form occasionally like Kwangya.

The girls will probably deflect even though they know Naevis is ruining the world (my theory based on spoiled Spicy lyrics, the girls embrace their villain side)

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Quote from thebadguy

Nah the mv seriously remined me of that newjeans mv in which they did cultural appropriation of psycho ward community

They did what now?

Kind of

but Aespa spilled some good fat emotions on that MV

i don´t care, i liked it

And when I said New Jeans had a greater impact on the industry they acted like K was crazy. I don't even Stan NJ but even I can admit this much. No, they didn't invent anything. But it's true when a group from a big company blows up with a concept the rest of the industry begins to shift in that direction because they will always follow the trends.

Quote from red11

I'd say the NJ inspo comes more from the multi-MV rollouts groups are doing now.

I know other groups have obviously done it before, but NewJeans has definitely popularized it again recently.

Actually SM already started doing multi MV rollouts promo for NCT few years ago and now finally doing it for aespa

Rather than newjeans' I say that it's closer to this masterpiece MV from 46group song, "Black Sheep"

Idk if I should put a TW or not (because there is a 2sec scene that are somewhat picturing a s*icide attempt)

Quote from Heavens-Eye

And when I said New Jeans had a greater impact on the industry they acted like K was crazy. I don't even Stan NJ but even I can admit this much. No, they didn't invent anything. But it's true when a group from a big company blows up with a concept the rest of the industry begins to shift in that direction because they will always follow the trends.

i dont see any popular group going into NJ sounds yet,nevermind an industry shift. Like, groups like IVE, LSRF, NMIXX are still doing thejr original sound. Aespa is trying something new BUT these songs (including thirsty, unhappy) have all been written before this and already performed during their hyper line concert. The only new songs are Welcome to My world (which still part of their lore) and the upcoming SPICY - not sure how it sounds

Too fast to jump into conclusion NewJeans caused an indsutry shift. The only influence i can see is that NewJeans popularised the ideas of promoting multiple tracks from one release within shortee period of time (technically YG groups popularised the idea but they have longer gaps like 2-3 months)

Quote from gerrard174

i dont see any popular group going into NJ sounds yet,nevermind an industry shift. Like, groups like IVE, LSRF, NMIXX are still doing thejr original sound. Aespa is trying something new BUT these songs (including thirsty, unhappy) have all been written before this and already performed during their hyper line concert. The only new songs are Welcome to My world (which still part of their lore) and the upcoming SPICY - not sure how it sounds

Too fast to jump into conclusion NewJeans caused an indsutry shift. The only influence i can see is that NewJeans popularised the ideas of promoting multiple tracks from one release within shortee period of time (technically YG groups popularised the idea but they have longer gaps like 2-3 months)

Sure, if you're looking at just sound (which, by the way, nmixx is the worst example you can choose for your argument because they completely switched up their sound from noise music to Y2k) but this isn't just about sound. It's about style and aesthetics. For example, the all-black or natural hair tones, light make up, and 1 st gen early 2000 idol hairstyles. Yujin's hair, and almost all of IVE has switched to black. Same for LSRF. Also, LSRF teasers also switched from high fashion models to youthful teen aesthetics with that gray-blue filter. And no, before you try and say "well, groups were doing this before New Jeans" , well yeah, there were moments here and there but there is a difference when groups randomly do a concept vs. Lots of groups doing so at the same time aka a "trend". When New Jeans debuted there were lots of articles and posts by Knetz praising them for not dying their hair crazy colors. And no, I don't think its a coincidence. There are slight noticeable differences these groups have shifted to.

Quote from www1717

Actually SM already started doing multi MV rollouts promo for NCT few years ago and now finally doing it for aespa

Yeah they did multiple MVs years ago, Aespa never did it, and then they started doing it the year NJ popularized it. They're not all of a sudden dropping 3 b-side MVs because of something NCT did years ago.

Quote from red11

Yeah they did multiple MVs years ago, Aespa never did it, and then they started doing it the year NJ popularized it. They're not all of a sudden dropping 3 b-side MVs because of something NCT did years ago.

No , NCT (all units) already getting it even before NJ popularized it and they continuous to do so every comeback.