Hi buddies !
Its been a while (more or less 4 years) that luxurious brands began to target the whole Kpop communities.
From ultra luxe to premium, from high fashion to cosmetics, idols are now big ambassadors of some very big names, and no serious brands can avoid that, given the fact that is isn't just the South Korean market but a worldwide market. And this strategy isn't going to stop, as we can see with Newjeans, each of 5 girls have already been selected as brand ambassadors for 5 different brands...
It is well known that several brands have grown considerably thanks to their asian ambassadors : Kris wu made Burberry rose from 20% (at that time), Lisa literally made CELINE relevant and trendy, Jisoo played a big role in DIOR strong growth...
So im curious. Do you care about it ? did it ever raise your brands awareness ? did you begin to like a brand because of your idol wearing it ? did you ever buy a product that was endorsed by your idol ?
For me, I began being interested in luxury brands with aespa and Givenchy. I also like Bvlgari because of Lisa !
UPDATE : so many interesting ambassador announcement !
BTS contract with LV is ending. I guess each member will have a luxury brand affiliate,
-> IVE Yujjn FENDI
-> Taeyang GIVENCHY
-> Jimin DIOR
-> Suga VALENTINO
-> Jhope likely still LV I guess
-> Eunwoo DIOR beauty - perfumes - cosmetics
-> Somi PRADA (she was LV before)
....
(oh & English is my first langage).