Song that led to a group losing their momentum?

that one gfriend song after their hits in korea, i forgot the name but probably you guys know which one I am talking about if you've been around for long

one of their best song but it was the song who end their popularity in korea

TWICE’s Feel Special/MORE&MORE, after those songs any of their follow releases were able to become big hits in Korea. Pretty sure any of them has been able to surpass 400M digital points in Gaon.

JYPig set them up

red velvet rbb

why not zimzalabim? that song actually charted pretty good for a weird song (5-10 on real time melon for 1 or 2 weeks) and umpah umpah also didnt chart that bad (10-20 on real time melon for several weeks)

and they regained their momentum with psycho.

ah, suddenly i remember in 2019 majority akp users said that itzy and maybe everglow would surpass red velvet lol

Quote from reina-en

that one gfriend song after their hits in korea, i forgot the name but probably you guys know which one I am talking about if you've been around for long

“Fingertip”. To this day I don’t understand why because that song was a banger. Sure it was a different concept for them, but it was still a trendy sound at the time

Mafia In the Morning- Itzy

Power Up- Red Velvet (but then they got it back)

I'm So Hot- Momoland

Quote from rubyjanes

Mafia In the Morning- Itzy

Power Up- Red Velvet (but then they got it back)

I'm So Hot- Momoland

TBH RV has seemingly lost momentum at multiple points but then they come back and everything's fine.

One of these Nights flopped, Russian Roulette killed it.

RBB, ZZB, and Umpah Umpah flopped all in a row, but Psycho roared back.

Then they took a hiatus and Queendom is performing well, it might outchart Peek a Boo.

Also Power Up is one of their bigger songs, not sure why people think it flopped in Korea.

After Obsession, EXO's digitals haven't been the same. But that's ok, they're still selling well as a group and in solo careers.

Quote from SooYoung

one of their best song but it was the song who end their popularity in korea

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I feel like BAAM was less of a turn for their worse versus Bboom Bboom just being a one-off.

You have to actually have a string of hits to truly be on top then go down hill.

Quote from centen

Itzy's best title, fight me.

Someone with taste!

Quote from centen

Itzy's best title, fight me.

Still Icy for me, but to this day, i dont understand the hate for MITM. It's a megabop, and one of the best songs of 2021.

Quote from SooYoung

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ahh i really liked baam, what a pity

Quote from MassiveKpopFan

After Obsession, EXO's digitals haven't been the same. But that's ok, they're still selling well as a group and in solo careers.

After obsession they released one single special album while most of them are in the military lol. How is this scenario remotely relevant to the OP or were you just trying to be shady

momentum is rarely lost because of songs and mostly due to lack of activities and idol's attractiveness. But two songs that come to mind are gfriend finger tip and red velvet power up.

Would Ice Cream count? I don't necessarily think it made them lose popularity, but it didn't gain them very much, did not perform as well, made them dip after how well How You Like That was received in comparison, was not well received at all and many people preferred Lovesick Girls instead. Have a great day/night!

(BTW it wasn't the song itself that caused T-ARA to lose their momentum after Day by Day but rather the bullying allegations from Hwayoung against the other members that came after the song's release 😐)