Like it. It got me into BTS, and while I got into TXT for their music their complicated storyline made me getting into the theory side of things more.
I know SM has storyline too but I’m not that caught up with NCT and Exo lore yet. I do know where to find info about Hybe storyline but it’s harder with them.
They're fine, having a lore adds an incentive for fans to invest more time and energy into a group which might lead to more loyalty in fans. If done well, I think it's a good addition. There's a different feeling when you watch an MV that is peppered with lore based details as opposed to just a visual based MV. It's also easier to generate fandom memes when you have reoccurring themes. (like Billlie's Snowman 
)
Though I've heard people say that lores that are very central to the group's identity pushes potential them away from being totally committed as they feel they are not 100% a fan if they're not interested about the significance of the placement of this teddy bear to a member's storyline so there's that
It's okay if it's properly executed. Most times, it isn't.
It's okay if it's properly executed. Most times, it isn't.
How do you know when it isn't well executed?
How do you know when it isn't well executed?
Personally, when I can't tell if it's actual lore or just fan theories. Like if there is a CLEAR connection between the videos, then good. But the ambiguous ones where it COULD be true or it could not be are the ones that I don't think are executed well.
Personally, when I can't tell if it's actual lore or just fan theories. Like if there is a CLEAR connection between the videos, then good. But the ambiguous ones where it COULD be true or it could not be are the ones that I don't think are executed well.
I have the opposite opinion 
I have the opposite opinion
and that's your right lol
I’m happy for others and it’s nice if lores lead to interesting MVs
But I don’t really care about it.
i truly do not care, most of them seem half assed and like fans just read way too much into it
It's fun. It's not a requirement and having good lore isn't gonna make me a fan of a group (although I might check out their MVs), but it's a fun way to pass the time.
I don't know why some people get so mad about it though. People act like aespa singing about their concept murdered their parents or something. It's just storytelling via music. That's been around for centuries.
I love it
i like Lore like Aespa, Billlie who have a real lore like i know that going from one mv to the other i can understand which one will be part of the lore and which one aren't based on their lyrics
also i like lore who are more fantasy, mystery oriented
i don't like lore who are just based on theory and when it's not clear, like when you have just 20MV but you don't know which one are part of a lore and which one aren't part of it
lore help me to wait for a comeback without gettind tired of waiting for a comeback
because i know that a group without lore, i'll might stan but i'll maybe less invested in their comeback because it'll be just a music and that's it
a group with lore in contrary make me more interested because i want to listen to the music like a non lore group
but i'm also invested in the story so i'm even more excited for their comeback because i want to know the next chapter of their storyline
I love lore and I love spending time trying to figure things out.
I like lore for Dreamcatcher MVs, but music is the most important. If I don't enjoy music, I don't wanna spend time to lore either.
I'm still craving for SMCU ep. 2
Me too 
they LIED to us
like straight up LIED
They lied? I thought they dropped ep 1 and went silent? 
I think it’s fun. I enjoy reading the theories and stuff. Lots of artists and MVs have had lore, they just didn’t call it that - but they would have a recurring character, event or motif in them..
they LIED to us
like straight up LIED
They lied? I thought they dropped ep 1 and went silent?
Lying in broad daylight. Jail!!! 
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Lying in broad daylight. Jail!!!
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I thought we will get new episode every comeback... I was very wrong 
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