How would you get the public to care about JYP girl groups again?

JYP needs to find an IT girl

This gen is all about branding. You have to make your group known. You need to come up with a style for them and put their mascots/symbols everywhere. You need to make them so cool that people want to brag about being a stan of them.

Only her debut can save that awful company

Jyp could try to copy pasta newjeans formula for their groups like sm is doing with plagiaRIIZE

Hybe's idea of stealing a newjeans song and giving it to lesserrafim worked as can be seen by the success of perfect night

Quote from YamaChwan

Everybody loves pointing out the huge decline in digital performance and love from the general public for Twice, Itzy and NMIXX

Well does anyone have any ideas for how they'd get these groups moving in the right direction (and can speculate why what JYP has tried hasn't worked)? 🤔

Create more groups!

That has to be the answer.

Competitive market with better groups filling the niche JYP used to have is the main reason for their drop imo

There is just too many hit GGs right now, the public have more options and when presented options JYP GGs don't shine as much

We have to make what Gendo Ikari did with his wife, but with JYP. If one ugly JYP managed to make a succesfull company, imagine and army of little JYPs . The conquer of the world.

For Nmixx, it is to strengthen their brand and color.

For Itzy, it is to choose better title tracks.

I don't think these three group will do much more than go as they do. Twice is at the last leg of their their run and will just go on as they do to the end in a slower tempo and preper to their disbaning. I

ITZY? not a new group either, hard to see them suddenly get more popular, maybe if they suddenly have a big hit, but hard to see that happen.

NMIXX? A bit similar to ITZY, they probably need a big hit to really get a surge in popularity, so a bit of luck is needed.

As I say, these group probably will just go on as they do today. The biggest chance is proably a group coming after a disbanding of Twice.

They need to stick to good songs like Icy and Not shy

And stop doing a 360º every time it doesn't chart well

Nmixx was ok with O.O and Dice, go back to that and ignore the haters

Stop with the constant comebacks.

People often talk about Twice and why they declined, but not often about this reason.

If nobody has the time to miss you, nobody will be hyped for your next comeback.

I think Twice has great potential as a multi fans favorite as an addition to their core fanbase (which they still have), but they need to get people excited as well and they won't be if they always seem to have another comeback.

Also, English speakers and songs are necessary now.

Not making a judgment on how this is good or bad for Kpop, but just stating a fact.

They need to do the SuperM/GoT. All three groups are kinda dead in the water in terms of GP stuff. But if you add Nayeon, Sana, Ryujin, Yuna, and some of the NMIXX vocalists -- it could be cool as hell. Think it could generate interest.

Quote from Fansamy

Stop with the constant comebacks.

People often talk about Twice and why they declined, but not often about this reason.

If nobody has the time to miss you, nobody will be hyped for your next comeback.

I think Twice has great potential as a multi fans favorite as an addition to their core fanbase (which they still have), but they need to get people excited as well and they won't be if they always seem to have another comeback.

Also, English speakers and songs are necessary now.

Not making a judgment on how this is good or bad for Kpop, but just stating a fact.

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No, at twice's peak they were doing like 6-8 comebacks a year (KR+JP). What was their downfall was the change of concept. Koreans loved their aegyo bubblegum pop, but it was obvious that they couldn't continue doing that as they got older.

Quote from 0ppar

No, at twice's peak they were doing like 6-8 comebacks a year (KR+JP). What was their downfall was the change of concept. Koreans loved their aegyo bubblegum pop, but it was obvious that they couldn't continue doing that as they got older.

And probably another reason was that a lot of their uncle fans left or overtime moved to new groups after they started publically dating.

Quote from thebadguy

And probably another reason was that a lot of their uncle fans left or overtime moved to new groups after they started publically dating.

That is definitely one factor. They have moved on to New Jeans.

Quote from 0ppar

That is definitely one factor. They have moved on to New Jeans.

Ive seems more of that fanbase with izone korean uncle fans moving on to them too

i think it's ok that twice is declining because they are old but itzy and nmixx have no excuse

jyp needs to stop making such annoying bad concepts and comebacks.

you can see it with vcha too. why is he so into annoying music???

nmixx just needs a new concept. they're so annoying. like they're always wearing ugly clothes and singing stupid songs. they have such pretty voices so they should be used in a PRETTY song.

itzy like i don't even know they just need some good songs. I think he should make their korean songs sound like their japanese songs.

I just think the badass concept he's trying to push itzy in right now is over used and looks cheap. give them something different.

Hiatus to increase hype

Make the idols more mysterious

Visual

Polished music

Strong image, clear concept focused on catchy, easy to the ears music with high quality production

Less is more would become the company's motto

If I was the CEO of JYP I'd just disband all my girl groups except Twice and start fresh.

Quote from 0ppar

No, at twice's peak they were doing like 6-8 comebacks a year (KR+JP). What was their downfall was the change of concept. Koreans loved their aegyo bubblegum pop, but it was obvious that they couldn't continue doing that as they got older.

Yes, it actually allows for fatigue when this level is sustained for many years. A lot of fans can't even buy albums that often and it lessens the interest and hype.

There are other reasons, but this is one of them.

Quote from YamaChwan

Everybody loves pointing out the huge decline in digital performance and love from the general public for Twice, Itzy and NMIXX

Well does anyone have any ideas for how they'd get these groups moving in the right direction (and can speculate why what JYP has tried hasn't worked)? 🤔

Dude, JYP don't care about your or someone's else opinion except their shareholders. Either you should become shareholder or just stop buying their albums, so JYP will start thinking about improvements.

Overall, there is no rule to stay focused on BIG-4 only, because their content is not better, or their idols are not more talented than non-big-4 colleagues. The only diff that BIG-4 can spend unlimited money for nonsense "achievements" like 100M views or streams to ensure you to listen them because they are "popular".

Quote from icyruios

Also real talk

They should probably see what (G)I-DLE is doing right

Because (G)I-DLE started weaker than ITZY, and debuted earlier than ITZY, so logically (G)I-DLE should be the one that is more "forgotten" and "replaced" by the new toys like IVE/New Jeans/LSFM.

Latata was no were as big as Dalla Dalla, and ITZY follow up songs like Icy and Wannabe did better than Hann or Senorita.

But (G)I-DLE is competing fiercely with the newer groups now why is that? Like what are they doing right that still keeps them relevant on the charts?

Is it Queendom revival? Is it Soojin effect? Is it individual members? I don't follow closely with the group and members but I keep seeing Miyeon and Yuqi everywhere maybe that's it? Is it the songs? Soyeon the composing genius?

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The secret is they imaged themselves as anti-bullying group, because they decided to kick out Soojin instead of trying to justify that she is not bully. Since Koreans are obsessed with bullying agenda like Americans obsessed with racism and lgbt, Gidle hit the jackpot.

Doing good on korea is not a secret formula only few people known, is very easy: promote a lot and do good catchy songs that appeal the general public, from 2015 to 2018 twice did all of that and they got the best years digitally any korean girl group ever had, when in 2019-2021 they stopped promoting on korea they still had good catchy songs that appealed the general public, now they have neither of those so they get really bad results like scientist and set me free, if they want to change it they need to do better.

There is a magic potion called "good music+good promotion" but JYP can't seem to figure it out

Quote from SooYoung

they went back with the catchy "talk that talk" but they didn't top the chart neither -_-

You gotta be deaf to call TTT catchy

Quote from randkpopstan

Doing good on korea is not a secret formula only few people known, is very easy: promote a lot and do good catchy songs that appeal the general public, from 2015 to 2018 twice did all of that and they got the best years digitally any korean girl group ever had, when in 2019-2021 they stopped promoting on korea they still had good catchy songs that appealed the general public, now they have neither of those so they get really bad results like scientist and set me free, if they want to change it they need to do better.

You're correct, except Twice stopped promoting much earlier. They decently promoted only during 2016-2017, from 2018 onwards their variety appearances were already reduced, and it was more of milking the existing brand than growing it.

Quote from icyruios

They should probably see what (G)I-DLE is doing right

It is called music

Quote from Dreamer95

You're correct, except Twice stopped promoting much earlier. They decently promoted only during 2016-2017, from 2018 onwards their variety appearances were already reduced, and it was more of milking the existing brand than growing it.

yeah, what is love was the last era they promoted decently on korea (3 weeks), they also stopped promoting between comebacks, since then the only time twice appeared in front of the general public was during the week of their promos and then months of radio silence until their next comeback. They also stopped doing festivals on 2019.

Quote from SooYoung

they went back with the catchy "talk that talk" but they didn't top the chart neither -_-

talk that talk is not catchy, they also have not promoted on korea on years and the era had a conceptual problem where jyp simply didn't know what the fuck the comeback was about so it neither tick any of the requirements I mentioned, ttt still did decently, better than most of songs on the top 25 of melon rn.