Magnetic's performance seems mainly to be supported by tiktok. After 3 days it has almost already more videos than Plot Twist, another song that tiktok helped become trendy. Plot Twist's popularity however is centered in Korea, while Magnetic's spotify and apple music numbers indicate that there already is international popularity for it, so perhaps not the best comparison. Their mnet videos also are gaining quite a lot of views, so I imagine when they do more music shows it will only increase. This kind of momentum early on feels very reminiscent of some other gg songs that ended up #1 on Melon.
Right now Hybe seems to have taken over the mantel from JYP, YG and perhaps even SM when it comes to brand trust. It feels very 2010s Disney.
Before every idol thought they were safe if they are in big 3. Now only Hybe can guarantee that. More people will be auditioning for Pledis, Source, Ador and etc that for SM, JYP and YG.
JYP is probably the bottom actually after Nmixx.