I really thought Style would be a hit. The song is good and catchy!! although I have to complain about the promotions.. I didn't feel like the photos they released were "concept teasers" at all.
Another thing is, casual K-pop fans love charts, and since H2H doesn't chart that well, there aren't as many people paying attention to them... But I also don't feel like H2H gets hate or mocks for "flopping."
And well sadly they debuted at times were the attention is still on groups like Aespa, IVE, and even Blanckpink.
The girls are pretty and talented so I hope SM gets their act together... SM has accustomed us to unique, surprising concepts that attract attention, but they're just not doing that with H2H... I think that's the main problem with the group.
I actually love their lowkey vibe. I get what everyone says when they say they feel like a nugu group, but I actually really like that about them.
lol give it a year and I bet H2H will defy initial expectations just like Aespa/Red Velvet/Soshi. People forget everyone was skeptical and doomposting about how SM "lowered their standards" and "lost their touch" when those groups first debuted, but at some point the mind control SM puts in the drinking water in South Korea hits and once the Koreans are converted, all the bandwagon Western stans will jump on board too.
They're victim to something that is befalling a lot of later 4th gen and 5th gen groups.
They are overshadowed by their still active and very popular senior groups. Even multifans attention can only go so far, only cover so many groups and with their seniors still active, not many fans have enough time and energy to also give attention to the new groups.
And they didn't really hit hard out of the gates. Their two releases are not amazing, new, innovative, or different enough to separate them from the pack of other new 5th gen groups, nor were their songs so monumentally terrible that people stuck around for the "car wreck" factor. They are just there. Lost in a sea of a so far boring 5th gen obsessed with playing it safe, to a fault.
Theres nothing about them, good or bad, that grabs you by the collar and demands you pay attention to the, No interesting, different sound. No unique concept. Nothing in your face. Even the members are just... members.
Because their song is not that good, I guess.
Their cb flopped plus even a lot of sm stans don’t like where the group is headed concept and sound wise, they wanted something more like snsd
I thought they just debuted they had a comeback?
they're charting pretty well though?
they're still rising in melon top100
The mystery is over. They've debuted. People know what to expect now. At one point, people thought they were a NewJeans clone, so a lot of the talk revolved around that. Now that it's clear that isn't necessarily the case, there's nothing to say about it.
This seems to happen before and during an SM girl group's debut. People come up with all sorts of wild theories. Then a few months after debut, there isn't really much for them to talk about.
I remember when aespa debuted with "Black Mamba" and had a small comeback with "Forever." The hype wasn't really there for that one. It wasn't until the next comeback ("Next Level") that things started popping off again.
The SM success stans have abandoned RV and piled onto Aespa. When Aespa eventually falters, maybe you'll see them bandwagoning onto Heart. Until then, good luck lol.
Heart is the same as Kii and Meow and Baemon and even mah Izna girls. There is nothing that distinguishes them from any other group and they all feel vaguely New Jeansish, either with music or aesthetics.
KIOF had a little something different until they went insane. Illit had a little something different. Clearly Katseye and Allday are very very different. But those 4.75 gen groups i listed are all samey.
I think the main problem here is the girls are to young which is a fair statement. I myself had my worries about following a group with 14 and 15 ages 
Other than that they’re picking up momentum! Charting great they’re just braking into top 50 and they had the highest albums sales for Gen 5 rookies!
I think once they’re older more and have a smash hit they will pop off!
Is it selfish that I like being the spokesperson for them currently 
On other platforms they’ve already blown up! They’re getting better engagement and support than known 3rd and 4th gen groups
Twitter/ YouTube and instagram they’re doing very well and Reddit is picking up too!
Totally agree—SM girl group rollouts always seem to follow this pattern. Tons of speculation pre-debut, especially with their concept-heavy teasers, and then things quiet down a bit until they find their first real hit or defining era.
aespa is a great example. “Black Mamba” had intrigue, “Forever” flew under the radar, and then “Next Level” completely shifted the momentum. It’s almost like SM plays the long game—laying the foundation first, then waiting for that breakout moment.
Curious to see what direction this new group takes next. Feels like they’re still in their "building the base" phase.
Heart is the same as Kii and Meow and Baemon and even mah Izna girls. There is nothing that distinguishes them from any other group and they all feel vaguely New Jeansish, either with music or aesthetics.
KIOF had a little something different until they went insane. Illit had a little something different
The higgeldy piggeldy are you waffling about now?
Saying MEOVV and Bemon are too Newjeansish but ILLIT are a little different?
This made me realize I am really behind when it comes to gen 5.
I was always a bit behind with gen 4 as well, but at least knew the major groups.
I had no idea SM had even debuted a new gg, until I saw this thread.
I really thought Style would be a hit. The song is good and catchy!! although I have to complain about the promotions.. I didn't feel like the photos they released were "concept teasers" at all.
Another thing is, casual K-pop fans love charts, and since H2H doesn't chart that well, there aren't as many people paying attention to them... But I also don't feel like H2H gets hate or mocks for "flopping."
And well sadly they debuted at times were the attention is still on groups like Aespa, IVE, and even Blanckpink.
I think you're right.
There is a lot of focus still on Gen 4 groups and yes, even Gen 3 groups. Of course there is Blackpink and I also see Twice mentioned a lot still in Kpop discourse areas.
I think their target market is aimed squarely at Korea/East Asia teens so you don't see them talked about much on boomer platforms.
People also tend to forget that SM ggs tend to take a few comebacks to pop off.
Gee was SNSD's 5th comeback, ICC/Dumb Dumb was RV's 3rd or 4th, Next Level was the 3rd etc
Let's see what happens over the next few comebacks.
I'm actually happy they're not that popular. They're kinda like Babymonster.
Popular enough but not mainstream, and that can help their career long-term. Just look at the most mainstream groups and their fandoms:
aespa, ILLIT, Le Sserafim, etc.
Basically the new ARMY, BLINKS, and ONCE. And not in a good way.
Display MoreI'm actually happy they're not that popular. They're kinda like Babymonster.
Popular enough but not mainstream, and that can help their career long-term. Just look at the most mainstream groups and their fandoms:
aespa, ILLIT, Le Sserafim, etc.
Basically the new ARMY, BLINKS, and ONCE. And not in a good way.
baby monster is mainstream tho
Display MoreI think the main problem here is the girls are to young which is a fair statement. I myself had my worries about following a group with 14 and 15 ages
Other than that they’re picking up momentum! Charting great they’re just braking into top 50 and they had the highest albums sales for Gen 5 rookies!
I think once they’re older more and have a smash hit they will pop off!
Is it selfish that I like being the spokesperson for them currently
On other platforms they’ve already blown up! They’re getting better engagement and support than known 3rd and 4th gen groups
Twitter/ YouTube and instagram they’re doing very well and Reddit is picking up too!
I think this is the risk when debuting idols that are too young. There's a good portion of possible listeners that might tune them out because they feel they're too old for their music. I think babymonster had a similar issue when they debuted with a hip hop song and many didn't buy into de but concept. I think it's a bit better for them now as they got older and a similar thing could happen to H2H
I think if we're talking strictly music they're off to a fine start. The Chase is a very good song and many enjoy that song. I often see idols on SNS posting that song or singing along to it. Style is gaining traction too and it will only rise. I think people just aren't giving time for growth and this group is a gorup that will need room for growth.
Lastly, there will be less chatter towards that group on forums because forums are usually geared towards an older audience. I assume younger kpop fans are talking about the group because I usually do see articles about H2H, so they must be doing something right.
I truly think it’s not the music because it’s okay and safe it’s the members. SM wants another SNSD but without the talent and charisma.
Without the talent is a bit harsh, because they're talented, just not as good as SNSD. They're still kids, SNSD wasn't that charismatic either in their rookie years. And they weren't a massive hit either.
I think this is the risk when debuting idols that are too young. There's a good portion of possible listeners that might tune them out because they feel they're too old for their music. I think babymonster had a similar issue when they debuted with a hip hop song and many didn't buy into de but concept. I think it's a bit better for them now as they got older and a similar thing could happen to H2H
I think if we're talking strictly music they're off to a fine start. The Chase is a very good song and many enjoy that song. I often see idols on SNS posting that song or singing along to it. Style is gaining traction too and it will only rise. I think people just aren't giving time for growth and this group is a gorup that will need room for growth.
Lastly, there will be less chatter towards that group on forums because forums are usually geared towards an older audience. I assume younger kpop fans are talking about the group because I usually do see articles about H2H, so they must be doing something right.
I defo agree age is their biggest disadvantage especially when you factor in K-pop is a dying genre imo
Younger kids aren’t getting into K-pop anymore and older K-pop fans are getting older! lol.
I think this is why SM is focusing less on global markets and more local/ Sea.
H2H will do very well as others mentioned it’s what happened with almost all SM’s gg other then SES who hit big from debut and H2H overall reception is more positive and accepting than say Aespa who had insane hate about everything ( their dance, visuals, vocals etc).
Their songs are great, they’re rising and consistently charting and people are becoming fans. It’s just not as fast as most people thought but again that’s never been SM’s way. Compared to JYP and YG groups they usually debut with hits it’s the opposite for SM but they tend to have the best longevity.
I guess slow and steady and pacing is important 
I just know when H2H do become big people will immediately change the narrative to it’s inorganic and they were always big from debut like they did with Aespa!
Display MoreI'm actually happy they're not that popular. They're kinda like Babymonster.
Popular enough but not mainstream, and that can help their career long-term. Just look at the most mainstream groups and their fandoms:
aespa, ILLIT, Le Sserafim, etc.
Basically the new ARMY, BLINKS, and ONCE. And not in a good way.
Illit hit it big with Magnetic, but havent had a hit since then.. i feel they're also in an average position , but all their stuff with Nj really gave them attention.
So maybe it's just a problem with they new gen? Because Aespa, Ive and etc still have all the hype, like boygroups debuting when BTS was at their peak.
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