"NEWJEANS Is Being Groomed To Be The New Face Of HYBE, Until BTS Comes Back In 2025"

With NJ's success, I feel like HYBE is Pikachu atm; I don't think they expected them to hit so big so quickly.

YG didn't make bp to be the face of YG lol on the contrary he doesn't like it..... that's what he is trying to push other YG groups but failed to do so. Blackpink just happened it was not his first choice.

Quote from AEIBOOGIE

It reminds me of what YG did to their boy groups, and YG knew IKON and WINNER couldn't perform as well as BIGBANG, so they groomed BLACKPINK to takeover, and be the new face of the company.

These entertainment companies are ruthless...I'm glad BTS has established themselves and amassed great wealth already. "

na na, u got that shit very backwards

1) none of u have ever read a yg article including bb 2) yg dislikes bp performance when they debut and HE TOLD THEM THAT

he push ikon, he literally said they should/could win a daesang in 2017 (then they flop that same year with bling bling), then hope treasure was their new salvation (its literally in the scrip of one of treasure reality shows)

yg NEVER EVER wanted bp as frontrunner of the company, that why I teld everybody "yg tactic" for bp dont work bc THERE WASNT ANY

idk what hybe is doing, idk if they are even putting these articles themselves but I have see them said that they look to depend less on bts and buying all those companies is clear proof of that, if any of u are just seeing that just now u just dumb af

but do not put bp in the same land of a gg that literally got back to back cmbs in less than 6 months

SCREW THAT SHIT

When I see things articles like this, it makes me want to . I'm gonna keep supporting BTS solos even when that fuckin company always try to downplay them in their quarterly report. They want to be so less dependent that they used Hobi for their shitty platform and have the audacity to be disappointed and blame him for the sales when they didn't give him a proper physical album.

Quote from AEIBOOGIE

Are you saying this to me or speaking in general?

Because this was just a comment I got off of Twitter lol

for everybody

not like I can rt every sinlge army on twitter that think bp has some privlige within yg

they were the group people made fun off for having 5 song for nearly 3 years LIKE BF

Quote from AEIBOOGIE

Are you saying this to me or speaking in general?

Because this was just a comment I got off of Twitter lol

Then, what's your personal thought about this?

none of the articles use "groomed" in the title so the choice if word is uhmm 🤢

and the titles mostly said newjeans is hybe's "growth machine" until bts group activity recur, which on paper is not exactly true bc hybe's biggest revenue for years comes from touring. in my understanding touring is not newjeans' focus this year. i expect festival (korea and global) appearances at most.

who is that commenter i want to block them in twitter, this is classic poor media literacy from twitter

I thought there would be a big gap while there were doing service, but Seventeen, BTS units, NJ and LSF concerts will fill the gap. Concerts and merchandise is where the money is.

HYBE knew this was coming and smartly bought Pledis and debuted the 2 gg in the last 12 months, and both will be ready to tour mid-year or by the end of the year.

No. I love my girlies NewJeans but articles like this just want cause unnecessary dramas and set up artists.

We know Korea desperately want someone to replace BTS but it's not gonna happen ever. BTS will always be the face of Hybe because they literally built that company from scratch. New Jeans can be the face of Ador though, just like Enhypen to Belift or LSRF to Soumu or SVT to Pledis.

Quote from AEIBOOGIE

I used that Title for the thread to pinpoint what the Twitter commenter was saying, which is "HYBE is grooming NEWJEANS to etc...", that's why I put quotation marks, to show it wasn't me saying it.

I just added the *until BTS come back in 2025* part, so the Title wouldn't look "off" lmao

i understand it's not you 😅, in fact "until BTS came back" is actually implied in all the titles. that's why i asked who said this because it's deliberate. kpop stans on twitter always talk about newjeans as hybe's elaborate p*do bait by...sexualizing everything about them. i'm not bunnies exactly but the constant accusation is giving me hives.

i'm sorry i sounded rude, but it's not to your opinion per se.

NewJeans is doing so well and their popularity is rising very fast, but what they contribute to HYBE is not even a quarter of what BTS contributed/contributing.

HYBE will need to produce 28x of New Jeans to be able to fill the void of BTS. That is if New Jeans can generate 40 billion won in revenue this year.

Even with hiatus this year, BTS will still be the main contributor in HYBE's revenue. All these articles are just a mediaplay , most likely came from HYBE to keep their stocks from declining.

They can't rely on just BTS and they gotta keep the company afloat so they NEED these other groups to be successful and have a public presence. I don't see the problem.

If we're going who's biggest by revenue (except BTS):

1. SVT

2. ITHACA HOLDINGS

2. TXT

3. ENHYPHEN

4. NEW JEANS

5. LSRFM

These articles are gross. “Groom”? And they are not the next bts or do they need to be. There can be multiple faces of the label. New jeans success is built upon the money bts have made. I like new jeans, and they can grow and be successful in their own way and fine their success. Bts also still release their solos

Quote from Ves

I take issue with this. Why can't they be just trying to make another successful group? Why do we have to attribute shady motives to it like, "until BTS comes back"? I'm not even a NJ fan, I'm an ARMY, but NJ is NJ, not some stand in for BTS. No one can do that.

Maybe because HYBE is too dependent to Bts

a group like NJ is enough to guarantee the sustainability of a random company not HYBE since BTS brand alone makes more than any company.

They need a new FACE not a Side Group.

Quote from Ves

I take issue with this. Why can't they be just trying to make another successful group? Why do we have to attribute shady motives to it like, "until BTS comes back"? I'm not even a NJ fan, I'm an ARMY, but NJ is NJ, not some stand in for BTS. No one can do that.

Why can they let bts be and new jeans be? They can be successful on their own. These articles are pointless

BTS made hybe what it is today. A nearly bankrupt company to multi billion cooperation with world connections. Love newjeans but if they didn't have the budget, same music at start of career, they won't have such immediate success. They are as privileged as sm jyp yg and kakao groups.

Any hybe group who debuts have BTS privilege. A huge budget to debut. Huge connections. Even in their solo phase, they make millions from solos and cfs etc. Hoping to see V in acting too, 🥲

Even newjeans will accept their privilege. BTS in hiatus year is atleast top three world best selling artist along with Taylor and bad bunny

Their catalog will keep selling till they comeback again. Happy for newjeans success. But no need to put down BTS who made hybe

Yeah this grooming talk seems to be all the rage and it’s gross. New Jeans are doing great but are they in a BTS type trajectory? It’s gonna take them 3, 5 years and then let’s have this conversation

BTS is BTS and they’re gonna need to fall off the fucking planet to be replaced. There were a bazillion news stories on Jin’s graduation ceremony from training camp and all of Paris turned up at the airport to meet Jimin and to catch a glimpse of JHope walking into the LV show. BTS AINT going anywhere

If HYBE wanted the credit then their videos wouldnt say ador, next

Also i personally have the feeling that HYBE took some lessons from the west and allows its artists to be individualized enough to compete against artists of the same label enough to boost album sales.

HYBE Stans pushing the agenda for a billon dollar company made from the blood, sweat, and tears of BTS. Just like how source treated Gfriend, BTS should also be treated. This is why I wish BTS should walk away from HYBE. The blatant acceptance of idols being only products by not just the companies but by kpop fans. Justifying how a company treats idols isn’t it.

i hate that y'all discovered the word grooming holy shit

Not one article mentioned grooming, OP. You choosing that word is all on you. Anyways, Hybe mediaplaying just so their shareholders don't panic still won't work anyway. Because touring is the #1 moneymaker that BTS made Hybe from. This shotgun mediaplay will only hurt New Jeans. Barely six months old and already expected to bring more than $5B like BTS? See how ridiculous that sounds?

I don't know why people do this to groups that currently are new and enjoying the hype wave? Why don't people ever wait the two years before making bold claims like this. No one knows about the future waiting for New Jeans and their fans and Hybe already saying they're going to be the next biggest group already only puts pressure on the NJ if that does or doesn't pan out. Because now EVERY release needs to do better than their first six months.

Fans of NJ shouldn't be hyping articles like this. You're indirectly setting up your girls with mental stress. It happened many times over with BTS and probably still happening after six years of slaving away and people wishing them gone. Just let the cards play and enjoy the ride.

the timing too good to be true. That's all i'm gonna say.