Article discussing more problems between hybe labels and the limits of the multi-label system;
The conflict between Hive and its affiliated label Adore revealed the loopholes and limitations of multi-labels. Min Hee-jin, CEO of Adore, targeted the girl group Eyelet under Belif Lab, another label of Hive, and claimed that they had copied New Jeans, and Hive launched an audit, claiming that there was an attempt by CEO Min to seize management rights.
Mr. A, a label official under Hive who requested anonymity, said, “The multi-label system that promotes independent operation is actually inciting conflict between labels,” and added, “The structure that stimulates competition became the seed of conflict and eventually exploded.”
“Hive’s multi-label system is designed so that each label operates independently and competition and cooperation between labels occur in order to reduce dependence on specific artists and labels.”
There was internal competition but no cooperation, and excessive independent operation triggered a breakdown between labels. Mr. B, a label official under Hive, pointed out, “There was cooperation for dance challenges when artists came back, but there was no cooperation or collaboration at the company level or between labels.” He added, “Rather, there was more collaboration with external agencies, so the term ‘multi-label’ was meaningless.” did.
Critics point out that lining up sales among labels has also increased internal conflicts. Last year, Hive domestic labels had big hit music (552.3 billion won), Pledis (32.7 billion won), Adore (110.3 billion won), Source Music (61.1 billion won), Billie Lab (27.3 billion won), and KOZ Entertainment (19.4 billion won). Labels with relatively low sales have no choice but to be wary of others within Hive. After all, they have no choice but to make "high-selling music" rather than good music. In the process, they often brought in original IP (intellectual property) created by other labels without hesitation because they were Hive labels, resulting in uniformity of music and style.
This is why the suspicion of Aylet copying New Genes should never be taken lightly. The reason CEO Min was able to make this claim is because he is not just a manager but a person who directly plans and produces content. CEO Min's detailed attention to the New Jeans members' hair, makeup, and styling, as well as the album concept, music, music video, and short-form content, created the current result. They decided that such results were borrowed without the consent of CEO Min and Adore, and that they went beyond benchmarking and reached the level of copying, so they decided to raise the issue. CEO Min's actions, as a New Genes producer, are an action to protect the original IP of New Genes.
Mr. C, a label official under Hive, said, "When Eyelet's teaser was released, there were mixed reactions even internally." He added, "There must be a clear investigation into CEO Min's suspicion of stealing management rights, but the suspicion of Eyelet's similarity to New Jeans must also be clearly revealed to prevent internal conflict. “There will be no more of this,” he said.
https://m.entertain.naver.com/article/018/0005723112