twitter.com/kkukstudio/status/…&t=-y3xnX6X2PqmVjxggihdUg
twitter.com/likechizu/status/1…&t=-y3xnX6X2PqmVjxggihdUg
twitter.com/sakurathinkr/statu…&t=-y3xnX6X2PqmVjxggihdUg
First, it's something common in a company to see groups doing the tiktok challenges of other groups under the same company. So nothing special here, every company do this.
Second, it's no secret that HYBE is trying to convert armys to company stan. They try to keep the huge fandom of BTS to themselves and retain this fandom with their company to secure their future. It raises several questions and problems related to art in general but again all companies do this and the big BIG3 companies are specialists in this kind of method, it allows the different fandoms of the company to interact and to retain them for the company.
We are simply witnessing the birth of the company stan of HYBE. For those who are wondering how YG, SM and JYP created their company stan you have the example in front of you now and that's how all companies do it.