ADOR - HYBE Mega Thread || Summary on page 1

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    Original news broken by soshixbang


    MHJ 2 hour press conference:

    LIVE UPDATES — ADOR CEO Min Hee-jin press conference
    Welcome to our minute-by-minute coverage of the press conference held by Min Hee-jin, producer of girl group NewJeans and CEO of agency ADOR. The conference…
    koreajoongangdaily.joins.com


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    Complete timeline by ItsActuallyMe

    Current: April 27, 2024 12:30AM Pacific | Updated as details emerge

    ___

    Timeline of significant events based on media reports


    2023


    April 25 – Ador’s board of directors is reorganized. Hybe personnel are replaced with MHJ loyalists such as Vice President Shin Dong-Hoon and Chief Creative Director Kim Ye-min.


    May 19 – MHJ and other Ador executives receive 20% of the shares in Ador from Hybe for long term retention and motivational reasons.


    End of 2023 – Hybe receives reports that MHJ is meeting with investors to seek independence with NewJeans. Hybe ignores it for now.


    December 2023 - Breakdown of negotiations occurs between MHJ and Hybe regarding her shareholder agreement. Said to be the main root of the conflict. They disagree on the non-competition clause and the revision of the put-option on MHJ's Ador shares. It is believed if Hybe can prove their accusations against MHJ in court, then they could reacquire MHJ's Ador shares at a price well below market value.



    2024


    February 2024 - “Mr A.” who worked at Hybe’s financial department (IR Team Leader) moves to Ador and becomes a close associated of MHJ and received a Vice President position.


    Early 2024 – Hybe receives a tip that MHJ is planning to take over Ador in collaboration with a private equity fund. Hybe is said to have tried to quietly resolve the issue with MHJ but failed.


    March 23 – Mr. A writes a report setting out plans for Ador’s independence


    March 25 Illit debuts


    March 26 - NewJeans announce comeback and future plans


    March 29 – Mr. A writes another report setting out plans for Ador’s independence


    End of March - Internal document written by Adore’s Vice President (Mr. A) are discovered which set out plans to prevent Hybe from touching Ador and ultimately escape completely. He also downloaded a large amount of confidential information.


    April 3 – Ador starts sending protest emails about Illit to Hybe


    April 15/16 - Illit's song Magnetic debuts on Billboard's Hot100 chart.


    April 16 – MHJ personally sends an email to Hybe CEO Park Ji-Won, Chairman Bang Si-Hyuk, and Hybe America’s CEO Scooter Braun, directly criticizing Illit copying NewJeans. She requests to receive a statement by April 24th


    April 22 – Hybe audits become public. Hybe releases a statement accusing MHJ and Ador’s executives of trying to break free from Hybe. Hybe also suspects Mr. A of transferring sensitive financial information such as artists contract details from Hybe to Ador and possible external actors. MHJ publishes a first response accusing Hybe of damaging the NewJeans brand through Illit’s plargisim. Later MHJ releases another statement rejecting Hybe’s accusation.


    April 23 – Hybe CEO Park Ji-Won sends out a company notice regarding the audit stressing that business will continue as usual. Mr. A described as Ador’s VP comes forward saying that the plans to get Ador out of hybe were only his personal thoughts and have nothing to do with MHJ.


    April 24 - MHJ hands in the audit questionaire to Hybe but witholds from giving them her laptop and specific documents. Ador demands MHJ's answers are kept secret otherwise they'll take legal action | MHJ also gives a short statement to KBS accusing Hybe of "discriminating between subsidaries for a long time, and that the core of the conflict is that artists have suffered damage" | Hybe is said to have started an internal audit into its other subsidaries as well | Protest truck send by anonymous NewJeans fans to the Hybe building, conveying that they support NewJeans under Hybe and demand MHJ to "no longer use NewJeans and their family", and to "stop slandering other artists"


    April 25 - Hybe releases the results of the internal audit, officially accusing MHJ of leading the attempt to seize management rights of Ador | Hybe releases parts of transcribed conversations MHJ has held with a Shaman who is a close friend of hers which include controversial discussions about BTS's military service and detailed advice on Ador's management | MHJ holds a two hour long press conference to reveal her side of the story. She berates Hybe's accusations of seizing management rights as being groundless, and with the help of Kakao chats reveals the complicated history of her relationship with Hybe, specifically its CEO Park Ji-won and Chairman Bang Si-Hyuk. According to MHJ they have mistreated NewJeans by repeatedly privileging other groups such as Le Sserafim and Illit. She further details how the upset NewJeans members and their parents have offered their support and comfort to her | Hybe releases a statement declaring MHJ's remarks aren't worthy of a response and stresses that it is focused on giving the NewJeans members the help and support they need | Hybe files a criminal complaint with the police against MHJ and Ador Vice President Shin Dong-Hoon


    April 26 - NewJeans releases a music video for their comeback song 'Bubblegum'


    April 26- Hybe responds to MHJ's press conference. Hybe reaffirms its accusations against MHJ, stressing their evidence shows there is clear intent to move Ador out of Hybe. Hybe also rejects MHJ's accusation that they mistreated NewJeans by highlighting they provided Ador with extensive funds from the beginning. Hybe also points out that they have released a great amount of press releases for NewJeans that matches or exceeds the amount other Hybe groups have received. Lastly Hybe accuses MHJ of using NewJeans as 'hostages' to blackmail the company.


    April 30 - An Ador shareholder meeting will be held at which Hybe is said to demand to resignation of MHJ. The meeting can only be held if Ador's board of directors attend, otherwise Hybe will have to hold the meeting in court which will take around two months to be organized.



    May 24 - NewJeans releases double single album 'How Sweet'



    *reminder that these are not facts just reports from the media and the parties involved



    Article:

    Naver Article in Korean on the conflict

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  • Go to Best Answer
  • So that's the girl group that was teased earlier with sailor moon concept in 2021?

    think you mean Moonchild, their Japanese GG

    ⋆.ೃ࿔˚⋆.ೃ࿔*:・⋆ ˚。⋆୨♡୧⋆ ˚。⋆⋆.ೃ࿔*:・⋆ ˚。⋆. we rise up above ⋆.ೃ࿔*:・⋆ ˚。⋆୨♡୧⋆ ˚。⋆⋆.ೃ࿔*:・⋆ ˚。⋆ ・⋆

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  • If they really wanted to emphasize that they are Enhypens little sister they should have incorporated them into their lore. Like &team are werewolves. They should have been witches lol. Their magic level corresponds with their age so the youngsters can only do beginner magic. I’ll check ‘‘em out when they debut

  • Maybe. We'll find out soon.

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    Yeah I'm a big Sailor Moon fan and was so curious about that in 2021 but nothing came of it until I saw a Sailor Moon-esque teaser for this new girl group.

  • Lol... I mean they succeeded with boyjeans, but I dont think they'll be dumb enough to really try to copy paste nj onto a gg

    Oh my baby sweet like bubble gum!

    16a5ad82f46a76cf3cdeb18fe28d7be0a6d0a66f.gifv

  • think you mean Moonchild, their Japanese GG

    HYBE doesnt have a Japanese girl group.

    if so, they would be on the HYBE website with the other Artists and would be promoted as such.


    Hybe Japan just did a small collaboration with a Japanese label for the girlgroup moonchild, that's it.


    Trust we would've been hearing about them if they was from HYBE lol

  • If they really wanted to emphasize that they are Enhypens little sister they should have incorporated them into their lore. Like &team are werewolves. They should have been witches lol. Their magic level corresponds with their age so the youngsters can only do beginner magic. I’ll check ‘‘em out when they debut

    this would've been a good move


    Both incorporating it into the 'Dark Moon' lore (Dark Moon Blood Altar & Grey City) and followed even the slightest bit while maybe also a webtoon would've been a cool move





    but ig we'll see

    ˚ ༘✶ ⋆。˚ ⁀➷˚ ༘✶ ⋆。˚ ⁀➷ιм тнe oɴe ι ѕнoυld love ༘✶ ⋆。˚ ⁀➷˚ ༘✶ ⋆。˚ ⁀➷

    pink flames on a black backgrounda man wearing a red jacket with the words for bts jhope at the bottompink flames on a black background

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    This group is giving serious newjeans wannabe vibes

    More likely internal politics. Bang does not really care either way.


    But the people under Bang might think otherwise which is why they go berserk.

  • Do you think there's a possibility of conflict between ador and hybe ?

    Absolutely not, because Bang PD lets them do what they want to do😂


    Idk why people make it seem like Bang PD some evil micromanaging Chairman.


    As long as money is being brought in or some type of great results to make the company look good, he don't care what u do.


    He even gave Min Heejin 20% of the ADOR label in 2023 just so she can feel secure in her placement at HYBE and she can feel some sort of ownership.


    ADOR is fine, Min Heejin is fine, NewJeans is fine.

    That's it :pepepizza:

  • The Plus global auditions were for NewJeans, Hanni auditioned through this and Minji is the girl in the promotion video.

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  • They have both the most popular and second most popular boy groups world wide and the 1st and 4th most popular girl group… what is your complaint?

    Second popular world wide is SKZ tho

    ⋆.ೃ࿔˚⋆.ೃ࿔*:・⋆ ˚。⋆୨♡୧⋆ ˚。⋆⋆.ೃ࿔*:・⋆ ˚。⋆. we rise up above ⋆.ೃ࿔*:・⋆ ˚。⋆୨♡୧⋆ ˚。⋆⋆.ೃ࿔*:・⋆ ˚。⋆ ・⋆

    ・⋆ ˚。⋆୨♡୧⋆ ˚。⋆

  • I would be scared if I was a phony newjeans success stan, hybe is going the disney marvel route trying to overflow the industry of their groups and at some point they will need to start choosing to give more support to the new groups, the moment hybe cuts the payola of newjeans they will lose mre than half of their numbers

  • I would be scared if I was a phony newjeans success stan, hybe is going the disney marvel route trying to overflow the industry of their groups and at some point they will need to start choosing to give more support to the new groups, the moment hybe cuts the payola of newjeans they will lose mre than half of their numbers

    "one day in the future this popular group will be less popular than they are now"


    wow what a brave and insightful comment from a brain that is definitely not broken by stan culture


    this will happen to all groups. it's happening to certain groups this last week. your suffering has been optional the whole time.

  • "one day in the future this popular group will be less popular than they are now"


    wow what a brave and insightful comment from a brain that is definitely not broken by stan culture


    this will happen to all groups. it's happening to certain groups this last week. your suffering has been optional the whole time.

    I'm not talking about far future clown but one very close, there is no group that depend so much of their label as newjeans, that's a reality stop crying

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