Just last year aespa projection on the US market was amazing, they got one of the biggest albums debut on billboard 200 by kpop girl groups but since then their sales have been decreasing at alarming rate:
Girls: 51K units
My World: 40K units
Drama: 20K units (prediction)
This is unheard off, kpop groups usually either increase sales a little each comeback or sell a small % less but never this continue big loss of sales, never seen a group sink so fast in the US market. I don't have really a strong opinion or analysis about this, SM committed lot of mistakes with them but I never imagined if would affect aespa this hard. Share your opinions, what was SM biggest mistake that allowed this to happen? do you think aespa can recover from this?