What is the reason Aespa is so popular in korea?

Koreans are now interested in experimental music?

Naevis we love u

"SM entertainment"

"luck"

"koreans have no taste"

Quote from MyZen-L

"SM entertainment"

"luck"

"koreans have no taste"

You forgot SM stans

Quote from omnimorphism

You forgot SM stans

True, only sm stans listen to aespa

Despite Ningning being a Chinese, aespa gives them strong sense of nationalism.

savage may sound like a very powerful song that make them think it's worthy of exporting thus having the narrative of "Only We South Koreans Can Don Something Like This"

im surprised koreans like savage so much

sajaegi

Tell me last "Big 3" girl group which didn't get a hit in their first year....

When you have beauty and talent this happens

Quote from onlyfacts

Tell me last "Big 3" girl group which didn't get a hit in their first year....

not this narrative again fx and RV did not hit it off in their first year neither did SNSD

I don't know maybe they like their Music

knetz always check out and hype big 3 ggs lol, and twice past their peak in korea, omg and brave girls underperformed, blackpink no comeback that is it. It would be real shocker if bg or non big 3 gg would have such experimental song as hit, and forgot SM's promo and media push

If you speak Korean you can feel the crack they put in the lyricism of their songs especially Next Level.

Something that will get addictive for a Korean speaker than a non-Korean speaker. Their songs were IMO generously written to get stuck in your head besides aespa's members' good vocals that enhance the experience.

For example the line "야수 같은 나를 느껴" "Yasu gateun nareul neukkyeo". The word "yasu" that starts off the sentence isn't enunciated normally but it's the combination of Winter and the back vocals screaming "YA" then Winter continues the word "su...gateun nareul neukkyeo" (Which means feel me I am a beast btw).

Moments like these make the song so fun for the listener that they crave to sing along or dance to it.

these are that I could think of...

Gp wants the Classic Kpop music back, because nowadays it has been globalized so much that sort of lost korean spice in it. Meaning each groups has their own unique image attached to them.

Aespa is distinguish themselves with certain sound and concept. With mere mentions of ae, naevis or [ pose you know who that is (you will thinking about them) - the way on how Kpop run throughout the years.

Fyi, their Bside - aenergy (song about their lore) become the highest charting 2021 Bside track by a GG on melon. That's the testament on how Koreans liking aespa lore aka their own unique concept.

Quote from SooYoung

Wow some of you need to stop with this dumb narrative

f(x) and red velvet didn't have a hit and we can hardly consider that fx have a national hit even if they are big 3 gg

And yes aespa had a hit with NL in their 1st year

And even if some get a hit it's a big challenge for them to maintain their sucess just like Miss A and itzy who had a debut but they didn't do as well next, touch,i don't need a man etc... Aren't sucess

And icy wasn't neither

But aespa are proving that it's not because they have a hit but they are also able to mantain their popularity with the success of savage in the chart

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The aes have badges???

Quote from reesul29

The aes have badges???

Would be a missed opportunity not to milk that cow.

The fact a lot of you are under the impression that the gp actually checks out the newest groups from the big 3 like Kpop fans is hilarious. If aespa's Next Level wasn't a hit that was talked about after going viral, many of them wouldn't know aespa or the fact SM had a new group. If the majority of gp listeners care about companies like obsessed Kpop fans then you would have seen more hits by bgs at least.

Quote from Byleth

I don't know maybe they like their Music

You're back

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You're back

I was gone ?

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not this narrative again fx and RV did not hit it off in their first year neither did SNSD

Not at you forgetting 'Nu Abo', 'Ice Cream Cake' & 'Dumb Dumb'. Even 'Happiness' became the first kpop girl group debut song to chart on Billboard World Singles chart. Also had around 3m views before it was removed.

I can get behind SNSD though. But they shouldn't be in this conversation. They alongside Wonder Girls made kpop girl group music popular in Korea.

Quote from SooYoung

Wow some of you need to stop with this dumb narrative

f(x) and red velvet didn't have a hit and we can hardly consider that fx have a national hit even if they are big 3 gg

And yes aespa had a hit with NL in their 1st year

And even if some get a hit it's a big challenge for them to maintain their sucess just like Miss A and itzy who had a debut but they didn't do as well next, touch,i don't need a man etc... Aren't sucess

And icy wasn't neither

But aespa are proving that it's not because they have a hit but they are also able to mantain their popularity with the success of savage in the chart

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You don't get national hits in debut years. Only 'Cheer Up' & 'Next Level' are the exceptions.

I'm not undermining Aespa. It's great that they have kept people interested in them. It's not that easy.

Quote from Byleth

I was gone ?

Quote from onlyfacts

Tell me last "Big 3" girl group which didn't get a hit in their first year....

RV, both Happiness and Be Natural weren't hits.

Most SM ggs actually don't hit it off right from debut. SNSD took two years to become the nation's GG (they were massively overshadowed by Wonder Girls until then), f(x) only got their first win with Pinocchio in 2011 (even though Nu ABO in 2010 was their first 'hit' song), RV only became truly popular with Ice Cream Cake.

The only other SM GG to do this well right from the beginning was S.E.S

Vocals. I remember a comment saying how most groups have that one member who is kinda annoying to listen to, but all 4 Aespa members have great tones and good vocals. Their vocals are what ground experimental music, Savage is the perfect example.

I have seen people here make fun of Aespa's lyrics but it seems actual native Korean speakers find their songs addictive 🤷

Some of y’all are treating like RV are flops the reason they didn’t have back to back hits was because some of their releases were too experimental

I think their concept appeals to those teenage fanboy. Also the video game and futuristic elements are fresh. The title tracks by Aespa didn't remind me of the any 2nd generation song at all. From the album Aenergy and Yeppi Yeppi are just were inspired a little bit old music but their title track always more electronic hiphop heavy. Maybe because it is a balanced group, I don't think there is a dominant member that stands out, they are balanced in terms of talent.

It surprised me too cuz aespas songs aren't gp friendly releases. However winter and karinas visuals are very loved by knets, the girls are fun and have a lot of personality on varieties even if some are introverts so ig they are very likeable even beyond their music. That's kinda an important factor too.

Big 3 privilege can grant visibility most groups don't get, but big 3 privilege alone can't make a song a hit with the gp. Plenty of big 3 ggs heck even from sm itself didn't have a very explosive hit after hit like aespa does rn besides I think snsd.

Aespas songs definitely have a catchy vibe to them. Their lyrics are nice too so I'm kinda happy they are popular ngl. It's a unique concept and I hope the rest of kpop also follows their sci fi trend instead of the same old sexy fanservice or cute girlfriend kinda concepts.

Quote from planetworld

sajaegi

Only stupid people believe sajaegi exist now. Eh wait. You are stupid.

They are different from others

Karina's existence + Next Level being one of the most addictive K-pop songs out there.

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I remember seeing you talk about taking a break in the NCT guild like 10 days ago and I don't remember seeing you ever since

Ohhh yeah I was one break but I was back 4 days ago

Quote from WhimsyLand

The only other SM GG to do this well right from the beginning was S.E.S

It was the first Korean GG ever in Kpop (babyvox too i think). Imagine how refreshing that was.

Quote from chounim

I have seen people here make fun of Aespa's lyrics but it seems actual native Korean speakers find their songs addictive 🤷

I only dislike the random English lyrics sometimes that can come off as cringy but their Korean lyrics IMO are so interesting.