What do you think stops kpop groups from having mass appeal like BTS? And please, spare me the "they are the best" responses, lets be real for a second here. They knew what to do at the right time and had a great marketing campaign that propelled them to the global market, but they shared/share a lot of similarities with other groups, from image to music, kpop in general works in homogeneity.
I know that luck plays a vital part in every success story, but kpop has such a constant output of content that I find it strange that no other group has managed to raise to the same heights. So what you guys think, will we ever get a BTS rival in numbers? What is stopping the general world public from following other groups?
Edit: Look, after reading all these responses I have to say, a lot of you have a serious case of "my child is the only one that is special" and are not able to consume things and still be able to see it critically.
1. I used BTS as a comparison because they are the exception, they not only had many number one songs in one of the biggest charts, Hot 100, but in many others globally. And that is not a one hit wonder scenario. What some of you clearly don't understand is that for any artist to gain and maintain that kind of success a lot of marketing effort is put in. Collaborations, appearances, events, merchandise, all of that is carefully prepared and thought out. And that is not a shot at your fave! BTS and Big Hit clearly were smart enough to capitalize on the opportunities and excel at them.
2. Now, what some of you claim to be staples of BTS and therefore the reason for their success are not exclusive to them.
2.1 Writing your own material. A lot of groups like SEVENTEEN, Winner, iKON, and many others have various members involved from writing to producing their songs.
2.2 Philanthropy. It's also something very common for different artists to support a wide range of causes. And BTS can be vocal and donate so much now because of their success, that makes them able to have more freedom in their actions, something that was not always from their inception.
2.3 Change in musical genres. That's basically the majority of kpop groups. Every comeback is used to test new concepts and sounds.
The point is, all of these artist I mentioned and many others had the potential to become huge globally, and by that, I mean appeal to people that are not usually plugged into the kpop genre. But even now with the success of BTS, the mainstream has not shown the same amount of interest in any other groups.
Now, what I think BTS managed to do it differently, which other groups don't seem to be able to recreate, is foster a fan base truly devoted to them and in most cases, only them! Which helps propel their brand into the view of the mainstream.