kakao is the parent company of ive.
We recently found out that Kakao's ceo got arrested and that company is embroiled in legal problems, and that company is giving up on kpop side of things.
Also its interesting to note that IVE last comeback was a failure and they pretty much went unnoticed by everyone, before that they were getting paks and after paks for every comeback.
Did ending of kakao payola support lead to failure of ive's comeback latest comeback? if so then future isn't looking bright for them cuz i have read that kakao is bailing out of kpop industry.
Ive were already very lackluster internationally and now if they lose korea due to ending of kakao payola then they'll be out of top 5 4th gen gg rankings very soon