[enter-talk] Soju brand Chum Churum says: "we tried to revamp our image with Jennie but sales declined"

Oh the comments are going to be FUN

They need to take Jungkook or V and boom the sales will increase.

Chamisul is the best

I think that the comments summed it up best:

- soju is so popular and there are so many options that it doesnt matter what your marketing strategy is, its the price that consumers will pay attention to.

Jennie looks like someone who drinks wine or champagne not soju

lmfao

Quote from sheryllee3

Jennie looks like someone who drinks wine or champagne not soju

wow WTF

This is the first time a brand so directly blamed their model

It's kinda low to put it all on her

that's rude and unprofessional. do they want people to hate on jennie even more?

it's nice knetz are saying are saying that soju brand is not as trendy anymore or people are now-days drinking soju substitutes too like Makgeolli instead of blaming Jennie

edit: if the brand was doing bad before Jennie what about the previous model?

I didn’t even know this soju brand was trying to revamp their image but from a quick google search it looks like they did try to make it seem more posh and luxury with jennie compared to lee hyori’s sexy bombshell image and suzy’s youthful first love’s image

Isnt that extremely unecessary to say? What was the point?? No one needed to know

Koreans never liked that Jennie represented soju from the start.

They all thought it didn't suit her

So it was excpected,

Quote from Lulu_Key

wow WTF

This is the first time a brand so directly blamed their model

It's kinda low to put it all on her

they will do the same with Han Sohee I'm afraid, but imagine throwing shade at her because people don't consume their products if people don't like their soju there is nothing a celebrity will do especially when Jennie's image is more suited for fashion related stuff.

Quote from purepalette

They never said that btw, just a random journalist

This is last monthforum.allkpop.com/suite/attachment/266245/

so they didn't say it? no wonder it wouldn't make sense to blame her

so it the opposite actually? I'm confused now

Quote from whiplashed

I didn’t even know this soju brand was trying to revamp their image but from a quick google search it looks like they did try to make it seem more posh and luxury with jennie compared to lee hyori’s sexy bombshell image and suzy’s youthful first love’s image

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Tbh looking from the pictures it really doesnt match with the vibe of the other two

Still blaming Jennie for that is so disrespectful and unprofessional lol to start the concept of the pictures were a downgrade, it looks like they tried to make it look classy instead of fun like the previous ones

Lol I don't think I've seen a brand straight up say their model was responsible for reduced sales. It's quite unprofessional to do that.

Quote from harambelives

Lol I don't think I've seen a brand straight up say their model was responsible for reduced sales. It's quite unprofessional to do that.

apparently they didn't it was some reporter that made that assumption

Quote from Slayurfaves

they will do the same with Han Sohee I'm afraid, but imagine throwing shade at her because people don't consume their products if people don't like their soju there is nothing a celebrity will do especially when Jennie's image is more suited for fashion related stuff.

If a brand can't identify what they actually do wrong instead of putting out the blame game, they will likely lose to competitors.

These days it seem to be alot cheaper and more effective to use youtubers to promote soju. They are behind the game bc still stuck in the past.

Quote from purepalette

No they never did lol, pann is t try ing to stir shit, because the brand actually praise Jennie and she’s working with different soju brand under same company now, Soonhari

so Jennie is working to a different soju brand? lol the worst thing is people are gonna believe this and start using it to drag her

Quote from alexS

There is absolutely no way a company would diss on their model.

ZERO, NADA

But let's all believe Pann, the absolute best in whatever matter comes when it comes to hating on women.

It is fake. Such a nasty thing to spread around. Jennie haters are still alive

Quote from Lulu_Key

wow WTF

This is the first time a brand so directly blamed their model

It's kinda low to put it all on her

they always change models so idk why they blaming her for it

if they change models so frequently it means the sales declien for all of them?

edit: so they didnt say it, so its just knetz stirring shit again

it remind me when bp end their deal with samsung but knetz keep bringing up them using iphone 2 WHOLE YEARS after the deal end

Quote from omnimorphism

Chamisul is the best

Its owners still have a 1.344 years old as the model

Quote from SooYoung

Wow that's the first time i see a brand explain why they change their model

Personally i find this kind of behaviour kinda humiliating to the celebrity involve

Actually it is customary for Soju brands to explain the change of models

>Irene of Red Velvet will model for Hite Jinro’s soju brand Chamisul.
>The distiller announced Friday that it chose the singer because of her pure and innocent image.

(27 years old Irene replaced 25 years old IU as the Chamiseul model.. About 15 months later, 29 years old Irene was replaced by IU, who was 1,341 years old at that time.)

Quote from Bananapple

They need to take Jungkook or V and boom the sales will increase.

Traditionally women promoted Soju brands. The only major male promoter of Soju in the recent years was Psy after the Gangnam fame.

It also has to have an image which is familiar. Although Han Sohee mostly played femme fatales, she grew up poor and clawed her way up to stardom so she is kinda more suitable to a popular brand of liquor like Soju , like vodka, for the Koreans.

Lmfao IT girl wasn't it girling somehow

Quote from Dreamer95

Lmfao IT girl wasn't it girling somehow

u dont know what a it is

u stan none of them

If they are so 'professional' in other area of their business, no wonder they are declining.

Who in their right mind would say something like that about their ambassador, unprofessional af

Quote from killingtime1934

u dont know what a it is

u stan none of them

Nah, you guys don't. You just claimed the title just as you claim everything.

Yoona, Suzy, Seolhyun were the IT girls. Jennie never was.

I think they were disappointed. Jennie had a big under-18 following, so of course they aren’t going out of their way to buy alcoholic drinks when it could get them in trouble.

Quote from Dreamer95

Nah, you guys don't. You just claimed the title just as you claim everything.

Yoona, Suzy, Seolhyun were the IT girls. Jennie never was.

you can write 500 pages of that in this thread and it wont be real

specially when u bring wash-up seolhyun

but do u, it won't change a thing

Quote from killingtime1934

you can write 500 pages of that in this thread and it wont be real

specially when u bring wash-up seolhyun

but do u, it won't change a thing

Bruh, leave Seolhyun out of this.

i did find it weird for Jennie to represent Soju brand

she suits like wine & more nice drinks (??)

but i do remember seeing Jennie for this Soju brand when I went to a market in koreatown and saw her face which i found weird cause i thought she'd be doing something more nice or a drink more suitable to her look (like wine or smth)