Why can't most Cube groups hit big anymore in South Korea since 2nd generation?

CLC had tragic timing and Idle was one of the strongest rookies. They probably will go back to doing great whenever they come back

I think sometimes companies have their peaks and declines.

Look at Starship. After Sistar, it took them a minute to get their mojo back. And now, WJSN is building a strong fandom and good name for themselves, and IVE exploded.

Can't ignore the fact that CUBE also mismanaged some of their biggest groups, which lead to destruction.

I have hope for Lightsum though. They have had a decent start to their careers.

because cube is trash

Quote from atropos

Gidle had some mid songs but nothing to hype about.

That's very opinionated and a weird take since (G)I-DLE is Cube's best-selling artist ('I trust' outsold Cube's previous top release B2ST 'Fiction and Fact').

Last year MelOn requested from 35 music critics and industry experts a Top 100 Kpop songs based on significance, success, artistic quality and performance. IZ*ONE and (G)I-DLE were the only 4th gen groups to feature in the top 50 (with Fiesta and LION).

They might not sell albums like hot cakes but they get the recognition they deserve from the people who know their shit. Plus, it's not like the public don't even care; the group won 10 music show awards for HWAA, a feat that only a few groups have achieved.

Quote from atropos

They seem invisible tho both in Korea and in the international community. Like their debut song was terribly unoriginal and now they are trying the izone sound. They do have some decent sales i guess. Some of the girls do have a spark.

All it takes is a moment for a group to blow-up. We've seen it several times. You never know who will be the next big thing. It's not over until the group disbands.

Quote from atropos

I am talking charting on kcharts. They have mid songs that performed decently but no hits.

Who cares. Kcharts are not the ultimate arbiter of what's good and what's not. Rollin entered the charts four years after its release. Does it mean the song became great overnight? No, it was great from the start but people didn't notice.

Well it’s harder for non big4 groups because big 3 (then later big4) have a tighter hold on the industry than they did in second gen

Quote from atropos

The thread isn't about quality but about cube's current state in sk. So.....

They're fine. You don't need to worry so much.

It will always be a bit random which groups will be a success or not. Sure, groups from the big companies like SME, JYP and YGE will have a high proablity to be successful because they debut with a huge hype and hit the ground running. But for the smaller companies it just takes one or two "failed" groups to drain the companies of both energy and recources to come back again. The competion is also harder today then aroud 2009-2013 and it probably takes more recources and money to launch and marketing a group with the right qualities today and that favories the big ones or you need to get very lucky with a group, like with BTS.

Quote from dummi

Could this be because Cube just doesn’t know how to manage their groups? I mean they kicked out Soojin without a second thought despite her shaping up to be extremely popular. This put a halt on idle activities and their growth

You completely forgot that (G)I-DLE was forced into indefinitely hiatus because of her in the first place. Losing her meant (G)I-DLE would move on. Had she not left, no one knew when the scandal would die.

Gidle are hard carrying the company right now but they haven’t dropped since last year.

They're a shitty company they had a great start during second generation but everything went South they couldn't keep the 4 minutes members they lost beast and they Kicked Edawn when pentagon started to see the light and let's not talk about CLC and they kick Sojin the biggest Stan attractor

I'm not sure about the previous generations since I wasn't privy to that but it seems that the company has failed to actively manage all it's artists or just managed them poorly...

because most of their groups have bad endings so they never built up company stans like jyp, yg, sm, or hybe who will jump to support any new group that comes out

Quote from nana18

They're a shitty company they had a great start during second generation but everything went South they couldn't keep the 4 minutes members they lost beast and they Kicked Edawn when pentagon started to see the light and let's not talk about CLC and they kick Sojin the biggest Stan attractor

I might be wrong about this but wasn't it Soojin who said she would leave herself if the scandal turned out to be true? So I just find it confusing why they would suddenly kick her out if the scandal wasn't even resolved yet, I'm thinking she might've thought it would be better to resign to as to not drag down her members maybe?

Def. mis-management and associated karma. No doubt in my mind Cube had enough acts of a certain quality to build an empire with. RBW should see if there is any potential business case for buying Cube.

If that ever happens, I'll share two benefits that I see.

They had potential to do so with G-Idle but the scandal happened, Pentagon dropped Shine and had E'Dawn but they really kicked him and Hyuna out. Now Lightsum... do they even have a musical direction so far? Cube is lucky to have self-producing artists with them because they are either unlucky or dumb... or both.

after miss hyuna LEFT that busted company, them workers are STRESSED! G-IDLE, their last GOOD GROUP is now MESSED UP all because of THEM! and BTOB, who knows them! their other no name groups are flops and what cube needs is some new workers! THEY gotta hire whoever working at SM or somethang! cause the money aint money-ing, oh let's not forgot light up sum, ha, lighsum, oh lord! TO THE DUNGEONS they go! LA TA TA to that!

one of the stupidest companies in kpop and that's saying a lot. they self-sabotage their artists left and right

Seen incidences of managerial influence with 4 Minutes. Cube treated the group as Hyuna with back-up singers and dancers.

Seen same type of managerial influence with groups in other companies. Its their failure to understand a Group is a success because the entire Group and not just the big Star.

Cube neglecting [G]I-Dle after the bulling controversy. Too bad [G]I-Dle is a Top GG. Get a replacement Singer and get [G]I-Dle back in the game.

most cube groups aren't as interesting as big 3 groups

Quote from atropos

Why can't most Cube groups hit big anymore in South Korea since 2nd generation??

You could ask the same question about DSP Media (home to artists like Sechs Kies, Fin.K.L, and Kara), which, unlike Cube, was legitimately part of the "Big 3" early on.

Quote from atropos

Dsp is way more irrelevant and flop than cube. They were over after kara and kara themselves weren't that big like snsd, wonder girls, sistars in sk if I am not wrong

Exactly. DSP Media was actually a top company at one point, unlike Cube, yet are largely irrelevant now, so their "fall from grace" was much more dramatic. Thus, to me, their story is more interesting.

Re-posting something I wrote last year on another thread about Cube:

Cube changed owners and CEOs three times in the last ten years. The original founder even submitted his resignation and left the company entirely last year after the latest owner (VT GMP) brought in their own people to manage the company.

The original founder and first CEO of Cube was Hong Seung Sung, formerly president of JYP Ent. He left JYP to found Cube in 2006. Under his leadership, Cube launched 4Minute, BEAST, APink and BtoB.

Then Hong got sick in 2012 and had to step down from his CEO position, so the CEO became Park Chung Min. Under his leadership, they acquired Rain, debuted CLC, disbanded 4Minute, and sold off APink.

Then Park Chung Min stepped down in 2016, and Shin Dae Nam was elected the next CEO. Under his leadership, they lost BEAST, signed Jo Kwon, and launched Pentagon, Triple H and (G)-Idle. They also started strategic partnerships in China and Japan. Then they kicked out HyunA and E-Dawn.

Then in Feb 2020, VT GMP bought enough shares to gain majority ownership over Cube. They replaced Shin Dae Nam with their own executives as CEOs. And the original founder, Hong Seung Sung (who had been working as a producer in Cube as well as sitting on the board of shareholders) also left the company in mid-2020, saying the new owners were causing internal strife.

And well, you know the rest.

Quote from dizzcity

Re-posting something I wrote last year on another thread about Cube:

Cube changed owners and CEOs three times in the last ten years. The original founder even submitted his resignation and left the company entirely last year after the latest owner (VT GMP) brought in their own people to manage the company.

The original founder and first CEO of Cube was Hong Seung Sung, formerly president of JYP Ent. He left JYP to found Cube in 2006. Under his leadership, Cube launched 4Minute, BEAST, APink and BtoB.

Then Hong got sick in 2012 and had to step down from his CEO position, so the CEO became Park Chung Min. Under his leadership, they acquired Rain, debuted CLC, disbanded 4Minute, and sold off APink.

Then Park Chung Min stepped down in 2016, and Shin Dae Nam was elected the next CEO. Under his leadership, they lost BEAST, signed Jo Kwon, and launched Pentagon, Triple H and (G)-Idle. They also started strategic partnerships in China and Japan. Then they kicked out HyunA and E-Dawn.

Then in Feb 2020, VT GMP bought enough shares to gain majority ownership over Cube. They replaced Shin Dae Nam with their own executives as CEOs. And the original founder, Hong Seung Sung (who had been working as a producer in Cube as well as sitting on the board of shareholders) also left the company in mid-2020, saying the new owners were causing internal strife.

And well, you know the rest.

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Damn!!!!?

This explains A LOT!