So, what do you think about their latest comeback? MakotoNijima
Musically I liked it, not sure if it impacted them well fandom-wise though, we'll have to wait for their next comeback to know.
Well I've never heard that perspective before, usually I just assumed all groups were making comebacks as frequently as was plausible, and fans also wanted comebacks as frequently as possible, and thought it was best for the group's growth so no one will forget about them
50/50. You want a group to make frequent comebacks at first to gain a name within the industry, but oversaturation of contents is also a thing. If you aren't a established group yet and you focus way too much on milking your non-huge fandom, they can get tired and just become more casuals.
Every time a group announces a comeback you want many people to anticipate it and sometimes a 10 month rest can generate more hype than a comeback every 3 months.