If boy groups sell better why do companies make Girl groups?

Genuine question.

I love my favorite GG's, but I always wonder why companies make girl groups if boy groups could make them more money/sell more?

Blackpink

and Twice are exceptions IMO

( but they are anomalies)

because there's more possibilities of gp success

that means more money from digitals, tv shows, cfs, magazines, dramas, and concerts/events that the company gets a cut out of

cause they can make money from both lol

Quote from ellenote

WELL WE CAN'T JUST HAVE BORING MEN RUNNING AROUND!!!! GIRLS MAKE GOOD MUSIC!!! AND THEY SELL FINE, IN BIG COMPANIES THO, PLUS GGS ARE BECOMING TRENDY AGAIN, REMEMBER WHEN BORING LOUD BOY GROUPS KEPT DEBUTING AND RUINING KPOP? WELL NOW IT'S THE TEEN CRUSH GG TREND....SO COMPANIES JUST FOLLOW WHAT'S TRENDY, AND NOW, GIRL GROUPS THAT DON'T SELL WELL ARE STILL SURVIVING, THAT's BECAUSE GIRL GROUPS CAN SURVIVE WITH JUST CHARTS AND DEDICATED FANS.

I can always count on you

Quote from lialve

hybe doesn't

jk they're still planning to

Quote from Byleth

Why only get money from Boy groups when you can get money from Boy and Girls

I always feel like GGs are harder to manage just because netizens can be crueler to them.

But the GP really likes GGs.

Quote from haesoovoiceship

Don't put all your eggs in one basket.

This is why I fail in life.

Quote from Afriyieau1

One reason. More money

Quote from WhyKnock

Because GGs have some demand.

However, it is true that GGs don't make as much as BGs except in rare cases.

At the beginning of the Kpop boom, WG and SNSD did better than boy groups. In addition, the GGs mostly aimed for Japan, where the saturation of the AKB and "Zaka" groups created an opportunity.

Also girl groups were often sent to events.

The covid thing basically ended all the event, and access to Japan was restricted. Which is why making GGs has been discouraged.

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I think GG's have the most successful songs in terms of general population.

BB's sell a lot/ fandom power.

I think I've only seen groups like BTS, or BigBang(pre-scandal) get a lot of general public support.

Hopefull, events will start soon so that I can become even broker

Quote from Blue2012

They target different demographics. But the demographics that boy groups target are more likely to buy merch, albums and concert tickets.

Certainly the Korean general public prefer girl groups these days, which is why pretty much every boy group struggles to chart in Korea.

The Korean GP are pretty much over boy groups for the most part. But I don't think labels care about that anymore. They care about making money.

The general public doesn't buy merch or all of the things that make labels a lot of money. But if you hit it with a moderately popular girl group you can rake in endorsements CFs.

But understandably fangirls pay the bills for a lot of labels. Hence more boy groups. Labels, particularly small ones, can make a quick dollar with boy groups without even being all that popular.

That's why you see labels making more boy groups and targeting Japan, China and the US.

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Thanks for the insightful answer.

Quote from patrik-k

Well, the obvious answer have alreaday mean give by others.

But I wondering, do boy groups really sell much better if your look behind the top 3-4 groups?

I've heard GG's do well in streaming, CF's, endorsements etc. And some Girl groups really sell well( BP, Twice) at the top.

But mid-tier boy groups can still sell a lot, which is why I feel like they are really profitable.

because it is hard to have a top GG, who can do all of that other stuff to make $$$.

While mid-tier BB is hard to get to but not as hard at top GG.

Quote from WhyKnock

actually, as seen in Izone or Gidle, it has become a fandom only genre as well.

How about Brave Grils, or OMG? They are mainly GP-focused IMO.

Quote from pwswan

Generally speaking, the boring men make music for the girl groups. And I remember when boring cute girl groups kept debuting and ruining kpop; now it's the boring girl/teen crush groups debuting and ruining kpop. I'd like to see some grown-ass soloists, who were never group members, getting more publicity than the average group of either gender.

how bout ppl like heize I like her

Quote from pwswan

She's a singer/rapper/songwriter, not a member of an idol group. She needs better sales. My copy of Happen says hi.

Cool