This is a serious question and not meant to shade.
Everytime I get reccomend an aespa video on YouTube (dance practice, interview, live stage) it has well over a million views.
Like what is so special about them that they are already breaking records? It's a 4 members girl group singing average music that falls under girl crush. It's hardly new and groundbreaking.
I just cant understand it. I guess this is just the true power of SM. But it's still really head scratching for me.