YG have been hyping Baby monster for years but they flopped in korea, which is very shocking because i don't ever think that YG had a GG debut flopping in the chart since pre-2NE1
Both SM & JYP didn't have any 5th gen gg debuting yet
but considering how NMIXX, Itzy and Twice are doing in korea, the future of JYP GG doesn't look bright neither
SM is the only company from big 3 who seems to be able to hanging Aespa is doing really good which can build hype for their next gg
and considering how RIIZE performed for a bg in korea with get a guitar, they prove that they can still do well when they try
Do you think 5th gen will be the final hit in the coffin of JYP and YG for GG ?
And If JYP and YG aren't able to stand out in 5th gen which company have the bigger chance to climb to the top with Hybe and SM ?
Cube ? but Gidle hype doesn't seem to translate to their junior groups like Lightsum