i first noticed this back in 2018 with nct. nct u and nct dream both started making the same type of music as nct 127 with boss and go and it was unfathomable to me. why have 3 separate "units" of the same group making the exact same music? and now super junior and even shinee are going through nct-fication too
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its literally the same thing again and again. this isn't even shade, i just dont get sm. isnt the purpose of having multiple groups to appeal to different audiences and capture different markets? yet sm is pandering to the same demographic 10x over