Aespa 16 million views but not even 850k Spotify streams. Ads?

They used ads on YouTube. Honestly everyone knew it was a bad idea since day one. But SM kept pushing LTS instead of illusion the better song won I guess

I like the MV since its cute but the song doesnt have replay value

Arent these good numbers tho? most 4th gen groups(the best selling girl groups at least) debut in around that number in spotify, no?

everyone has ads for everything these days so thats not new

Quote from TikiTiki

Arent these good numbers tho? most 4th gen groups(the best selling girl groups at least) debut in around that number in spotify, no?

illusion debuted with more streams I think over 850k despite being a surprise release and no promo. LTS is an English song with more playlisting it’s aiming to do big numbers on Spotify.

And most top girl groups debuts with over 1M streams, not charting but they do over these numbers.

Quote from killthisfenty

illusion debuted with more streams I think over 850k despite being a surprise release and no promo. LTS is an English song with more playlisting it’s aiming to do big numbers on Spotify.

And most top girl groups debuts with over 1M streams, not charting but they do over these numbers.

Idk but besides itzy the rest of the 4th generation girl groups that i follow usually range in the 850k then they usually increase on the 2nd day..but i understand. I do agree it doesnt have much replay value even tho its a cute song and illusion is much catchier tho.

They didn't enter Spotify Global? I was expecting Illusion to not do it, since It was a surprise release. but Life's Too Short I was sure It would.

Lol why did you make this thread like this was brand new info lol SM has been using ads for the main acts for like 3 or 4 years now.

Yes ads. So what’s wrong with it. Everyone use ads.

Quote from TikiTiki

Idk but besides itzy the rest of the 4th generation girl groups that i follow usually range in the 850k then they usually increase on the 2nd day..but i understand. I do agree it doesnt have much replay value even tho its a cute song and illusion is much catchier tho.

If i am not wrong that increase happens mainly because the songs are released at 6pm kst. So it's not full day tracking. Life's too short actually did get full day tracking as it's a 12 am EST release.

I think it was a bad idea to release it as pre-release because it's slow kinda song, so not everyone expects that from Aespa. plus it's a bside and should've stayed there imo. Illusion is better and should've been instead of lts

Quote from TikiTiki

Idk but besides itzy the rest of the 4th generation girl groups that i follow usually range in the 850k then they usually increase on the 2nd day..but i understand. I do agree it doesnt have much replay value even tho its a cute song and illusion is much catchier tho.

They increase on the second day because of the time they release the songs catering to the Korean market instead of Spotify. A lot of tracking hours are lost on day1 while day2 gets a full 24hrs of tracking. Aespa released lts at a time when they'd have more spotify tracking time actually.

That aside I wonder why sm and their us label decided this was the song which would get full us promo with radio play and playlisting. It's not a very memorable replayable song.

Quote from TheBotter

Beside Itzy other 4th gen groups have no Friday releases which means the tracking period is half a day. Dropping at 00:00 EST on Friday gives you a full day tracking.

Quote from atropos

If i am not wrong that increase happens mainly because the songs are released at 6pm kst. So it's not full day tracking. Life's too short actually did get full day tracking as it's a 12 am EST release.

Gotcha..then they're just low

sm has been using ads for about 3 years.

also i watched the video on youtube yesterday and put a like but didn't stream it on spotify once

Quote from nahadoth

They increase on the second day because of the time they release the songs catering to the Korean market instead of Spotify. A lot of tracking hours are lost on day1 while day2 gets a full 24hrs of tracking. Aespa released lts at a time when they'd have more spotify tracking time actually.

That aside I wonder why sm and their us label decided this was the song which would get full us promo with radio play and playlisting. It's not a very memorable replayable song.

Okay okay i get it i got 2 explanations already fjhjfh

It was a weird decision. Pre releases are supposed to increase the hype for the album too and this was definitely not the right song.

Savage with more experimental sounds could debut at #88, I suspect this is because the song already been heard 2 months ago. What do you expect? like I said before SM & Warner should released it after Coachella. Dumb move putting aespa straight into the dungeon. The song original hype and firepower already gone. Maybe it could rise if the song go viral.

sm have been using first day ads ever since make a wish, so yes, ads are the answer

Quote from TheBotter

On the filtered charts yes, but you never know. I've seen acts lose close to 1m streams in filtering so they may not be...

Also the song, at least for me, is a bit of a grower. I wouldn't be surprised if it's Spotify peak comes later.

It's not for me but i wish them the best

LOONA outstreaming

Quote from Icaro_Ribeiro

I'm an aged grey bearded SM groups fan, in my ancient times they didn't use ads

Bestie that was 2018 😭😭😭😭

It’s 2022 now

Quote from www1717

Savage with more experimental sounds could debut at #88, I suspect this is because the song already been heard 2 months ago. What do you expect? like I said before SM & Warner should released it after Coachella. Dumb move putting aespa straight into the dungeon. The song original hype and firepower already gone. Maybe it could rise if the song go viral.

Illusion should've been pre release imo, it's better one and plus agree

I did watched the mv twice but never listened in spotify, the song is a bit too boring, you can make a safe and gp friendly song without being boring, SM hasn't found the sweet spot, Illusion was better and it wasn't that experimental either

Quote from Icaro_Ribeiro

I'm still living in 2018 when EXO was active and promoting and I refuse to age until they are back

Fair. Carry on 😔

I think sm really waited to long after Coachella to release this. Imo they should have dropped this same night as Coachella when hype about the new song was at a high

I have predicted this in the main thread that this song will not do well globally. It's a dated boring generic english song. People listen to kpop because it is kpop, not because it is in English and easy to listen.

So yea, like I said, it does not matter the amount of playlisting and ad if people don't like your song they will not stream it. Another thing that might affect the first day was because many people have heard it months before.

Either way, I don't think it will have longevity either even it releases after coachella. SM is totally clueless and it shows.

Regarding to ad, JYP also uses it for for Nayeon but it does not matter. people are tuning for her song and it shows.

Quote from Icaro_Ribeiro

I'm still living in 2018 when EXO was active and promoting and I refuse to age until they are back

Omg, your case is so severe kkkkkkk

They've never did good with spotify stream before why do people expecting much from them?

Illusion deserves better!

Stream Illusion instead.

Quote from KangK

I have predicted this in the main thread that this song will not do well globally. It's a dated boring generic english song. People listen to kpop because it is kpop, not because it is in English and easy to listen.

So yea, like I said, it does not matter the amount of playlisting and ad if people don't like your song they will not stream it. Another thing that might affect the first day was because many people have heard it months before.

Either way, I don't think it will have longevity either even it releases after coachella. SM is totally clueless and it shows.

Regarding to ad, JYP also uses it for for Nayeon but it does not matter. people are tuning for her song and it shows.

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I actually think SM was heading in the right direction but they took it a little too far in the right direction. Songs like LTS is so early 2000. People don't listen to songs like these anymore not even sure why SM went with this choice. It honestly reminds me of Blackpink Rosé OTG, and I'm sorry blinks, but I found that song boring as well. But still better than LTS. But of course Rosé can get away with a song like that cause she is a BP member.

Aespa should have kept it generic but not boring.

Quote from www1717

Savage with more experimental sounds could debut at #88, I suspect this is because the song already been heard 2 months ago. What do you expect? like I said before SM & Warner should released it after Coachella. Dumb move putting aespa straight into the dungeon. The song original hype and firepower already gone. Maybe it could rise if the song go viral.

This, i dislike how sm does Girls' album rollout. Kill a lot of hype. Beside the fact that LTS is released way way too long from Coachella, the song itself is also not exciting. It's a nice song and i find myself singing the chorus from time to time, but it's faraway from the aespa's sound that i love and would replay over and over again.

In addition to ads, I think the YT numbers are higher because many kpop fans (like me) usually check out kpop new releases on YouTube and not Spotify, regardless if they are a fan or not. Like I watched aespa’s video for a couple of times because how else I could answer bop or flop thread truthfully? There’s no need to listen to Spotify

Quote from Elbereth

This, i dislike how sm does Girls' album rollout. Kill a lot of hype. Beside the fact that LTS is released way way too long from Coachella, the song itself is also not exciting. It's a nice song and i find myself singing the chorus from time to time, but it's faraway from the aespa's sound that i love and would replay over and over again.

the song is generic but actually I liked the song because it got meaningful messages.

I think Warner wanted to test how aespa will fare in US hence the English pre-release and 2 weeks agenda in US. The release timing was a major problem tho because they should have release it back then in April. Hopefully they realize this grave mistake and aren't doing more stupid moves like for example revealing Girls before the official release

Agreed, I don't get what's the purpose of dropping Illusion in random Wednesday that will cause mys only have 3 new song to looks forward in the new album. They should have choose either one from the two already revealed tracks as the pre-release.

Talking about promo/playlisting (this is the only section that I could praise), they doing pretty good job so far for LTS hopefully the disappointing first day result doesn't discouraged them so that they keep the same energy until Girls dropped.

Was this thread necessary tho you could have asked in the digital one or maybe aespa official thread. The answer seems kinda obvious because everyone knows SM like all other companies uses ads, and yes even for exo lol