Should the K-pop community be worried on who can replace the popularity BTS and Blackpink ?

Kpop existed before those groups and it’ll exist after those groups.

I have no interest in long term direction of kpop

K-Pop didn't really need to have mainstream success in the west in order to thrive so I wouldn't worry,

hoonestly speaking bts are likely going to continue to be active musicians well into their 30s. unlike other groups, all the members are pretty much 100% focused on music and while they might b e interested in solo acting and cf gigs int he future, right now it doesn't seem like any of them put their own career goals before the group. so whatever impact bts has on the korean music industry's economy will continue to have influence for years to come.

i do think kpop will hit a wall and sharp decline sooner or later. kpop's general popularity in korea is waning and the current buisness model will not be sustainable forever. album sales are nearing a peak for most current non bts bgs imo. ggs probably have a bit more wiggle room but their sales will never as huge across the board bc of different demographics. kpop as an industry is all aboout the next shiny new thing and sooner or later tossing or letting go of old groups that could have had long/stable careers in favor of the new will catch up with the industry.

I am curious how much money will make with this subscribers I read an article that indian youtubers made 1 billion dollars in 2021 while kpop has much larger audience it's pretty wild with these subscribers

Quote from sshuqi

K-Pop didn't really need to have mainstream success in the west in order to thrive so I wouldn't worry,

maybe not the west in particular, but since like 2008 onward kpop has thrived thanks to an international audience, starting with sea. why do you think so many companies recruit foreign members? why do you think sm used to do dual promotions in china before kpop was banned there? why do kpop companies almost always make their groups debut in jpn? the truth is sk is not big enough to sustain the market. album sales are 100% propped up by the international audience, and people know it judging by how certain fandoms used to obsess over which members cbar fundraised and brought x many albums. if kpop is not expanding somewhere outside of korea, it is not expanding. thats why every company is trying to ride bts' coattails into the west. its the only place left to go if jpn isnt working.

Sorry, I'm more worried about my future rn than the future of K-Pop

Quote from KpopHelpsPeople

Why not ? After BTS and Blackpink. What K-pop can replace their massive popularity ?

The subscriber is a real thing. All the most popular western artist have 20 million to 50 million subs, the highest are always the most talked about too.

Big Bang had been in hiatis for long time Twice may have a chance. Exo is also too late.

TXT has 8.8 million subs. While they were better than BTS in rookies but I doubt they could reach even half the popularity of BTS. NCT they have 19-20 million subscribers only if their 3 NCT channels are all different people but I doubt that, most likely half are same subscribers

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Don't start that mess comparing TXT to BTS. It's so old and does nothing but get them dragged.

Yes

Without them IU takes KPop over again and brings it back to its domestic, isolationist and reactionary days.

Kpop will survive, it might not be talked about as much by the locals as it was but it has a good load of dedicated fans.

So there's no worries, unless you stan kpop for its success.

Quote from aclassyteaparty

hoonestly speaking bts are likely going to continue to be active musicians well into their 30s. unlike other groups, all the members are pretty much 100% focused on music and while they might b e interested in solo acting and cf gigs int he future, right now it doesn't seem like any of them put their own career goals before the group. so whatever impact bts has on the korean music industry's economy will continue to have influence for years to come.

i do think kpop will hit a wall and sharp decline sooner or later. kpop's general popularity in korea is waning and the current buisness model will not be sustainable forever. album sales are nearing a peak for most current non bts bgs imo. ggs probably have a bit more wiggle room but their sales will never as huge across the board bc of different demographics. kpop as an industry is all aboout the next shiny new thing and sooner or later tossing or letting go of old groups that could have had long/stable careers in favor of the new will catch up with the industry.

People have been saying that Kpop will hit a wall for 20 years now lol.

How are album sales nearing a peak? Every GG and GG is breaking their previous records. And if the peak is 2M albums, how is that even bad? No local act can come anywhere near those numbers anymore, maybe Adele? Taylor?

Better stick to “is it safe to say” than “should we worry”. With should we worry, you’ll just get “no” “why would I worry?”

With “is it safe to say”, you can get

I feel YT is not all that to be honest. You need to account for all metrics like Spotify, concert attendees, album sales etc and include geographics.

Quote from quarkie

Subscribers is the dumbest metric. Do you think everyone who listens to Taylor Swift is subscribed to her on YouTube? Be serious.

Good point. I literally subscribe to zero artists on YouTube (and follow zero artists on Instagram).

To address the larger question, I'm not concerned. I first started listening to K-pop during the First Generation, so I'd have no problem reverting back to that sort of decidedly non-international landscape.

Not at all. They're both safe.

Quote from DMV2DMZ

Unless they invested in a K-Pop ETF, no.

nooo not my Kpop EFTs and NFTS!!!!