How can IVE regain their lost momentum in Korea?

They've always lagged behind the other girl groups significantly in the West, so their recent performance there, particularly on Spotify, isn't surprising, even if the downward trend there is somewhat alarming.

But their recent performance in Korea, now after two comebacks, warrants concern.

Prior to their Baddie comeback, IVE was the second biggest wall in Korea, and if not for a once in a generation group debuting in July 2022, they would be that once in a generation group.

But ever since Baddie, they've looked mortal. Every song from that comeback is already on its way out of the top 100. Well all of them already are but Baddie.

And their most recent comeback was the first time in their careers they didn't get a #1 and zero music show wins. And the performance of Accendio was the worst of any of the tracks they've promoted. It was barely top 50 before dropping.

Let's poll this.

Quote from Tatiana1820

They had the chance to do it this comback. Regain i am level of glory. I fear they lost too much hype with heya.

But i also think that with another gp friendly song like love dive or i am, they could do pretty good again.

They should stick to the concept and sound the group embodies the best. And give up on globale dominance.

Once they will focus on korea/asia gp again, they would do much much better.

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Ironically, I've been defending IVE better than the Dives their last comeback cycle, when the entire forum wanted to give their spot to aespa, who only just got their first big hit since Next Level years ago. I still value the chart breaking songs IVE dropped the past two years. It takes a monster to at least somewhat challenge another monster at their apex.

But if IVE underperform three comebacks in a row, it's a wrap. GFriend did the same and never regained the original status they had as a hit making top girl group.

Three is my personal cutoff too

I'm just perplexed as to WHY it's happening.

Quote from catzi

#07 Heya

#25 I Am

#44 Accendio

#61 Love Dive

#86 Baddie

#92 Kitsch

Ive is the best selling 4th gen gg (2nd overall) and have the best selling tour out of 4th gen gg too u should worry about ur faves

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Yeah, that's way worse than what they did last year. Look at how Baddie is probably going to drop out of the top 100 before Kitsch. That is a HUGE decline from where they were this time last year. And no IVE title track has been at risk of leaving the top 10 as fast as Heya.

According to YT music, IVE remain in my top 5 artists for the second year in a row, so I am worrying about my faves

Quote from thebadguy

they couldn't even enter top 5 on melon 😱 that's real bad

No, they did. But they left FAST. Faster than they ever have.

Compared to the performance of any of their songs in 2022 and 2023, they're not remotely the same group digitally.

Touring is a great sign for the health of the fandom, but I'm talking about the apparent sharp decline in interest in the group's music from the public.

Historically speaking, once you lose that, it's almost impossible to get it back. Just look at Twice. If it can happen to them, it can happen to anyone.

Quote from randkpopstan

He's just trying to cope hard with supernatural flopping everywhere, but specially on japan and korea at the same time

I am sooooo upset that NewJeans have the best performing Japanese debut in the history of the Korean charts while also having the top song on most charts in Japan just a couple days before performing at a Tokyo Dome concert that sold out 110k seats with the presale alone. They are truly suffering and I am so sad to see it.

Do not intentionally derail my thread again. You've been warned. If you want to engage in creative writing about NewJeans, stick to your own shit post.

Quote from Tru-Multistan

I just cant understand how the dropoff after I Am comeback was so huge. It seemed like IVE was dominating and then that triple TT release killed them. None of the songs are great or even near I Am/Kitsch but still good songs that I enjoy.

I thought the recent comeback was really great and expected them to perform better than it has. To me, kpop is not so nuanced, if they release another big hit they will do well, these few tracks just werent it (even if I really enjoyed them).

Exactly why I'm confused.

With Twice, it was completely understandable. The More and More encore destroyed their public image and then their music started to change in ways the public didn't vibe with.

Even going back to GFriend, at least their lost momentum was preceded by what many considered a dud title track in Fingertip

But IVE were at the peak of their powers, and then they suddenly weren't. And we can't blame any of it on internal strife and power struggles within the company.

I really liked their most recent comeback, and the songs are all bops, so one would think their charting would recover from what happened in the Baddie era, but they've regressed even more.

Quote from vzal

Uninteresting members. So many hits and nobody knows anyone except Yujin/WY.

A group having not one but two It Girls is usually a huge advantage though.

Imagine if Miss A had two Suzys. That's IVE.

And I thought Liz got more lines, chorus and overall attention in their most recent comeback at least.

Quote from Wateris

Love Dive just hit 400m on Spotify and once KakaoM up the payola, all good for IVE.

Best sales, best tour stats for a gg says their fandom is solid to carry them.

Now, depends on how the rest of the 5th gen debuts does because GP attention span is limited.

All girl group having underperformance once in their lifeline, therefor ruining that perfection of novelty.

We can Shakespeare all we want, once the next big arrive, it's a new scene...we roll with it.

Dives are not many here, huh??

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Bringing up Love Dive and talking about their fandom literally doesn't address any of the key points outlined in my OP.

I never said they didn't have a strong fandom, and the whole crux of the discussion is that their old songs are LEAGUES beyond the performance of their current ones, and it's difficult to discern a reason why Korea suddenly stopped checking for them like they used to.

I'm not saying every song needs to be Love Dive. That's impossible. But so far Kitsch is easily a much bigger song than anything they've released in the comebacks after, and that was just their pre release

Quote from DaisyTheGenuine

I don't care if my faves fall off so long as they aren't the first ones to go

That's some big energy

I love it

Quote from vzal

Yujin and WY's popularity only hurts the group. Their presence is so overwhelming Knetz don't even bother with the other girls.

I don't follow who gets most lines or wtv anymore but Liz failed to create any buzz this era even with the hair color change which sometimes helps idols. For example Winter last year dyed her hair ginger and she had multiple posts about her visuals.

I can see an argument for their individual popularity not helping the group on the charts, but I think it's a very bold take to say it actively hurts their charting.

I honestly doubt the general public ever really knows all the members of a larger idol group. They're not idol fans, like most Koreans.

Outside of the K-Pop bubble, only a few idols get true public recognition.

I'm sure a TON more people in Korea would recognize Irene over Yeri, but Red Velvet is still charting strong a decade later.

Quote from tetetete

U cry about newjeans threads then make similar ones for Ive smh

As Army, you don't have much credibility. The only thing I've come close to crying about are the disgusting, degenerate things your fandom has said and done in an attempt to destroy NewJeans' careers.

But let's not derail the thread. If you have nothing to contribute to the topic, you can make your oown if you want to continue talking about my apparent hypocrisy.

Any more unrelated talk of NewJeans will be considered derailment. You have a thread for that if you want to throw fantasy narratives around about NewJeans.

We're talking about IVE.