Seeing the (re)debut teasers for Babymonster and ILLIT makes me think of only one thing

Is curious, i too think in my faves when i see the teasers of other groups.

How does what you wrote in the thread relates to the title ?

Quote from YamaChwan

Think about it.

Here. I'll even help.

Seeing the onslaught of teasers for both Babymonster and ILLIT makes me reflect on how there was absolutely none of that for NewJeans. It's a sentiment most easily expressed with words like "Okay, yes, member teasers. Tracklists and full credits listed for each song. MV teasers--yep, THIS is what is the norm for debuting a new group; I can't believe NewJeans eschewed ALL of that and hit such a home run."

I hope that help clarifies the point I was trying to make.

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Because New Jeans is not a group about the members. It’s about the creator Min Hee Jin and the company HYBE. And there was a lot of buzz around MHJ’s collaboration with HYBE for their next project. From being “poached” from SM and making the debut entirely about her, MHJ was at the front and center of the debut with her package of work. The buzz and lead up to it was talked about well before even without a “promo” period. Because it was already happening for days and weeks by the time they debuted.

It’s not that they didn’t have promo, in new jeans case the promo was not about the members and even now the members continue to take a back seat to the brand.

It’s merely a different type of marketing.

Quote from ISaidISaid

Because New Jeans is not a group about the members. It’s about the creator Min Hee Jin and the company HYBE. And there was a lot of buzz around MHJ’s collaboration with HYBE for their next project. From being “poached” from SM and making the debut entirely about her, MHJ was at the front and center of the debut with her package of work. The buzz and lead up to it was talked about well before even without a “promo” period. Because it was already happening for days and weeks by the time they debuted.

It’s not that they didn’t have promo, in new jeans case the promo was not about the members and even now the members continue to take a back seat to the brand.

It’s merely a different type of marketing.

I disagree sort of

I think usually one member takes the marketing over when the group hits big. And eeeeveeerryyyy once in a while the group image takes over as the promo and THAT is what we have with NewJeans.

Similar to Blackpink, Twice, BTS, and the other groups that you loved the group before you were a solo stan

Quote from YamaChwan

There is no way to spin this. That is exactly what it was. And I like how I included the fact that it was Hyein who gave the ultimate greenlight on NewJeans debuting with zero promotions, and you still found a way to shade and discredit the members.

Also, you're kidding yourself if you think casual K-Pop fans were aware of all the background details on ADOR's new group. I had no idea about the group until they debuted. Like, why would I care to follow any of that? Only terminally online K-Pop junkies keep track of that kind of stuff.

The mass listeners who NewJeans appeals to generally had no idea about any of that stuff.

Yeah and same came be said about any promo which casual person is viewing companies teasers lol.

That line of questioning makes no sense.

New jeans debuted with all the promo in the world with respect to their creator. That’s why they did not need member level promo.That’s all there is to it.

You can ask does YG or SM or whomever not have this. They do not. MHJ and HYBE brand was a lot more special than anything else kpop has seen in a while.

I don’t how anyone can argue “being poached from one big rival company into another and debuting the first big GG of the biggest kpop brand in the world” isn’t all the promo you need 😭

There was nothing “bold” about it. They could just afford to do it compared to others.

Quote from YamaChwan

Why do you try so hard to die on this ridiculous hill every time this topic comes up?

It's the theater of the absurd at this point.

The average K-Pop listener didn't give a **** about whatever pre debut hype there was for NewJeans

And there is still a very STARK difference between "I wonder what kind of group MHJ will debut?" and a full roll out of teasers, photoshoots, videos, song previews and all the usual bells and whistles that accompany a group debut

The fact is nobody knew NewJeans or their music until they were HERE. And yes, it was obviously a bold move to debut the group without any of the usual promotions and actually literally zero promotions.

There is a reason pretty much any professional article about NewJeans references the novelty of their debut.

I myself had no idea who they were before debut, as a casual fan at the time, and it's ludicrous to claim their massively successful debut worked because of some pre debut hype most casual listeners wouldn't give two shits about.

I'm done trying to talk sense into your ludicrous stance on this.

Yes, a pocket of terminally online company stans anticipating is totally the same thing as actual full promo.

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I agree, even tho im pretty active in kpop, before newjeans' debut i didn't even knew whatever drama about min heejin and sm was going on. Nobody knew or cared about her being some ex sm employee other than sm company stans.

Quote from YamaChwan

Why do you try so hard to die on this ridiculous hill every time this topic comes up?

It's the theater of the absurd at this point.

The average K-Pop listener didn't give a **** about whatever pre debut hype there was for NewJeans

And there is still a very STARK difference between "I wonder what kind of group MHJ will debut?" and a full roll out of teasers, photoshoots, videos, song previews and all the usual bells and whistles that accompany a group debut

The fact is nobody knew NewJeans or their music until they were HERE. And yes, it was obviously a bold move to debut the group without any of the usual promotions and actually literally zero promotions.

There is a reason pretty much any professional article about NewJeans references the novelty of their debut.

I myself had no idea who they were before debut, as a casual fan at the time, and it's ludicrous to claim their massively successful debut worked because of some pre debut hype most casual listeners wouldn't give two shits about.

I'm done trying to talk sense into your ludicrous stance on this.

Yes, a pocket of terminally online company stans anticipating is totally the same thing as actual full promo.

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I also have no idea what YG group is about to debut for example and didn’t even know anything about baemon even after their debut ot was days before I checked out their music

Your excuses just don’t make any sense at all. And you annecdotal evidence is not more accurate than mine just because you want to emphasize “no one knew about the MHJ HYBE colab”

I know you think NJ debut was something magical Yama and in your biased state are not able to see actual factors that led to their success.

MHJ and HYBE brand indeed a big name in Korea leading to their Korean success

Ifans take notice of “HYBE”’s newest GG as well as Korean hype.

IMO their brand is the biggest promo ever and bigger than anything any other brand will ever have.

Their success is completely because of them capitalizing on their brand and I don’t find anything special in not having promo period.

Quote from thebadguy

I agree, even tho im pretty active in kpop, before newjeans' debut i didn't even knew whatever drama about min heejin and sm was going on. Nobody knew or cared about her being some ex sm employee other than sm company stans.

For me this is already way more people. Usually you have one set of company Stan’s who anticipate you.

Here we have the biggest company ever HYBE and their fans who will check you out AND also SM Stan’s who will be curious. That’s more than what any other group will ever have. There in itself is already the proof.

Quote from ISaidISaid

Because New Jeans is not a group about the members. It’s about the creator Min Hee Jin and the company HYBE. And there was a lot of buzz around MHJ’s collaboration with HYBE for their next project. From being “poached” from SM and making the debut entirely about her, MHJ was at the front and center of the debut with her package of work. The buzz and lead up to it was talked about well before even without a “promo” period. Because it was already happening for days and weeks by the time they debuted.

It’s not that they didn’t have promo, in new jeans case the promo was not about the members and even now the members continue to take a back seat to the brand.

It’s merely a different type of marketing.

I had never heard of MHJ when she was in SM. I knew a big creative director of sm joined hybe but I was sure her group will be mediocre cus I've never been a "huge" fan of SM's works. I think their music and concept was what attracted atleast international fans cus they were sick of those noisy mvs. If anything MHJ's name only brought harm globally.

Quote from YamaChwan

The existence of LE SSERAFIM utterly decimates your argument.

They had a TON of pre-debut hype from Produce 101/IZONE, were the first Hybe girl group to officially debut under Hybe's label, co-produced by Bang Si-Hyuk himself, and yet they didn't have the same results as NewJeans.

Your personally not finding NewJeans' historic results, with a strategy that has literally never been done before in K-Pop, "special" is the definition of a personal problem.

Don't talk to me about bias. You literally will ignore any facts that contradict your asinine narrative.

The casual K-Pop fan did NOT give a shit about any of this hype you're talking about. And if it's pre-debut Hype, LSF had WAY more than NewJeans. That's not anecdotal; that's just common sense. NewJeans has been able to pull in listeners who normally wouldn't tune into K-Pop; it's part of why their statistics far surpass their peers. You really think those casual listeners were locked into the K-Pop news cycle and waiting for MHJ's next group? Or, like me, they learned about the existence of NewJeans right when they first debuted? What's more likely for a casual listener?

Fact of that matter is that if you were to put together a 30 item list for the reasons why NewJeans' debut was the biggest in girl group history, pre-debut hype wouldn't even make said list.

And if your argument was sound in any way, LSF would've had a historic debut as well, since they had all of the same benefits of NJ, except the members were WAY more well-known (on account of nobody knowing the members of NewJeans until they debuted).

Your entire position depends on the notion that pre-debut hype is the equivalent to teasers, trailers, song tracklists, photoshoots and all the other traditional promotion tactics. Yeah, okay. Babymonster had massive pre-debut hype and didn't even chart in Korea.

You want to attribute all of NewJeans' success to MHJ, as if they're the only group in K-Pop dependent on the creative team around them? Feel free. But to sit here and pretend there was nothing special about their debut or that some god damn buzz around what group MHJ will debut is equivalent to a full rollout of pre-debut promo is just blatantly foolish.

And yes, I lied about leaving this alone. Nothing else is poppin' on the forum tonight anyways.

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Now that I think about it Bang really did Newjeans dirty by debuting lesserafim at the last minute just to get that "1st hybe gg" title. Newjeans had been in works, it was a good decision to debut without teasers otherwise it'd have brought hate.

Quote from YamaChwan

Only terminally online K-Pop junkies keep track of that kind of stuff.

I found out about ADOR back in 2021. My friend and I wanted to audition bc we thought the aesthetic looked interesting. Little did we know that that audition would form NJ lol we even saw the teaser video w Minji

Quote from YamaChwan

The existence of LE SSERAFIM utterly decimates your argument.

They had a TON of pre-debut hype from Produce 101/IZONE, were the first Hybe girl group to officially debut under Hybe's label, co-produced by Bang Si-Hyuk himself, and yet they didn't have the same results as NewJeans.

Your personally not finding NewJeans' historic results, with a strategy that has literally never been done before in K-Pop, "special" is the definition of a personal problem.

Don't talk to me about bias. You literally will ignore any facts that contradict your asinine narrative.

The casual K-Pop fan did NOT give a shit about any of this hype you're talking about. And if it's pre-debut Hype, LSF had WAY more than NewJeans. That's not anecdotal; that's just common sense. NewJeans has been able to pull in listeners who normally wouldn't tune into K-Pop; it's part of why their statistics far surpass their peers. You really think those casual listeners were locked into the K-Pop news cycle and waiting for MHJ's next group? Or, like me, they learned about the existence of NewJeans right when they first debuted? What's more likely for a casual listener?

Fact of that matter is that if you were to put together a 30 item list for the reasons why NewJeans' debut was the biggest in girl group history, pre-debut hype wouldn't even make said list.

And if your argument was sound in any way, LSF would've had a historic debut as well, since they had all of the same benefits of NJ, except the members were WAY more well-known (on account of nobody knowing the members of NewJeans until they debuted).

Your entire position depends on the notion that pre-debut hype is the equivalent to teasers, trailers, song tracklists, photoshoots and all the other traditional promotion tactics. Yeah, okay. Babymonster had massive pre-debut hype and didn't even chart in Korea.

You want to attribute all of NewJeans' success to MHJ, as if they're the only group in K-Pop dependent on the creative team around them? Feel free. But to sit here and pretend there was nothing special about their debut or that some god damn buzz around what group MHJ will debut is equivalent to a full rollout of pre-debut promo is just blatantly foolish.

And yes, I lied about leaving this alone. Nothing else is poppin' on the forum tonight anyways.

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"The [REDACTED] person you know just made a great point"

It was known ador was releasing a group she went on a variety show and talked about how the debut song was already picked two years in advance. I think a article came out a month before that said the date so everyone thought it would be the groups or members.

Quote from YamaChwan

Yeah. Nobody is saying some people weren't aware of the existence of a group that was in development under MHJ's guidance. But knowing a group is being trained is totally different from debuting that group with zero promotions whatsoever and said group taking over the industry overnight.

If you polled this forum pre-NJ and asked if a group could debut with zero promo and do what NJ did, nearly 100% of the votes would treat that like some fanfiction.

But that's all it takes a group of ppl knew to look out for something both international and domestic then you upload it on hybe youtube that helps. Would we get the same results with no one knowing to look for anything and if it was on a brand new youtube channel

the song is amazing, worth the wait!

21st Jul 22

11:07:41 am

ITS A SURPRISE DROP ???? MIN HEEJIN HAS DONE IT AGAIN !!! RAISING THE BAR FOR US ALL !!

21st Jul 22

11:09:13 am

finally after 3 years 😭🔥🔥🔥🔥

21st Jul 22

11:09:31 am

This group was created by Min Hee Jin , She is the person who created F(x) & Girls Generation. She joined Hybe after quitting her job at SM.

Her art direction for F(X) was so unique. You can feel the uniqueness in this MV as well.

21st Jul 22

11:12:52 am

What just happened?

I just got the notification and here I am enjoying myself.

Honestly didn't know a new Hybe girl group was debuting anytime soon.

The song is fire tho🔥🔥I love it.

Proud to be a day 1 stan❤❤

21st Jul 22

11:05:40 am

I understand what your saying i just think you are taking for granted how many ppl was waiting on it from both the plus audition and sm fans.

I can agree with most of that

it was certainly a very interesting debut strategy

Sorry YamaToken. Ahyeon coming back will end newpants

Quote from YamaChwan

I'll believe it when I see it. Can't wait till April.

I wish that pre-debut hype theory had applied to Baemon, just to make things more interesting for me

Witness the shift is about to happen

The hype died down when the news that only 6 of them would "pre-debut". The savior has come back

We will never know what LSF could have been at debut you had so many ppl jump off because of the Garam. The mv dropped at 11am you have comments at 11:01am. I think it was a risk i just don't think its that much of a risk

it really isn't that remarkable to me, like they're from HYBE of course people were gonna tune in to any new MV or video dropped. like the surprise debut was calculated beforehand. to me it doesn't make them any more interesting or cooler.

I was there pre-debut, and I can assure you a lot of people already knew a new hybe group was gonna debut because of the MHJ-SM fiasco, and two members appearing in the PTD MV.

They let the music speaks for itself and it was kinda refreshing. I often do not really care about all the teasers and visual clips.