Is JYPE in Trouble (in Korea) and Possible Solutions

So I decided to look at the last 4 releases of the current top 4 groups in JYPE on the Weekly Melon Chart. That means TWICE, Stray Kids, Itzy, and NMIXX. Now I realize that there are other groups and solo artists but these are currently the top 4 flag ship groups out of JYPE. We always hear that JYPE are having a hard time currently in Korea and really the facts bare that out. JYPE'S flagship GG (Twice) and BG (Stray Kids) have not charted on the weekly Melon Chart this year. ITZY and NMIXX have charted and did quite well but they are very inconsistent. Out of the 16 releases I looked at, only 3 have cracked the top ten and of those three only 1, Nmixx's LMLT, did it this year. JYPE averages basically 1 top 10 song a year for all of their top 4 groups. Thats terrible. In 2021, Twice had a top 10 song. In 2022, Itzy had a top 10 song. Finally, in 2023, NMIXX had a top 10 song. In the last 3 years of JYPE groups, ITZY is the best charting with 48 weeks of being in the top 100. Itzy will probably crack 50 weeks before the end of the year due to how well Cake is charting. However this is looking over 3 years. Meaning ITZY has only been charting roughly 50 weeks out of 168 weeks over 3 years. Twice has only had a song in the weekly melon chart for 43 weeks out of 168 weeks in 3 years. Nmixx has charted roughly 33 weeks out of their existence of roughly 100 weeks. This means that over the past 3 years most of the time no JYPE group song is in the top 100 on Melon's weekly chart. This doesnt even address Stray Kids who have not charted at all in the past 3 years.

Now this isnt completely disastrous for JYPE as their groups do amazingly internationally and tour and sell albums well. They all have big fanbases. However, it is a problem that for basically the past 3 years now, no JYPE group has been able to consistently release music that charts well and all of the groups have at one point not even charted on the Melon Top 100. What can be done to change this situation?

I think a completel overhaul of the producing, writing, and composition teams need to happen. Things just arent hitting with the Korean public. Again JYPE is doing fine due to the massive fandoms and international popularity of their groups but it isnt a good sign if the country your groups come from arent really listening to your groups music. What do you think?

Twice

Avg. Debut: 53

Highest Peak: 8

Total Weeks in Top 100: 43

Taste of Love: Jun. 2021

Debut: 40

Peak: 8

Weeks in Top 100: 23

Scientist Nov. 2021

Debut: 79

Peak: 55

Weeks in Top 100: 7

Between 1&2 Aug. 2022

Debut: 40

Peak: 31

Weeks in Top 100: 13

Ready To Be Mar. 2023

Debut: Didn't Debut

Peak: No Chart

Weeks in Top 100: 0

Stray Kids

Avg. Debut: Never Debuted

Highest Peak: N/A

Total Weeks in Top 100: 0

No Easy: Aug. 2021

Debut: Didn't Debut

Peak: No Chart

Weeks in Top 100: 0

Oddinary Mar. 2022

Debut: Didn't Debut

Peak: No Chart

Weeks in Top 100: 0

Maxident Oct. 2022

Debut: Didn't Debut

Peak: No Chart

Weeks in Top 100: 0

5-Star Jun. 2023

Debut: Didn't Debut

Peak: No Chart

Weeks in Top 100: 0

ITZY

Avg. Debut: 56

Highest Peak: 5

Total Weeks in Top 100: 48 (Still Counting)

Crazy in Love: Sept. 2021

Debut: 43

Peak: 35

Weeks in Top 100: 9

Checkmate Jul. 2022

Debut: 43

Peak: 5

Weeks in Top 100: 27

Chesire Nov. 2022

Debut: Didn't Debut

Peak: No Chart

Weeks in Top 100: 0

Kill My Doubt Jul. 2023

Debut: 83

Peak: 21

Weeks in Top 100: 12 (Still Charting at 59)

NMIXX

Avg. Debut: 95

Highest Peak: 8

Total Weeks in Top 100: 33

Ad Mare: Feb. 2022

Debut: 100

Peak: 95

Weeks in Top 100: 3

Entwurf Sept. 2022

Debut: 80

Peak: 53

Weeks in Top 100: 10

Expergo Mar. 2023

Debut: 92

Peak: 8

Weeks in Top 100: 20

A Midsummer Nmixx's Dream Jul. 2023

Debut: Didn't Debut

Peak: No Chart

Weeks in Top 100: 0

Quote from icyruios

Don't worry

Day6 will save JYPE's digitals

This is Day6 without a single promotion since 2019

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And 2 of their songs are top 5 in JYPE with no comeback no promotion

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They are the digital giants of JYPE with a 2017 and 2019 song

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And they are the 5th most streamed BG with no promotion

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So when Day6 comeback in 2024, they will carry JYPE and their flop digitals

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I only counted Melon as really that's the only chart that matters in terms of relevance. Also Day6 isnt active our I totally would have included them.

Quote from TheBotter

Unless they sack everyone in their creative department and stop hiring terrible producers like Melanie and Lindgren and stop wasting money on buying their own irrelevant groups albums in the millions and putting that money into meaningful promos we'll see no improvement.

I highly doubt JYPE would make a long term policy of buying their own group albums. This would basically bankrupt the company if done over a three year span. It makes no sense financially and would be disastrous legally if found out. I do agree however that the creative aspect needs improvement and they need to stop working with certain producers that obviously aren’t doing well.

But yeah your claim that they buy their own albums is unfounded and makes zero sense as a long term strategy. And over the three year period that I looked at releases, JYPE would have basically gone bankrupt with that startegy. It also doesn’t explain the relatively decent touring ability of all JYPE groups.

Quote from SooYoung

Both cheshire and birthday were release around the same time

And did poorly

Rv is in their 10th year and look at the hype around chill kill in korea

Because sm put the effort in making this comeback look like something you can't miss

JYP suck at this

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I do agree they need better release strategies. They must have meetings beginning each year and discuss the schedule of releases for each group I don’t know how they mess it up.

RV last release didn’t do too well as it debuted at 45 and was out of the top 100 in 3 weeks. Their release before that did well though and so did Queendom. But yeah RV is generally liked still we shall see how they chart

Quote from Daisy_Queen

Branding: JYP has the idolest of idols and people just aren't into that anymore.

Can you be more specific? What do you mean?

Quote from SooYoung

When will people stop acting like the problem is the song

Jyp have tried so many various things for his group musically but nothing hit

The problem is the whole package

People need to stop being delusional and think it's the song, any song can do well in korea

The problem with jyp is that his group are making NO NOISE

The problem isn't the music or the sound it's the marketing

None of the comeback they announce for their groups look like it's a big phenomenon

Yes the fandom is happy and excited but to do well you need more

That you like group like aespa, lesserafim etc.... Or not

Doesn't change the fact that most people will always give a try at their comebacks

Because they are marketed and their whole pre-comeback teasing looks big , impressive and hype people who aren't even fans thanks to their aesthetic

The problem with jyp is that every time they announce a comeback none of their teaser looks big, leave an impact enough strong

Like i can't even remember how the teaser for cake looks because of unoriginal and boring they look

Meanwhile i remember next level or love dive teaser like it was yesterday because of the big impression they left, which make people curious about their song

If JYP can't make his own groups looks like a top group in the way he promote and market them, nobody will see them as a top groups and be excited for their cb outside their fandom

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I think this is true to an extent. I have always complained about JYPE’s cheap promotion style for their songs but I do think the songs themselves are also a problem and who they hire as their producers.

Quote from butterbutterfly

idk if it's the cause of this or not, but I always notice that the jype gg concepts are all very unoriginal and interchangeable, especially recently. which makes each cb feel like non-event and like a recycled concept. i think you can understand what i mean if you ask yourself what concept were these groups were trying to do and not finding an answer.

the last jype gg concept that was memorable to me was scientist, that was well done and iconic.

But scientist didn’t do well. I do agree though identity is a problem. I disagree to a point that their concepts can be interchangeable. I don’t think an ITZY song would fit as well with Twice. But I do get your point generally.

Quote from killthisfenty

The fact out of all the 4, SKZ is the only one with a strong identity.

The GG are in pits because they lack identity, and JYP throws whatever hoping something will stick.

Itzy were doing well with their self love concept, now I don’t know how their next cb will sound.

Twice are hit or miss. Talk that talk was amazing then came up with this horrible cb.

NMIXX was controversial but the mix pop was a strong idea maybe not the execution but now they look like a nugu group.

I don’t necessarily mean song quality more so charting ability and consistency. I do agree with the identity thing somewhat though.

Quote from SooYoung

No i'm sorry but the producer excuses is a lame excuse to me

Because When JYP announce that they were working back with Galactika for Loco, everybody was hype and saying how galactika only do bops, people were happy with the song and were saying how it was itzzy back to their root

and then when the song did poorly in the chart, they suddenly change their opinion on galactika

when JYP announce that Itzy was working with BEP for cake, everybody was saying that it was finally the time for Itzy to be back at the top because BEP are the one who put Twice at the top, and are currently doing very well in the chart with StayC

when Cake did poorly then people change their opinion on BEP and start to say that they lose their touch even if stayC is getting top 10 hits everytime they comeback thanks to BEP

Cheshire was produced by different producer too

same for Twice

pretty much everytime they comeback Twice and Itzy are working with different producer for the title track, because JYP is trying to see with which producer it'll finally work for the koreans public

I'm sorry but when you work with 1, 2, 3 ...different producer everytime and it's not working

especially when the producer you work with, work with another group 2 months after and gets a top 10 hit

the problem isn't the producer anymore but it's bigger and look at the bigger picture

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But Cake didn’t do as poorly as nearly every single other JYPE group release and it has the best longevity of any JYPE song since Alcohol Free. Also you do have songs that hit it like Love Me Like This, Sneakers, and Alcohol free. All songs that didn’t have great advertising but they did well.

While Scientist did have pretty good promotion and creative teasers and it did badly. So yes I agree it’s an important factor but if the song isn’t catchy then it doesn’t really matter.

Quote from Dreamer95

You are 4 years and 2 ruined girl groups late to making this thread

Somi really dodged the bullet tho. My apologies girlie, I wasn't familiar with your game at the time. You knew better all along.

They aren’t ruined, also just because they don’t chart well doesn’t mean the music is inherently bad. Charting doesn’t mean good music.

Quote from Minazuki

I'm personally satisfied with how Stray Kids is being handled in the artistic aspect.

I think you are correct. Artistically I do think JYPE groups come up with some of the best songs. But maybe not the catchiest

Quote from Daisy_Queen

People don't want idols anymore, they want icons

One of the most distinct characteristics of an idol is fan content and fan engagement. Be relatable. Being available etc.If you were to think of the quintessential idol group, you'd probably come to Twice. Sometimes they're more like jpop idols than k-idols because all they seem to do is churm out fan content despite their seniority.

The problem starts when that's all they seem to do. There's very little chance for the members to bring in fans because JYP is allergic to solo careers which makes building a group brand super hard. It calms for a reliance on music and the music misses more than it hits. And with a bunch of groups that don't have a brand, JYP itself doesn't have much of a brand either anymore. I could tell you something about a NewJeans or I've or Le Sserafilm or aespa member that doesn't have to do with their group. Couldn't say anything for Itzy or Nmixx

People want to stan celebrities which is why most companies treat the idol role as a stepping stone or only half the job. JYP doesn't and that's why their idols have never had the same longevity as other B3 and now that they're in a clear creative crisis, they're suffering the consequences of constantly milking instead of building

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But churning out fan content clearly does work. BTS has some of the most fan content out of any group. New Jeans also does a lot of fan content. That’s clearly not the answer. I do agree that how these groups are marketed is different however. And especially with JYPEs youngest group, NMIXX, he doesn’t know what to do with them. I mean at least ITZY and Twice both had their time in the light. But NMIX has been very up and down.

Quote from Beesknees

Why are we acting like it’s only domestically their songs aren’t doing well

Internationally they’ve barely spent any time on Spotify Global this year either

There’s a much larger deficiency outside of domestic issues

I mean internationally as in like touring and sales. Most groups don’t chart that well internationally.