Reason why there's lacking of European tours

I really don't understand why Kpop companies don't milk the European fans when it comes to touring. Is it logistical problems? Lack of offers? Or what? It's always US, Japan and some Asian countries. Whilst Kpop is a niche industry in Europe and less popular than US- the market is still there for touring and there are also a lot of fans willing to spend money to see their faves. Europe is a big ass continent and is also huge in concerts after the USA. Make use of it.

Okay, scratch that lol. That was my first thought while writing a post to rant (kinda) after seeing no EU tour dates in Agust D concert, but then I compiled the listeners stats on Spotify to see the audience per city in different countries. And here's what I found...

Kpop is really that niche in Europe cause these are the top groups with most listeners on Spotify, and even then the numbers are really not that much to do a European leg besides London, Paris and maybe Germany. BTS is an exception to this ofc, but not counting them since they are an anomaly.

Note: This only takes into account the Top 50-100 cities of an act because the Spotify API only gives limited access. So what made the list is probably only like 50-55% of the base listeners in Europe as a whole. Other cities didn't make a cut because the listeners are so spread out. The cities that made the list are usually like the biggest cities with huge population in each countries in Europe.

BTS

forum.allkpop.com/suite/attachment/264215/

Blackpink

forum.allkpop.com/suite/attachment/264217/

Twice

forum.allkpop.com/suite/attachment/264216/

NewJeans

London- 185,178

Paris- 6095

LE SSERAFIM

London- 78,699

Paris- 3,061

Source: https://songstats.com/

Okay, while the numbers are not that impressive, the audience is still there and just imagine this is only like the 50-55% of the base listeners in Europe, and other cities are not included. But since Kpop fans are so dedicated and will really travel to other cities or even neighboring countries to see the faves- I think companies are really underestimating the audience in Europe.

Even HYBE underestimates BTS' demand in Europe and only booked the 'popular' route for kpop concerts like London, Paris, Germany, Netherlands and Spain in the past.

For companies, Europe ticket prices might not be that expensive compared to the US one, but like I said it is also profitable and there is a huge market for touring if done right. Never know why companies won't make such effort to promote groups here.

Quote from bartkun

because kpop companies are stupiddo?

that's a reason.

It's different. They are afraid to take risks and this is the probably the reason why Kpop will never achieved the heights of being global.

I honestly don't know. Seems like they are always staying in their safe zone. Which is a dumb moves cause Europe is such a huge market for touring. If you managed to get a big fanbase even without being so popular and mainstream, you can probably end up with 500k attendees in Europe alone.

Quote from killthisfenty

I know ateez did some dates in Europe and they all sold out if a group like ateez can tour I’m sure bigger groups can it’s just weird how they don’t go the the biggest European cities.

Kpop may be a niche but kpop Stans there are mostly multis.

Yeah, I checked out their stats and it seems like they are more popular in Europe than I expected especially in Germany. Like you said, there are a lot of multis in Europe and it all adds up if you combine the actual fans of the group plus some fans who went to travel to see a show.

Quote from bartkun

not really

from my perspective sometimes there were concerts in Warsaw in Poland

yet it was packed like one week or two week gap between concerts

in same venue or should I say in same club/small place

like for 2k people or something

I've said it once in other threads about that

organizaing concert in Poland then pick Katowice or Kraków instead of Warsaw

doing it in Germany? then pick Koln or Frankfurt instead of Berlin

doing it in France then go to Marseille or Lyon instead of Paris

even in UK it's better to go to Manchester or Liverpool because everyone and their mom is going to London

besides why not do concert in Cardiff or Glasgow for example? or Dublin...

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I think London is a very good place for touring. And honestly, organizers or compnies only need to choose the right venue for each countries, so the fans and idols can meet half way. For example, in Germany, fans maybe are so spread out which can be the reason why only a handful of groups can tour there. But instead of skipping a whole country, they should utilize and strategize the sizeable audience by finding the right venues in a chosen city to meet halfway and make it accessible to fans as much as they can. I'm sure a lot of fans will comply by travelling cause Kpop groups hardly tour in Europe, so this is like a motivation to see their faves.

Quote from itiswhatitisss

TXT's latest release made top3 in France, top 20 in Germany, there's clearly a demand for them in some EU countries but there are no European dates on their latest tour Fawk BigHut, maybe these companies are trying to stay "safe" or maybe European market isn't as impressive to break into for them, otherwise I don't understand why you would willingly give up on extra cash. Like it may be a niche but look at the charting of some acts in this market and you'll see that there's some demand.

They're so lazy. I saw they have an audience in London, Berlin and Madrid (almost the same size as ATEEZ who did a EU stops) but it's like they just chose to skip a whole continent instead of doing more research and strategizing.

Quote from Jasmine_Waters

Can't see any pics in your OP.

Really? That's weird. Try refreshing the page maybe it'll work :)

Quote from Jasmine_Waters

Can't see any pics in your OP.

Quote from barnaby

Me neither.

Here u go...

Top Listeners per cities (Europe)

*unbolded part is the current listeners, then the bolded part is the peak listeners

BTS

London, UK = 424,327 - 550,900

Paris, France = 2014,351 - 319,512

Madrid, Spain = 179,109 - 237,883

Stockholm, Sweden = 176,355 - 180,537

Oslo, Norway = 162,048 - 215,496

Dublin, Ireland = 157,680 - 215,496

Rotterdam, Netherlands = 150,595 - 203,114

Amsterdam, Netherlands = 149,288 - 337,100

Milan, Italy = 146,539 - 220,243

Hamburg, Germany = 144,498 - 204,406

Munich, Germany = 137,606 - 197,393

Frankfurt am main, Germany = 135,825 - 152,885

Berlin, Germany = 173,046 - 195,801

Total Current Listeners = 2,341,267

Total Peak Listeners = 3,198,067

Blackpink

London, UK = 202,158 - 370,334

Paris, France = 104,026 - 151,969

Madrid, Spain = 99,701 - 142,020

Total Current Listeners = 403,885

Total Peak Listeners = 664,323

Twice

London, UK = 112,404 - 112,404

Paris, France = 40,646 - 40,646

Total Current Listeners = 153,050

Total Peak Listeners = same

Quote from Kitty_Saurus

For Suga's tour, I know they're testing the water for BTS solos but they've already sold out stadium concerts in Europe.. BH doesn't make sense sometimes...

Right. Yoongi can definitely sold out O2 arena in London, Ziggo Dome in Amsterdam, Mercedes Benz-arena in Berlin and Accor Arena in Paris. DK why they just skipped out a whole continent when nugu groups (no offense) can sold out a show there.

Hopefully, there will be more announcements coming...

Quote from Kitty_Saurus

Even France is missing...
I guess it's more expensive and the logistics are a problem in doing a tour in Europe...

It's weird that they skipped out France in the cancelled Mots tour, because they had 2 sold out dates in Stade De France in 2019.

Quote from LCJK

I don’t know, no one can convince me than groups like Ateez can tour arenas in Europe but Txt or Yoongi can’t. I think it’s just Big Hit/Hybe being incompetent/lazy as usual.

I’m currently in Berlin for work and Ateez is selling out the Mercedes Benz Arena for 2 days. You have people from all over Europe and definitely a lot of multis since there’s a BTS pop up store near the venue with a very long queue…

Hopefully, they'll add EU to his tour sched!

Quote from MY-Kwangya

For what it's worth, not many come here to Australia either or groups that do I don't listen to.

BTS was supposed to go there but couldn't because of pandemic. So sad for us Aussie and EU armys lol. I think they will tour in Sydney, Melbourne and Brisbane after finishing their service.

Quote from sveznalica

I am not sure what they have to do to go viral in Europe. It's such strange continent, it's hard to go viral over here. So many countries on small continent, different languages, cultures and tastes. You have to be something else to go viral here tbh.

We prefer our own. We're nationalistic like that, ig? Lol.

But I agree, Europe is the hardest market to crack.