It how business work. Company use they money to promote their brand.
All groups use ads except BP and Bts
The issue is not buying ads. The issue is the organic views which means only 19 million are organic all the other views comes from ads.
SM is spending too much money on ads to get music show wins and that's the issue. They are buying Aespa the trophies. But if you look at the recent prediction of net profit. That's not good. SM is getting less money in return of all the promotions they spend on Aespa.
hey coward, you blocked me 
the fact that we're not bragging views, but you and your troll mate still acting obsessed over the views of not even one year old gg
nevertheless,
skip button exist for a reason btw
not our fault that y'all watches more than 30 secs 
I wished my faves has ads
I love how the other people have a difference and only aespa has ad views. Ads are having purpose. Your bad economic take in your post is literally making it so obvious that you dislike aespa. Ads are for customer acquisition and brand visibility. Aespa is quite new and needs to be promoted. Funnily how Kpop fans always complain about their faves not being promoted but when someone literally promotes them through youtube ads they are satan in person
I wished my faves has ads
I can't speak for day6 but did Izone ever use ads (or a lot of them?)
I love how the other people have a difference and only aespa has ad views. Ads are having purpose. Your bad economic take in your post is literally making it so obvious that you dislike aespa. Ads are for customer acquisition and brand visibility. Aespa is quite new and needs to be promoted. Funnily how Kpop fans always complain about their faves not being promoted but when someone literally promotes them through youtube ads they are satan in person
Yes, they are new but SM is literally losing money on this promotion. Also is it important to win music shows just to pay so much money on ads.
Strategically this is not a smart move from SM who literally just throwing money out of the door.
Nobody cares but you
it's been a week already. isn't time to move on?
They are STILL using ads? That’s excessive lol
It is not. Music shows are literally so expensive and do not have a good ratings. Much more expensive than buying YouTube ads. Their target audience are obviously not K-Pop fans who are already invested into another group. Youtube is much easier and one can achieve better brand visibility on demand directly to the target audience. Whereas music show have nowadays a limited visibility in SK and are on decline.
Just say you hate Aespa and go.
I can't speak for day6 but did Izone ever use ads (or a lot of them?)
I never exactly keep track but I wouldn't be surprised if they do. But even if they do I don't think they used a lot?
isn't this basically re-investment? because if someone views MV then you get paid , so it works both sides
I would say it's just marketing but the key is to have healthy ratio of it probably somewhere between 15 to max 40% being views from ads...
remember that Momoland situation when it was revealed that they've got 95% views from ads lol 
and also about 11 seconds, 30 seconds etc...
the thing is usually ad will close or be able to close after 5 seconds, so if for example you eat or drink, or reading an text on phone then you might not click skip button right away and with this you are contributing as a 'viewer'
It is not. Music shows are literally so expensive and do not have a good ratings. Much more expensive than buying YouTube ads. Their target audience are obviously not K-Pop fans who are already invested into another group. Youtube is much easier and one can achieve better brand visibility on demand directly to the target audience. Whereas music show have nowadays a limited visibility in SK and are on decline.
Just say you hate Aespa and go.
Yup they are tho. Music shows are expensive and so I don't understand how SM is spending so much money on youtube ads when they can spend it on other actitivies. Aespa social media followers are not increasing and it just doesn't make sense to waste money on 70 % ads. If they could do to promote their social medias instead.
Op is a classic example of a
isn't this basically re-investment? because if someone views MV then you get paid , so it works both sides
I would say it's just marketing but the key is to have healthy ratio of it probably somewhere between 15 to max 40% being views from ads...
remember that Momoland situation when it was revealed that they've got 95% views from ads lol
and also about 11 seconds, 30 seconds etc...
the thing is usually ad will close or be able to close after 5 seconds, so if for example you eat or drink, or reading an text on phone then you might not click skip button right away and with this you are contributing as a 'viewer'
but only 19 million views are organic. That's not a good ratio to have especially if you have more ads views than actual views. SM is literally not gained money from doing this.
I know u r a bitter troll, but ill chime in ayway. ur statement regarding music wins doesn't hold water. If SM care about music show, then they should have sent them to M-countdown last week, and will be winning the trophy today. They did not even care to attend music show first week. They only sending aespa to 2 music shows on second week, and that's it.
I also think it's funny that you're so concerned about sm buying music show wins for aespa. NL still getting nominated because their great digitals with 0 physical. You think Savage that is performing even better digitally than Next Level atm with huge sales to boot is unable to win without the help of ads?
Yup they are tho. Music shows are expensive and so I don't understand how SM is spending so much money on youtube ads when they can spend it on other actitivies. Aespa social media followers are not increasing and it just doesn't make sense to waste money on 70 % ads. If they could do to promote their social medias instead.
Make it make sense please. It’s not wasting. Jesus christ. But your agenda is quite clear if you are now suddenly changing your argument. It literally doesn’t work anymore. Ads are not that expensive and they are getting good promotions by SM themselves (through videos or collabs). They will go to Knowing Bros (really huge in Korea). They just not go that frequently to music shows, what about it? Youtube is in fact a social media that kpop heavily relies on. Why should they promote now their Instagram?
Also, their is an effect which could be seen in the charts, views and album sales. Followers is not the only kpi one can use to determine the success of certain measures. Also, kpop fans are literally so inpatient. Measurements afford time until one can see their success.
I love how the other people have a difference and only aespa has ad views. Ads are having purpose. Your bad economic take in your post is literally making it so obvious that you dislike aespa. Ads are for customer acquisition and brand visibility. Aespa is quite new and needs to be promoted. Funnily how Kpop fans always complain about their faves not being promoted but when someone literally promotes them through youtube ads they are satan in person
I am sure Lee Soo Man is very touched by the OP's concern for his embezzlement fund.
hey hey hey don't call me out like that...
I embezzle funds for the greater good!!!!!
A lot of groups use ads. How about you focus on your favs?
Make it make sense please. It’s not wasting. Jesus christ. But your agenda is quite clear if you are now suddenly changing your argument. It literally doesn’t work anymore. Ads are not that expensive and they are getting good promotions by SM themselves (through videos or collabs). They will go to Knowing Bros (really huge in Korea). They just not go that frequently to music shows, what about it? Youtube is in fact a social media that kpop heavily relies on. Why should they promote now their Instagram?
Also, their is an effect which could be seen in the charts, views and album sales. Followers is not the only kpi one can use to determine the success of certain measures. Also, kpop fans are literally so inpatient. Measurements afford time until one can see their success.
excuse me. 
Ads are very expensive. That's why most companies only did a for 2 to 3 days. Aespa having ads since the music video was released.
Do you also know that the artists have to pay for the production cost and promotions? That's is the reason why having CFs, concerts are so important to artists.
Thank you SM for the promo 
and don't worry about their never-ending money.
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A lot of groups use ads. How about you focus on your favs?
meanwhile,
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. rookie groups needs these ads tho I dont see what is the problem here OP 
