Do you see KPOP companies trying to replicate Aespa's meteoric rise to massive success in the near future?

I hope not the kwangya universe only works for aespa

I think what makes aespa attractive is that they sound different. But as soon as others jump on the bandwagon it won't be different anymore.

If they don't have a good marketing and branding team, yes. There are always copycats in every gen. Not necessarily the concept, but even some gimmicks.

That's a reach imo

Well technically EXO started this thing and it got popular. Then other groups started doing it. Doesn’t Loona have a lore?

But I guess Aespa’s success will further popularize it. I love storylines and lores so much so even if doesn’t become unique anymore, I would follow the ones that keep me interested. The thing with aespa that is unique is that their concept started a new genre of combining anime/webtoon/videogames/kpop/kdrama in one lore/storyline.

I wouldn't be surprised. There's potential to effectively tell more engaging stories than what SME is currently doing in MVs. I'm glad you brought this up.

A similar topic has been on the backburner in my mind. I've noticed popular guy-group sounds get tweaked into good form by other producers. I don't think girl groups are exempt.

Being experimental is too risky. You have to be crazy like SM to try it.

Companies will probably prefer less risky paths.

Quote from itiswhatitisss

Is it really? It's not that uncommon in KPOP. Multiple companies debuted groups with cute concepts after TWICE blew up, then girl crush started being trendy when BP blew up with D4 and teen crush started being popular when ITZY snatched a hit with DALLA DALLA.

With Next Level and now Savage doing really well I don't think it's out of the realm of possibility. I just don't think that the copycats will execute it as well as the original.

This one. These companies will cling to what's trendy and profitable short-term. Not everyone thinks long-term. I see it happen in other industries too, not just KPop

I think they might try to expand group's concepts to other things like aespa is doing. If a company tries to expand their group to other medias beside music I hope they at least will be original and just take advantage of aespa paving the way for all the criticism they received for trying something new and different.

All the ae, kwangya thing was super risky. It was heavily criticized before we even knew how it would executed. aespa makes it look easy now that they are a beloved group but truth is they received massive negative reaction to them when they started. People literally wrote essays about how everything was problematic before being aware of how it was gonna be played out.

Quote from Storm_Bloom

Watch some trolls and shady users trying to subtle discredit Aespa's success lmao

Whether some of y'all would acknowledge it or not, their going to be Huge.

I don't see them here and everyone's being rational? Wrong thread, perhaps?

Quote from catzi

I think they might try to expand group's concepts to other things like aespa is doing. If a company tries to expand their group to other medias beside music I hope they at least will be original and just take advantage of aespa paving the way for all the criticism they received for trying something new and different.

All the ae, kwangya thing was super risky. It was heavily criticized before we even knew how it would executed. aespa makes it look easy now that they are a beloved group but truth is they received massive negative reaction to them when they started. People literally wrote essays about how everything was problematic before being aware of how it was gonna be played out.

Right. Maybe other stuff. Which agency started light sticks again and now all groups have one? Things like that. It won't be an exact copy of everything, but if a tactic works, everyone will get on the bandwagon.

I think the only problematic thing I saw people complaining about before was the Aespa Hotel or something, where you can interact with the aes (please correct me if I'm wrong). They were worried people might sexualize Aespa through that.

Quote from SooYoung

no people were also saying that they'll ise the AE to deepfake them into somethings not really appropriate for a minor

A hotel who never included the AE people just started this rumor to be able to find a way to shit on aespa concept

Oh, okay. The deepfakes, I remember now. Thank you. But there was an uproar about that hotel thing.

Many GG's have their own universe or this: loona, dreamcatcher, gwsn. That's it's not really smith new

Quote from catzi

All the ae, kwangya thing was super risky. It was heavily criticized before we even knew how it would executed. aespa makes it look easy now that they are a beloved group but truth is they received massive negative reaction to them when they started. People literally wrote essays about how everything was problematic before being aware of how it was gonna be played out.

Quote from LalisaLovesNnie

Right. Maybe other stuff. Which agency started light sticks again and now all groups have one? Things like that. It won't be an exact copy of everything, but if a tactic works, everyone will get on the bandwagon.

I think the only problematic thing I saw people complaining about before was the Aespa Hotel or something, where you can interact with the aes (please correct me if I'm wrong). They were worried people might sexualize Aespa through that.

People also said how it would put terrible pressure on the girls to have counterpart aes, that it would put even more unrealistic beauty standards on them lol, which is kinda funny now in hindsight. They said that this is just another proof of how SM saw their idols as replaceable bots. Yes they were afraid people would sexualize the aes because according SM you will be able to interact with them and create your own avatar in the future. All the criticism got a lot of engagement in social medias. About the hotel thing yes they also criticized this but truth is, literally NO ONE knew how it would be executed just like how it was a surprise to most when the aes was just part of their lore to tell aespa's story and not a main thing like many imagined. Honestly, it was such a massive overreaction. I'm glad I wasn't part of the embarrassment.

Musically? Yes. I think we might start seeing more groups 'experimenting' with music.

Quote from ZestyMochi

Kpop companies won't be trying replicate Aespa because what their doing isn't unique at all. Even the whole each singer gets an AI to dance with them was done with KDA.

Let's say disregarding that and other factors such as the lore, what can these companies try to company from SM and Aespa, which according to LSM, was inspired by MCU itself?

Here's my idea:

I think they might try to copy the way the lore connects all the groups together (that's how the MCU worked; each movie character had 'akgaes' LOL and when put together in one movie, got both solo stans and group stans to support). I don't know much about other groups but maybe they might have their lore but it's not connected to other groups.

I wanted to add more but my brain isn't functioning that well now. It's nighttime here.

Quote from catzi

People also said how it would put terrible pressure on the girls to have counterpart aes, that it would put even more unrealistic beauty standards on them lol, which is kinda funny now in hindsight. They said that this is just another proof of how SM saw their idols as replaceable bots. Yes they were afraid people would sexualize the aes because according SM you will be able to interact with them and create your own avatar in the future. All the criticism got a lot of engagement in social medias. About the hotel thing yes they also criticized this but truth is, literally NO ONE knew how it would be executed just like how it was a surprise to most when the aes was just part of their lore to tell aespa's story and not a main thing like many imagined. Honestly, it was such a massive overreaction. I'm glad I wasn't part of the embarrassment.

There are so many Chicken Littles on social media

Quote from ZestyMochi

Kpop companies won't be trying replicate Aespa because what their doing isn't unique at all. Even the whole each singer gets an AI to dance with them was done with KDA.

Other company want but at they same time they are scare, SM do it because they are SM. This type concept is super risky for small to medium company to make, the will loss a lots if it fail. SM in other side, if it fail they have other group/business to cover the loss.

Quote from alexS

Remember that LSM is involved in Loona as well.

So it's pretty much LSM vision. Universes, storylines etc etc

I think loona had the lore before LSM’s involvement but I am not sure tbh. Loona fans can correct me though.

Quote from itiswhatitisss

The way everyone is talking about the lore and completely ignoring the musical aspect of it....

Given how confusing the aespa lore is, I don't even think it's their main selling point.

South Koreans for some reason liked their experimental sound.

Quote from itiswhatitisss

The way everyone is talking about the lore and completely ignoring the musical aspect of it....

Sorry, but there's so much to unpack and explore. But as for the experimental sound, I guess if they can find great producers. And songwriters who wouldn't write cringey English lyrics.

I think there are other ggs who have this universe set up and build up but it didnt blew up as much

tbh Im not sure kwangya is the reason for their popularity either

Quote from catzi

People also said how it would put terrible pressure on the girls to have counterpart aes, that it would put even more unrealistic beauty standards on them lol, which is kinda funny now in hindsight. They said that this is just another proof of how SM saw their idols as replaceable bots. Yes they were afraid people would sexualize the aes because according SM you will be able to interact with them and create your own avatar in the future. All the criticism got a lot of engagement in social medias. About the hotel thing yes they also criticized this but truth is, literally NO ONE knew how it would be executed just like how it was a surprise to most when the aes was just part of their lore to tell aespa's story and not a main thing like many imagined. Honestly, it was such a massive overreaction. I'm glad I wasn't part of the embarrassment.

all of that turned out to be such misrepresentation of their intentions with aes

tbh I have seen people bash AEs visuals compare to members lmao

companies always end copying SM, so the answer is yes

aespa isn't the first to do what they're doing, but they're doing it successfully. People don't copy who did it first, they copy who did it successfully. Why would people bother copying a failure?